# How to Claim Your Business on ChatGPT in Australia > OpenAI's new Business Hub lets you claim your business in ChatGPT, edit its details and see mentions and clicks. Here is what Australian businesses can use today, and what to check first. **Published:** November 11, 2026 **Updated:** November 11, 2026 **Author:** Matthew Clarkson, Osher Digital **Category:** Artificial Intelligence **Reading time:** 12 min read **Source:** https://osher.com.au/blog/claim-your-business-on-chatgpt/ --- On 10 November 2026 OpenAI opened Businesses in ChatGPT, a beta that lets a business claim its profile in ChatGPT, correct the details ChatGPT shows, and see how often it is mentioned and clicked. It is free to claim. Australian businesses can use part of it today: online businesses can claim or add a profile, but local shops and restaurants cannot claim yet, and the new Business Agents are US only. We are Osher Digital, a [Brisbane AI consultancy](https://osher.com.au/ai-consultants-brisbane/). Until now there was no official way to tell ChatGPT anything about your business; you could only improve the websites it reads and hope. This guide draws on OpenAI's announcement, its help article and the first hands-on reports from launch day. It covers what you get, what works in Australia, how to claim, and the fine print worth reading before you start. ## What Businesses in ChatGPT is Everything happens in Business Hub, which you open from the ChatGPT sidebar or at [chatgpt.com/business-hub](https://chatgpt.com/business-hub). [OpenAI's announcement](https://openai.com/index/introducing-businesses-chatgpt/) describes three parts: | Part | What it does | Available to Australian businesses? | | --- | --- | --- | | Profile | The page people see when they click your business in a ChatGPT answer. Once verified, you can edit its details and add a product feed | Yes for online businesses. Local stores and restaurants can only claim existing US listings for now | | Insights | Mentions, profile views, website clicks and discovery topics over the past 28 days | Yes, once your profile is verified | | Business Agent | A labelled chat with your business, answering questions from the information you supply | No. US ecommerce and online service businesses only | OpenAI says ChatGPT has 1.2 billion weekly users. That is the reason to pay attention. Whatever ChatGPT says about your business is already being read by people choosing who to buy from, whether or not you claim anything. ## What you get when you claim Claiming and verifying gives you four things. ### A profile you can edit You can update your website, business description, product or service category, logo, cover photo, delivery policy and return policy. OpenAI reviews each change before it goes live, and [its help article](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt) says "ChatGPT may also use other sources when answering questions about your business." So the profile is a strong source, not the only one. ### A product feed Retailers can upload a CSV feed, give a hosted URL, or connect Shopify, to share prices and availability. OpenAI notes that a feed "doesn't publish an agent or guarantee that ChatGPT recommends your products." Eligible Shopify products already reach ChatGPT through Shopify Catalog, so Shopify stores may find some of this done. ### A blue check The verified badge appears after your identity check with Persona, the verification service OpenAI uses, is approved. Claiming alone does not add it. ### Insights Three numbers, each with a catch: - **Mentions.** For an online business, a mention counts only when ChatGPT references your website. Your brand name on its own does not count. For a local business, it counts when ChatGPT shows a result for your location. - **Website clicks.** Clicks on links to your site. OpenAI's own tooltip warns that "Clicks don't confirm website visits or conversions." - **Discovery topics.** Common themes in answers that mentioned or cited you. You never see individual prompts or conversations. The dashboard in OpenAI's screenshots also shows profile views, though the help article does not say how they are counted. Numbers only appear once activity passes a threshold OpenAI does not publish, and a blank figure is not the same as zero. There is no competitor view, no share of voice, and nothing from Gemini, Claude, Perplexity or Google's AI Overviews. It is a first-party count from one assistant, which is still more than anyone had last week. ## What Australian businesses can and cannot do yet OpenAI's help article says eligible businesses can claim "where ChatGPT is available and the required verification is supported," and that availability "depends on the business's location and type." In practice, at launch: - **Online stores and online services** can claim an existing profile, or add one if ChatGPT does not have one yet. - **Local stores and restaurants** cannot. The help article says they "can currently claim only an existing U.S. listing." A Brisbane café or a Gold Coast dentist will have to wait. - **Service businesses with no profile** may have to wait too. Early walkthroughs, such as [Flavio Copes's](https://flaviocopes.com/businesses-in-chatgpt/), show "a service" marked as coming soon on the add-a-business screen. - **Product feeds** are aimed at the US by default. OpenAI's feed specification says other markets need confirmation from OpenAI, so an Australian shop should not assume its AUD prices will appear straight away. - **Business Agents and sponsored agents** are US only, with no date for other markets. OpenAI says it plans to expand "to more markets and business categories" over time. It has not said when. ## How to claim your business on ChatGPT 1. Sign in to ChatGPT with the account you want to manage the business from. Use a company account, not a staff member's personal one, because the person who claims becomes the admin. 2. Open [Business Hub](https://chatgpt.com/business-hub) from the sidebar and search for your business by name. 3. Select the matching listing and confirm the account. If no listing exists and you run an eligible online business, you may see an option to add one. If the listing shows "Contact support," it is locked. 4. Choose a verification method: - **Business phone:** a code by SMS or automated call to the number on the listing. - **Business email:** a code sent to the address associated with the business. - **Website domain:** add a TXT record to your DNS, then select Verify domain. If an IT provider manages your domain, send them the record. - **Shopify:** connect the store and log in. 5. Wait for OpenAI to review the claim. The decision comes by email, and OpenAI gives no timeframe. 