Mav consultants

We can help you automate your business with Mav and hundreds of other systems to improve efficiency and productivity. Get in touch if you’d like to discuss implementing Mav.

Integration And Tools Consultants

Mav

About Mav

Mav is a conversational AI platform built for SMS-based lead engagement. It automates two-way text message conversations with leads and customers, handling tasks like appointment scheduling, follow-ups, and qualification questions without human involvement. If your sales team spends time manually texting leads or chasing responses, Mav takes over that back-and-forth.

The platform works by connecting to your CRM or lead source and initiating personalised text conversations based on triggers you define. It can ask qualifying questions, answer common enquiries, schedule meetings, and hand off to a human rep when the conversation needs a personal touch. Because it operates over SMS rather than chatbot widgets, response rates tend to be significantly higher than email.

Mav integrates with CRMs like HubSpot and Salesforce, and can be connected to n8n or other automation tools via API or webhooks. For businesses that want to tie Mav into broader lead nurturing and sales automation workflows, it slots in as the conversational layer between lead capture and your sales pipeline.

Mav FAQs

Frequently Asked Questions

What kind of conversations can Mav handle automatically?

How does Mav differ from a standard SMS marketing tool?

Can Mav connect to our CRM to pull and push lead data?

What happens when Mav cannot answer a question from a lead?

Does Mav work with Australian phone numbers?

Can we integrate Mav with n8n for more complex workflows?

How it works

We work hand-in-hand with you to implement Mav

Step 1

Define your conversation goals

Map out what you want Mav to accomplish. Common goals include qualifying inbound leads with a set of screening questions, booking sales calls, or following up with event registrants. Write out the conversation flow including questions, expected responses, and branching logic.

Step 2

Connect Mav to your lead source

Integrate Mav with your CRM or lead capture forms so new leads automatically trigger a text conversation. If using n8n, set up a workflow that sends new lead data to Mav via its API when a form submission or CRM event occurs.

Step 3

Build your conversation scripts

In the Mav platform, create conversation templates using your mapped flows. Add personalisation tokens that pull from lead data like first name or company. Set up branching paths for different responses and define handoff triggers for questions Mav cannot handle.

Step 4

Configure CRM sync and handoff rules

Set up the two-way data sync between Mav and your CRM so conversation outcomes, qualification scores, and booked meetings write back to lead records. Configure notification rules for human handoffs so your sales team knows when to step in.

Step 5

Test with internal numbers first

Run test conversations using your own phone numbers before going live. Check that personalisation tokens populate correctly, branching logic works as expected, CRM fields update properly, and handoff notifications reach the right people.

Step 6

Launch and review conversation analytics

Go live with a small batch of leads and monitor Mav’s analytics dashboard. Track response rates, conversation completion rates, and handoff frequency. Refine your scripts based on where leads drop off or where unexpected responses cause issues.

Transform your business with Mav

Unlock hidden efficiencies, reduce errors, and position your business for scalable growth. Contact us to arrange a no-obligation Mav consultation.