Multi-site Airtable-powered Webflow Integration
This web development company contracted Osher Digital to sync Airtable with more than ten different Webflow sites using n8n.
System integration consultants
Your CRM, your accounting package and your operations system should agree with each other. We build the integrations that make them agree. If a system has an API, we can connect it, and when it does not we will tell you that too.
The short version
If it has an API, we can automate it
That sentence does a lot of work, so here is what sits behind it. Most business software published in the last decade exposes an API, which means another program can read and write the same data your staff see on screen. We use that to move work between systems without anyone retyping it.
The systems that matter to you are usually a CRM, an accounting package, and whatever runs the actual job: bookings, projects, inventory, field work. Each one holds a slice of the truth. Nobody holds all of it. That gap is where the retyping, the stale reports and the awkward month-end reconciliations live.
We close the gap. Not by replacing what you own, and not by asking your team to change how they work, but by building the connections between the tools you already pay for.
Who this is for
You probably need this if any of these sound familiar
Someone retypes the same record twice
A sale closes in the CRM, then somebody opens the accounting system and enters the customer again. The second entry is where the typos live, and it is nobody's favourite part of the day.
Your reports disagree
Sales says one number, finance says another, and both are reading their own system honestly. Neither is wrong. They are just looking at data that stopped agreeing weeks ago.
The answer lives in a spreadsheet export
Someone exports a CSV every Monday, pivots it, and emails it around. That spreadsheet is doing the job an integration should be doing, and it breaks whenever that person takes leave.
Growth means more admin, not more output
Every new client adds hours of coordination rather than hours of work. That is usually a plumbing problem, not a staffing problem.
Why choose us
Why choose us for system integrations?
Any API
If a system has an API, we can connect it. Modern SaaS, legacy software with a SOAP interface, or a database that predates the cloud.
Operational efficiency
Connected systems remove the retyping between them. Data entered once lands everywhere it is needed, and the errors that come from double handling disappear.
Scalability
Integrations built properly handle growth: new tools, more records, higher volumes. You can add a system without rebuilding the plumbing.
One version of the truth
When systems stay in sync, reports agree with each other and decisions run on current numbers instead of last month's export.
What we build
The shapes an integration actually takes
Most integration work is one of these five patterns, or a combination. Knowing which one you need is most of the design work, and it changes the cost considerably.
One-way sync
One system owns the record and pushes changes to another. The cheapest and most reliable option. Use it when there is a clear source of truth, like your CRM owning customer details.
Two-way sync
Both systems can change the record and both stay current. More useful and considerably harder, because someone has to decide what happens when the same field changes in both places at once. We make that rule explicit rather than leaving it to chance.
Event-driven
Something happens in one system and the next step fires immediately. An invoice is paid, so the job is marked ready and the crew is notified. Webhooks where the system offers them, polling where it does not.
Scheduled batch
A nightly or hourly run that moves a whole set of records at once. Right for reporting pipelines, payroll exports and anything where near-real-time is not worth paying for.
Middleware and orchestration
When five systems need to talk, connecting each pair gives you twenty connections to maintain. A central layer that everything talks to instead gives you five. We build that layer when the count justifies it.
Legacy bridges
Software with no modern API, a database you can read but not write, or a system that only exports files to an FTP server. These are solvable. They just need to be scoped honestly, because they cost more than a clean REST integration.
Systems we connect
The platforms that come up most often
Each of these has a page on what we automate with it. The full library covers 750 or so products, and a system not listed here is rarely a problem.
How it works
How an integration project runs
Step 1
Map what moves
We sit with the people doing the retyping and write down exactly which fields travel between which systems, how often, and what happens when something is missing. This is the step that decides whether the project works.
Step 2
Check the APIs
We read the actual documentation for each system, confirm the operations you need exist, and find the rate limits and the fields that are read-only. Occasionally this is where we discover a system cannot do what the vendor's sales page implied. Better to find that in week one.
Step 3
Agree the rules
What is the source of truth for each field. What happens on a conflict. What happens when a system is down. We write these down and get your agreement before building, because they are business decisions, not technical ones.
Step 4
Build and test against real data
We build the integration and run it against a copy of your real records, not tidy sample data. Real data is where the edge cases live: the customer with no email, the invoice with a negative line, the name with an apostrophe.
Step 5
Run it in parallel
For anything touching money or compliance, we run the integration alongside the manual process for a period and compare the results. You go live when the numbers match, not when we say it is ready.
Step 6
Monitor and maintain
Integrations break when the systems either side of them change, and vendors change APIs without asking. We monitor for failures, alert a human when something needs a decision, and maintain what we build.
