Specter consultants
We can help you automate your business with Specter and hundreds of other systems to improve efficiency and productivity. Get in touch if you’d like to discuss implementing Specter.
About Specter
Specter is a data enrichment and lead intelligence platform that helps sales and marketing teams find and qualify prospects using AI-driven data analysis. It aggregates signals from multiple sources — company news, funding rounds, hiring patterns, technology usage, and other public indicators — to identify businesses that match your ideal customer profile. Rather than working from static contact lists, Specter gives teams dynamic intelligence about which companies are actively showing buying signals.
The platform focuses on intent-based prospecting. Instead of cold outreach to every company in a category, Specter highlights the ones exhibiting behaviours that correlate with purchasing decisions — new hires in relevant roles, technology adoption, expansion announcements, or funding events. This targeting helps sales teams focus their effort on prospects most likely to engage, improving conversion rates and reducing time wasted on unqualified leads.
Lead intelligence tools work best when they are connected to your sales execution systems. Osher Digital’s sales automation services help Australian businesses build pipelines where enriched lead data flows directly into CRM workflows, outreach sequences, and scoring models. Our system integrations team connects platforms like Specter to your existing tech stack so that intelligence reaches your sales team without manual data entry. See how we approached a similar challenge in our talent marketplace case study.
For B2B sales teams that want to move beyond spray-and-pray outreach, Specter provides the data layer needed for targeted prospecting. Osher Digital’s AI consulting team can help you evaluate whether Specter fits your sales motion and how to integrate it into your revenue operations.
Specter FAQs
Frequently Asked Questions
Common questions about how Specter consultants can help with integration and implementation
What kind of data does Specter provide?
How does Specter identify buying signals?
Can Specter integrate with my CRM?
How does Specter differ from traditional lead databases?
Is Specter suitable for Australian businesses?
How does Specter handle data accuracy?
How it works
We work hand-in-hand with you to implement Specter
As Specter consultants we work with you hand in hand build more efficient and effective operations. Here’s how we will work with you to automate your business and integrate Specter with integrate and automate 800+ tools.
Step 1
Define Your Ideal Customer Profile
Before using Specter, clarify the characteristics of your ideal customer — industry, company size, technology stack, geography, and buying triggers. This profile guides the platform’s targeting and ensures the leads it surfaces are relevant.
Step 2
Set Up Your Specter Account
Register on the platform and configure your workspace. Input your ideal customer profile criteria so Specter can begin matching companies against your targeting parameters.
Step 3
Configure Signal Tracking
Choose which buying signals matter for your sales motion — funding events, hiring patterns, technology changes, or industry-specific triggers. Specter monitors these signals and alerts you when matching companies exhibit them.
Step 4
Review and Qualify Prospects
Browse the prospects Specter surfaces and review their signal profiles. Prioritise companies showing multiple buying signals or those that closely match your ideal customer profile. Discard or deprioritise leads that do not fit.
Step 5
Export to Your CRM or Sales Tools
Push qualified prospects into your CRM or outreach platform. Map Specter’s data fields to your CRM fields so that enrichment data — company details, signals, contact information — is accessible to your sales team within their existing workflow.
Step 6
Measure and Refine Targeting
Track which Specter-sourced leads convert into opportunities and deals. Use this data to refine your ideal customer profile and signal weighting over time, so the platform gets better at surfacing prospects that your sales team can actually close.
Transform your business with Specter
Unlock hidden efficiencies, reduce errors, and position your business for scalable growth. Contact us to arrange a no-obligation Specter consultation.