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Life is too short for poor performance

A senior team in Brisbane, led by Matthew Clarkson. Every project has a named lead, specialist developers sized to the build, and AI agents that keep our own back office running.

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Matthew Clarkson, founder of Osher Digital, outdoors in Brisbane

Our story

Why we exist

We started Osher Digital after years of building and selling businesses, and watching good teams lose their days to retyping and busywork.

We think AI should serve people, not replace them. So we automate the dull work and leave the judgement with your team.

We are open about how it goes. Read our 2025 Retrospective.

The team

Senior people. Nothing locked in.

Matthew ClarksonMatthew ClarksonFounder and directormatthewclarkson.com.auLinkedIn

Matthew was general manager of CDX Global, an eLearning company used by more than 3,000 organisations in over 30 countries, until its sale to US publisher Jones & Bartlett in 2009.

Since then he has co-founded Cemoh, a marketplace for marketing experts, and founded Click Click Bang Bang, a paid search agency. He speaks about AI to business audiences, including the AIBB National Conference, BDO Brisbane and Happy Lawyer Happy Life.

He still writes code and has published many open-source projects.

Matthew is the engagement lead on every project. He scopes the work and is accountable for the result. The delivery team builds it and supports it.

Specialist developersSenior developers and engineers we have worked with before, brought in for each build and sized to the job. They work under the engagement lead, to the same standards and the same tests.

  • You own everything

    The code, the data and the IP. No lock-in.

  • Any developer can take over

    A standard, documented stack with automated tests.

  • Monitored every day

    Error alerts, a support centre and a status page.

  • Hosted in Australia

    Or on infrastructure you control.

The rest of the team never logs off

Ada, Penny, Otto and Scout run our back office: the same kind of AI agents we build for clients. They are software, not people, and they work on our own business systems, never inside client systems.

  • AI agent

    Ada

    Admin Bot

    Keeps the CRM in sync

    • Reads Matthew's email and updates the CRM to match
    • Logs each client conversation against the right record
    • Sends Matthew a summary every morning
    Reports to
    Matthew
    On shift
    Every day
  • AI agent

    Penny

    Accounts Bot

    Looks after the books

    • Reconciles transactions in Xero
    • Replies to billing emails from clients
    Reports to
    Matthew
    On shift
    Every day
  • AI agent

    Otto

    Chief of Staff

    Runs the day

    • Sends Matthew a daily update
    • Watches his task list and flags what is slipping
    Reports to
    Matthew
    On shift
    Every day
  • AI agent

    Scout

    Marketing Bot

    Watches the numbers

    • Monitors the ad accounts
    • Tracks Google Search Console and search rankings
    • Recommends what to change next
    Reports to
    Matthew
    On shift
    Every day

Want an agent like these for your own business? See AI agent development.

Our values

Six rules we work by

  1. Do what you say
  2. Provide more value than you should
  3. Do the right thing, always
  4. How you do small things is how you do big things
  5. Keep it simple
  6. Figure it out

Clients

What clients say

“We were running quoting, scheduling and invoicing across multiple separate systems and various spreadsheets, and it had started to cost us time and money in double-handling. Osher Digital built us an AI-first custom ERP portal that now runs the whole job lifecycle in one place, Matthew was easy to deal with and stayed involved throughout the project. Recommend them.”

Robert Lowe

CEO at ACT Property Inspections

Lawrence Mitchell
“Osher Digital has really helped me automate the parts of my business that were critical to automate. My copy and paste days have been reduced by around 80%.”

Lawrence Mitchell

Consulting Arborist at LSM Tree Advice

Nicola Hunter
“The team helped us automate our lead acquisition and sales process so we know what works and what doesn’t.”

Nicola Hunter

Senior VP at Monarch Medical Technologies

Daniel Swanton
“Great operators, efficient, intelligent and understood the technical requirements. Great to find a partner like this that I’ll continue to use in the future!”

Daniel Swanton

Director at emd:digital

Tell us what is slowing your team down

Book a free 15-minute call. We’ll tell you straight whether we can help, and what it would cost.

Book a callGet in touch