Salesforce consultants

We can help you automate your business with Salesforce and hundreds of other systems to improve efficiency and productivity. Get in touch if you’d like to discuss implementing Salesforce.

Integration And Tools Consultants

Salesforce

About Salesforce

Salesforce is the world’s most widely adopted CRM platform, used by sales, marketing, and service teams to manage customer relationships, track deals, and run business processes. The Salesforce node connects your automation workflows directly to Salesforce objects like Leads, Contacts, Accounts, Opportunities, and Cases, letting you create, read, update, and delete records programmatically.

Automation use cases span the entire customer lifecycle. Marketing teams push qualified leads from web forms and ad platforms into Salesforce. Sales teams automate deal stage updates, task creation, and follow-up reminders. Support teams route incoming cases, escalate based on SLA rules, and sync resolution data back to customer records. The Salesforce node eliminates the repetitive data entry that eats into selling time.

Osher designs sales automation systems that put Salesforce at the centre of your revenue operations. We connect your CRM to lead sources, communication tools, quoting systems, and reporting dashboards so data flows automatically between systems. Our clients typically see their sales teams spend less time on admin and more time on actual selling, because the manual CRM updates and cross-system data transfers happen in the background.

Salesforce FAQs

Frequently Asked Questions

What Salesforce objects can I work with through automation?

Can I automate lead assignment and routing with the Salesforce node?

How does the Salesforce node handle authentication?

Can I sync data between Salesforce and other CRMs or databases?

What is the difference between using the Salesforce node and Salesforce Flow?

Are there API limits I should be aware of when automating Salesforce?

How it works

We work hand-in-hand with you to implement Salesforce

Step 1

Connect Your Salesforce Account

Authenticate your Salesforce instance using OAuth 2.0. You will be redirected to Salesforce to grant your automation platform access. Use a dedicated integration user account rather than a personal admin account for production workflows.

Step 2

Select the Salesforce Object

Choose which Salesforce object your workflow will interact with: Lead, Contact, Account, Opportunity, Case, or a custom object. Each object has its own set of fields and relationships you can read and write.

Step 3

Choose the Operation

Select the action to perform: create a new record, read existing records with filters, update a record by ID, delete a record, or upsert (create if new, update if existing). Match the operation to your workflow’s purpose.

Step 4

Map Data Fields

Map data from your workflow’s previous nodes to Salesforce fields. For example, map a form submission’s email field to the Lead Email field, or map a deal amount to the Opportunity Amount field. Ensure required fields are populated.

Step 5

Add Error Handling and Deduplication

Configure how the workflow handles duplicate records and API errors. Use external ID fields or email matching to prevent creating duplicate leads. Add error branches that log failures and alert your team when records fail to sync.

Step 6

Test with Sandbox Data

Run your workflow against a Salesforce sandbox or developer environment before pointing it at production. Verify that records are created, updated, or deleted correctly, and that field mappings produce the expected results.

Transform your business with Salesforce

Unlock hidden efficiencies, reduce errors, and position your business for scalable growth. Contact us to arrange a no-obligation Salesforce consultation.