Pinterest consultants

Q: Is Pinterest useful for B2B businesses or only consumer brands?

Pinterest is primarily a consumer-focused platform, but B2B businesses in visual industries like architecture, interior design, event management, and marketing can find value in it. If your target audience uses Pinterest for inspiration in their professional or personal life, it can be a viable channel.

Q: How does Pinterest drive traffic compared to other social platforms?

Pinterest pins include direct links to your website, and users click through at higher rates than many other social platforms because they are actively searching for ideas and products. Content also has a much longer lifespan — a pin can continue driving traffic for months after posting.

Q: Can I sell products directly through Pinterest?

Pinterest supports shopping features that let you upload your product catalogue and create shoppable pins with live pricing. Users can discover your products through search and purchase directly or click through to your website to complete the transaction.

Q: How do I optimise pins for Pinterest search?

Pinterest functions like a visual search engine, so optimise pin titles and descriptions with relevant keywords your audience would search for. Use high-quality vertical images, write descriptive text, and organise pins into themed boards that match common search categories.

Q: Does Pinterest work well for Australian businesses specifically?

Pinterest has a growing Australian user base, and many local e-commerce and service businesses use it to reach customers during the inspiration and planning phases of their buying journey. It works particularly well for industries like fashion, home, food, travel, and events.

Q: Can I automate my Pinterest marketing?

Pinterest offers a scheduling feature for pins, and you can use their API or third-party tools to automate catalogue syncing, pin creation, and performance reporting. Our sales automation team can help you build automated workflows that keep your Pinterest presence active without daily manual effort.

We can help you automate your business with Pinterest and hundreds of other systems to improve efficiency and productivity. Get in touch if you’d like to discuss implementing Pinterest.

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About Pinterest

Pinterest is a visual discovery and bookmarking platform where users search for and save ideas across categories like home décor, fashion, recipes, DIY projects, and business inspiration. For businesses, Pinterest functions as a visual search engine — users come with purchase intent, looking for products and solutions, which makes it a uniquely valuable marketing channel compared to social platforms where users are primarily browsing for entertainment.

For Australian e-commerce brands and service businesses with visually appealing products or outcomes, Pinterest offers access to an audience that is actively planning purchases. Users save pins to boards, click through to websites, and convert at rates that often outperform other social platforms because the intent behind their browsing is more commercial than casual.

Pinterest supports business accounts with analytics, promoted pins, shopping catalogues, and rich pins that pull live pricing and availability from your website. The content has a long shelf life compared to other social platforms — a well-optimised pin can drive traffic for months or even years after it is published.

Our sales automation and data processing teams can help you integrate Pinterest with your e-commerce platform and marketing stack, automating product catalogue syncing, performance reporting, and lead capture so your Pinterest presence drives measurable business results.

Pinterest FAQs

Frequently Asked Questions

Common questions about how Pinterest consultants can help with integration and implementation

Is Pinterest useful for B2B businesses or only consumer brands?

How does Pinterest drive traffic compared to other social platforms?

Can I sell products directly through Pinterest?

How do I optimise pins for Pinterest search?

Does Pinterest work well for Australian businesses specifically?

Can I automate my Pinterest marketing?

How it works

We work hand-in-hand with you to implement Pinterest

As Pinterest consultants we work with you hand in hand build more efficient and effective operations. Here’s how we will work with you to automate your business and integrate Pinterest with integrate and automate 800+ tools.

Step 1

Set Up a Pinterest Business Account

Create a business account or convert your existing personal account. Claim your website and enable rich pins so your content displays additional metadata like pricing, availability, and article details directly on the pin.

Step 2

Research Keywords and Trends

Use Pinterest’s search bar and trends tool to identify the keywords your target audience searches for. Map these keywords to your products or services so you can create content that aligns with what people are actively looking for on the platform.

Step 3

Create Optimised Boards and Pins

Organise your content into themed boards with keyword-rich titles and descriptions. Create high-quality vertical pins with compelling images, clear text overlays where appropriate, and descriptions that include relevant search terms naturally.

Step 4

Upload Your Product Catalogue

If you sell products, connect your e-commerce platform to Pinterest’s shopping features to create a product catalogue. This enables shoppable pins that display live pricing and link directly to purchase pages on your website.

Step 5

Integrate with Your Marketing Stack

Connect Pinterest analytics with your broader marketing reporting and integrate your product feed for automated catalogue updates. Our data processing team can automate the flow of product data and performance metrics between Pinterest and your other platforms.

Step 6

Analyse Performance and Scale

Review Pinterest analytics to understand which pins drive the most traffic and conversions. Double down on content types and topics that perform well, and consider promoted pins to amplify your highest-performing content to a larger audience.

Transform your business with Pinterest

Unlock hidden efficiencies, reduce errors, and position your business for scalable growth. Contact us to arrange a no-obligation Pinterest consultation.

Get in touch

Book a call