Google Analytics consultants

Q: Can Google Analytics data be automatically sent to our CRM?

Yes. We build workflows that enrich CRM contact records with Google Analytics data such as landing page, traffic source, pages visited, and session duration. This gives your sales team context on what a lead was looking at before they made contact.

Q: How do we move from Universal Analytics to GA4?

Universal Analytics stopped processing data in July 2024. If you have not migrated to GA4, we handle the full setup including event configuration, conversion tracking, custom dimensions, and connecting GA4 to your existing reporting tools.

Q: Can we get automated alerts for traffic drops or conversion changes?

Yes. We set up monitoring workflows that check your GA4 data at regular intervals and send alerts via Slack, email, or SMS when key metrics fall outside normal ranges. This catches issues faster than waiting for someone to check a dashboard.

Q: What is the difference between GA4 and Universal Analytics for integrations?

GA4 uses an event-based data model instead of session-based, which changes how data is structured in the API. We build all new integrations on the GA4 Data API and Measurement Protocol, which provides more flexible querying and real-time event tracking.

Q: Can Google Analytics track conversions across multiple domains?

Yes. GA4 supports cross-domain tracking through linked domains configuration. We set this up and verify it is working correctly so you get accurate attribution data when users move between your main site, subdomains, and third-party booking or payment pages.

Q: How do we comply with Australian privacy requirements when using Google Analytics?

We configure GA4 with IP anonymisation, appropriate data retention settings, and consent management integration. For businesses subject to the Australian Privacy Act, we ensure your analytics setup collects only what you need and provides proper disclosure to users.

We can help you automate your business with Google Analytics and hundreds of other systems to improve efficiency and productivity. Get in touch if you’d like to discuss implementing Google Analytics.

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About Google Analytics

Google Analytics is the most widely used web analytics platform, tracking how visitors find and interact with your website. It provides data on traffic sources, user behaviour, conversion rates, page performance, and audience demographics. Most businesses have Google Analytics installed but only scratch the surface of what the data can tell them.

The real value of Google Analytics comes when its data flows into your other business systems. Marketing teams need analytics data in their reporting dashboards without manually exporting CSVs. Sales teams benefit from knowing which pages a lead visited before filling out a contact form. Operations teams can trigger alerts when traffic patterns suggest a problem, such as a sudden drop in conversions or a spike in bounce rates on a key landing page.

At Osher, we connect Google Analytics to your business workflows so the data works for you automatically. We build integrations that pull GA4 data into your CRM, trigger Slack alerts based on traffic anomalies, populate custom dashboards, and feed analytics into lead scoring models. Our sales automation team specialises in connecting analytics data to your revenue pipeline so you can see which marketing activities actually drive qualified leads and closed deals, not just pageviews.

Google Analytics FAQs

Frequently Asked Questions

Common questions about how Google Analytics consultants can help with integration and implementation

Can Google Analytics data be automatically sent to our CRM?

How do we move from Universal Analytics to GA4?

Can we get automated alerts for traffic drops or conversion changes?

What is the difference between GA4 and Universal Analytics for integrations?

Can Google Analytics track conversions across multiple domains?

How do we comply with Australian privacy requirements when using Google Analytics?

How it works

We work hand-in-hand with you to implement Google Analytics

As Google Analytics consultants we work with you hand in hand build more efficient and effective operations. Here’s how we will work with you to automate your business and integrate Google Analytics with integrate and automate 800+ tools.

Step 1

Audit your current analytics setup

We review your existing Google Analytics configuration, including tracking code placement, event setup, conversion goals, and data quality issues.

Step 2

Define your reporting requirements

We identify which metrics and dimensions matter to your business and where the analytics data needs to go (CRM, dashboards, alerts, reports).

Step 3

Configure GA4 properly

We set up or fix your GA4 property with the correct events, conversions, custom dimensions, and data streams for accurate measurement.

Step 4

Build data integrations

We create automated workflows that pull GA4 data into your business systems on a schedule or in response to specific events.

Step 5

Create dashboards and alerts

We build custom dashboards in your preferred tool (Looker Studio, Google Sheets, or a BI platform) and set up automated alerts for key metrics.

Step 6

Train your team and document

We walk your team through the new setup, explain how to read the dashboards, and provide documentation for maintaining the configuration.

Transform your business with Google Analytics

Unlock hidden efficiencies, reduce errors, and position your business for scalable growth. Contact us to arrange a no-obligation Google Analytics consultation.

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Book a call