6. Complete identity verification with Persona. You may need government-issued ID, business registration details and proof that you can act for the business. The name, address and registration or tax number must match official records, which for most Australian businesses means your ABN and registered business name. You cannot publish changes, connect a feed, see insights or create an agent until the Persona check is approved. Enterprise customers and existing ChatGPT advertisers can claim through their OpenAI representative instead. ## Read this before you start ### Your profile goes live without a final step If you create a new profile through Persona, OpenAI's approval publishes it automatically. Get the description, category and logo right first. ### You cannot take it down Only drafts can be deleted. The help article states that OpenAI Support "is unable to delete, unpublish, or hide a published profile." ### Claiming does not move you up In OpenAI's words, it "doesn't guarantee increased visibility or give you direct control over ChatGPT's independent recommendations." Advertising does not change the answers either. ### Someone else can claim first If your business has already been claimed, there is a Dispute ownership option on the profile, which needs a Persona check. Barry Schwartz of [Search Engine Roundtable](https://www.seroundtable.com/chatgpt-business-hub-42505.html) tested the flow on launch day and said he was "honestly nervous about people hijacking businesses on here." That is a reason to claim early. ### Each brand and location is separate Claiming the head brand does not claim its locations, and there is no central management for groups yet. ### Give your agency its own access The admin can add teammates and grant an agency access, each with their own ChatGPT account. OpenAI says not to forward a personal claim invitation. ## Is this the next Google Business Profile? It is built the same way. Google My Business (now Google Business Profile) worked because it let owners verify they ran the business and then supply the facts Google showed in Search and Maps. Business Hub copies that: claim, verify, correct the facts, see a few numbers. | | Google Business Profile | Businesses in ChatGPT (at launch) | | --- | --- | --- | | Cost to claim | Free | Free | | Verification | Google's checks, such as a phone, email or video check | Phone, email, DNS or Shopify, then a Persona ID check | | Local businesses in Australia | Yes | No. Local claims are US only for now | | What you control | Hours, phone, photos, services, posts, review replies | Website, description, category, logo, cover photo, delivery and return policies, product feed | | Reporting | Searches, views, calls, direction requests, clicks | Mentions, profile views, website clicks, discovery topics | | Customer chat | Not offered since Google ended Business Messages in 2024 | Business Agents, US only | Our view: the structure is right, but it is too early to call it the new Google Business Profile. Google's version became essential because the map pack sent phone calls and foot traffic to local businesses, and local businesses are the group that cannot claim here yet. The fields are thin and the reporting is partial. The bigger difference is that ChatGPT writes its own answer from many sources. A profile on Google decides most of what appears in your listing. A profile in ChatGPT is one input among several. Still, OpenAI has started a directory of verified businesses inside an assistant that a lot of people now ask for recommendations. Our guess is that each category fills up quickly once the first competitor shows a blue check. If you sell online, claim now. If you run a local business, get everything else in order so you are ready when claims open. ## What to do this week 1. Search for your business in ChatGPT. Ask the questions your customers ask ("best bookkeeper in Brisbane for tradies"), and note what it says about you and which sources it cites. 2. Claim if you are eligible. If you sell online, do it before someone else does. Have your ABN, registered business name and ID ready before you start the Persona check. 3. Fix the sources ChatGPT reads. Your website, Google Business Profile, Bing Places, industry directories and review sites should all show the same name, address, phone number, services and hours. When they disagree, the answer can be wrong whatever your profile says. 4. Make your website easy to quote. That means plain service pages, prices or price ranges where you can give them, an FAQ written in your customers' words, and structured data. Our guide to [preparing your business for LLM-based search](/blog/preparing-your-business-for-llm-based-search/) covers this, and an [llms.txt file](/blog/what-is-an-llms-txt-file/) is a small extra step. 5. Measure what ChatGPT sends you. ChatGPT adds `utm_source=chatgpt.com` to the links it gives, so you can filter for that source in Google Analytics today without waiting for Business Hub's insights. Then check whether those visitors enquire or buy, not only whether they arrive. ## Frequently asked questions ### Is it free to claim your business on ChatGPT? Yes. Claiming and managing a profile in Business Hub costs nothing. You do not need an Ads account or a ChatGPT Enterprise agreement. ChatGPT Ads, including sponsored Business Agents, are a separate paid product. ### Can Australian businesses claim their business in ChatGPT? Some can. Eligible online stores and online service businesses in Australia can claim an existing profile or add one. Local stores and restaurants can only claim existing US listings at launch, and Business Agents are limited to US businesses. ### Will claiming my business make ChatGPT recommend it more? Not directly. OpenAI says claiming lets you manage your information but does not guarantee more visibility or control over ChatGPT's independent recommendations. Accurate details can still help ChatGPT describe you correctly. ### What do I need to verify my business? First, one of: a code to your business phone or email, a DNS TXT record on your website's domain, or a Shopify connection. Then an identity check through Persona, which may ask for government ID, business registration details and proof you can act for the business. For an Australian business, have your ABN and registered business name ready. ### Can I delete my ChatGPT business profile? Only while it is a draft. Once a profile is published, OpenAI Support cannot delete, unpublish or hide it. ### What is a ChatGPT Business Agent? A labelled chat that a customer can open from your profile to ask about your products and policies. It answers from information you provide and links to your website. It cannot take payments, make bookings or look up orders. At launch it is only available to eligible ecommerce and online service businesses in the US. ## Want help getting found in ChatGPT? We help Australian businesses work out what ChatGPT and other AI assistants say about them, fix the sources behind those answers, and track whether the visits turn into enquiries. If you want a second pair of eyes before you claim, or a plan for when local claims open, [book a 15-minute call](/book-a-call/). Our [AI consulting](/ai-consultants/) page explains how we work.