Sendy consultants

Sendy is a self-hosted email marketing application that uses Amazon SES to send newsletters and campaigns at a fraction of the cost of traditional email platforms. If you’re paying hundreds or thousands per month for Mailchimp or similar tools, Sendy can cut that bill dramatically while giving you full control over your data.

The catch with Sendy is that it requires setup and maintenance — it runs on your own server. But once it’s connected to your business workflows through automation, it becomes a powerful, low-cost email engine that handles subscriber management, campaign sends, and reporting without the recurring SaaS fees.

Typical automations we build around Sendy include:

• Syncing new leads from CRMs or forms directly into Sendy subscriber lists
• Triggering drip campaigns when contacts hit specific lifecycle stages
• Pulling campaign performance data into dashboards automatically
• Cleaning bounced and unsubscribed contacts across all connected systems
• Segmenting audiences based on behaviour tracked in other platforms

Because Sendy is self-hosted, your subscriber data stays on infrastructure you control — a genuine advantage for businesses with data sovereignty requirements. Our consulting team helps organisations set up Sendy, connect it to their existing tech stack via system integrations, and automate the manual work that makes email marketing a time sink.

If you’re sending high volumes of email and tired of per-subscriber pricing, Sendy paired with automated data processing is worth a serious look.