Honest advice
When we would tell you not to do this
Integration is not always the right answer, and a project that should not have started is expensive for both of us. These are the cases where we say so.
The volume does not justify it
If two people move fifteen records a week, an integration will not pay for itself. We will tell you that rather than sell you one. Come back when the volume grows or the error rate starts to hurt.
The process is broken, not disconnected
Automating a process nobody can explain just makes the confusion faster. If the underlying workflow needs fixing first, a business process audit is the cheaper starting point.
You are about to replace the system
If the CRM is going out in six months, integrating it now means building the same thing twice. We would rather wait and build it once against the system you are keeping.
Case studies
Integration projects we have delivered
How We Unblocked BOM’s Weather Data Pipeline with n8n for an Insurance Tech Company
When this Australian insurance tech startup hit technical roadblocks ingesting bom.gov.au weather data via FTP and .tar archives, we stepped in with advanced n8n automation expertise and hands-on team coaching. In weeks, we delivered production-ready workflows, optimised their data pipeline to Metabase, and upskilled their lean team.
Integrations
We connect the systems your business runs on
Integration work often pairs with our AI and automation services. Once systems are connected, the busywork between them can be automated too. Here's how we connect and automate 750+ tools.
Improvements
Results you can expect from our system integration consultants
Every number below comes from a real engagement. Each card links to the case study behind it.
$250k
Annual cost savings for a 35-person team
Read the case study
8,000+
Hours saved per year for a property client
Read the case study
80%
Reduction in manual data entry for a field services company
Read the case study
<1 min
To format and summarise a candidate resume
Read the case studyHow we measure: hours saved multiplied by loaded labour cost, agreed with the client after go-live.
“We were running quoting, scheduling and invoicing across multiple separate systems and various spreadsheets, and it had started to cost us time and money in double-handling. Osher Digital built us an AI-first custom ERP portal that now runs the whole job lifecycle in one place, Matthew was easy to deal with and stayed involved throughout the project. Recommend them.”
Robert Lowe
CEO at ACT Property Inspections
“We’ve worked a few AI agent and business automation projects, and it’s always been a smooth, productive experience. They’ve always brought a solid mix of technical expertise and creative problem-solving to the table.”
Yue Li
AI Automation Engineer
“The team helped us automate our lead acquisition and sales process so we know what works and what doesn’t.”
Nicola Hunter
Senior VP at Monarch Medical Technologies
“Osher Digital has really helped me automate the parts of my business that were critical to automate. My copy and paste days have been reduced by around 80%.”
Lawrence Mitchell
Consulting Arborist at LSM Tree Advice
“Great operators, efficient, intelligent and understood the technical requirements. Great to find a partner like this that I’ll continue to use in the future!”
Daniel Swanton
Director at emd:digital
“I contacted Osher Digital as a web developer with minimal experience in AI to explore the use of the Llama LLM in supporting user safety online. Matthew was polite, showed understanding of the situation and provided courtesy advice to improve the model which was much appreciated. Will deal with Osher Digital again.”
Terry Butler
Web Developer
“Highly recommended business automation and AI agent development experts”
Sarah Bryden
Related services
Where integration work usually leads
Robotic Process Automation
For the systems with no API at all. When a vendor will not open the door, a bot can use the same screens your staff do.
Learn moren8n Consulting
A lot of our integration work runs on n8n. If you already have workflows and they keep breaking, this is the page for you.
Learn moreCustom ERP Software
Sometimes five connected systems should have been one system. If the integration bill keeps growing, this is worth reading.
Learn moreFAQs
System integration questions
There are usually three ways in, in order of preference. Some vendors offer an API on a higher plan, and the upgrade is often cheaper than the workaround. Failing that, many systems can export files on a schedule to somewhere we can read them, which is enough for batch syncing. If neither is available, robotic process automation drives the software through its own interface the way a person would. That last option is the most fragile and we price it accordingly, but it works, and it has unblocked plenty of projects.
Explore our services
Custom ERP Software
One system that runs your whole business, built around how you work. You own the code outright.
AI Agent Development
We design and build custom AI agents that automate complex tasks and enhance your business operations.
AI Consulting
Expert guidance on implementing AI to transform your business operations and drive innovation.
Custom AI Development
Custom trained AI applications to help your business leverage your data in meaningful ways.
Robotic Process Automation
Repetitive manual tasks are highly suited to AI. Free up your time and reduce errors.
System Integrations
Custom integrations to hook together all of your systems so you have consistent, accurate data.
Ready to make your systems talk to each other?
Book a free 15-minute call. Tell us which tools refuse to cooperate and we'll map the shortest path to connecting them.
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