WhatConverts consultants

Q: Does WhatConverts track more than just phone calls?

Yes. WhatConverts tracks four lead types: phone calls, web form submissions, live chat conversations, and e-commerce transactions. All four are attributed to their marketing source using the same tracking method. This gives you a complete picture of lead generation rather than only seeing half the story through Google Analytics alone.

Q: Can WhatConverts data be sent to our CRM automatically?

Yes. WhatConverts integrates natively with Salesforce, HubSpot, and Google Ads, and its API allows connections to other CRMs. Using n8n, we build workflows that push qualified leads to your CRM in real time, complete with the marketing source, call recording link, and any qualification notes. Your sales team sees the full context without switching between systems.

Q: How does lead qualification work in WhatConverts?

WhatConverts lets you qualify leads directly in the platform — marking them as qualified, quotable, or converted and assigning a dollar value. This means you can report on revenue generated per channel, not just lead count. It's the difference between knowing you got 50 leads from Google Ads and knowing those 50 leads were worth $120,000 in quotes.

Q: Will adding call tracking numbers affect our SEO or Google Business Profile?

WhatConverts uses JavaScript-based dynamic number insertion, which means Google sees your real number in the page source while visitors see the tracking number. This approach is SEO-safe and doesn't create NAP (Name, Address, Phone) inconsistency issues. For Google Business Profile, WhatConverts provides specific tracking numbers that can be used without affecting your listing.

Q: What does WhatConverts cost?

WhatConverts pricing starts at around $30-50 USD per month for basic plans and scales based on the number of tracking numbers, call minutes, and lead volume. Call tracking numbers have a small monthly fee each, and call minutes are billed at competitive rates. For multi-location businesses or agencies managing multiple clients, higher-tier plans offer better per-unit economics.

We can help you automate your business with WhatConverts and hundreds of other systems to improve efficiency and productivity. Get in touch if you’d like to discuss implementing WhatConverts.

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About WhatConverts

WhatConverts is a lead tracking and marketing attribution platform that tells you exactly which marketing channels, campaigns, and keywords are generating your phone calls, form submissions, and live chat conversations. It answers the question every business owner asks their marketing agency: “Where are my leads actually coming from?”

The problem WhatConverts solves is attribution blindness. Most businesses know how many leads they’re getting, but they can’t tell you which Google Ads campaign, which landing page, or which organic keyword drove each one. Without that information, marketing spend gets allocated on gut feel rather than data. WhatConverts tracks leads across phone calls (using dynamic number insertion), web forms, live chats, and e-commerce transactions, tying each one back to the source.

Call tracking is the standout feature. WhatConverts assigns unique phone numbers to different marketing channels and swaps them dynamically on your website based on how each visitor arrived. When someone calls, you know whether they came from Google Ads, organic search, Facebook, or a direct visit. Calls can be recorded and transcribed, and leads can be qualified and valued directly in the platform.

We connect WhatConverts to CRMs and reporting dashboards using n8n, so lead data flows automatically into Salesforce, HubSpot, or whatever your sales team uses. If you’re spending money on marketing but can’t tie specific leads back to specific campaigns, our sales automation services can help you get proper attribution in place.

WhatConverts FAQs

Frequently Asked Questions

Common questions about how WhatConverts consultants can help with integration and implementation

How does WhatConverts track phone call leads?

WhatConverts uses dynamic number insertion (DNI). It displays different phone numbers on your website depending on how each visitor arrived — one number for Google Ads visitors, another for organic search, another for Facebook, and so on. When someone calls any of these numbers, WhatConverts records which channel, campaign, and keyword drove that visit. The actual call still goes to your normal business line.

Does WhatConverts track more than just phone calls?

Can WhatConverts data be sent to our CRM automatically?

How does lead qualification work in WhatConverts?

Will adding call tracking numbers affect our SEO or Google Business Profile?

What does WhatConverts cost?

How it works

We work hand-in-hand with you to implement WhatConverts

As WhatConverts consultants we work with you hand in hand build more efficient and effective operations. Here’s how we will work with you to automate your business and integrate WhatConverts with integrate and automate 800+ tools.

Step 1

Audit Your Current Lead Tracking

We review how you’re currently tracking leads — Google Analytics, CRM reports, call logs, form submissions. We identify what’s being measured, what’s missing, and where you’re making marketing decisions without proper attribution data. This reveals the gaps WhatConverts needs to fill.

Step 2

Set Up Tracking Numbers and DNI

We provision tracking phone numbers for each marketing channel you want to measure, install WhatConverts’ dynamic number insertion code on your website, and configure the number pool. We make sure call routing works correctly and your real business number still receives all calls.

Step 3

Configure Form and Chat Tracking

We set up WhatConverts to capture form submissions and live chat leads from your website, mapping each to its marketing source. This includes configuring which forms to track, what data to capture, and how leads should be categorised and routed.

Step 4

Connect to Your CRM and Ad Platforms

We link WhatConverts to your CRM using n8n or native integrations, so qualified leads flow through automatically. We also connect to Google Ads for offline conversion tracking, which feeds lead data back to Google’s bidding algorithms so your ad spend optimises toward leads that actually convert.

Step 5

Set Up Lead Qualification and Reporting

We configure your lead qualification workflow — quotable leads, junk calls, and everything in between — and build the reports and dashboards your team needs to see. This typically includes cost-per-lead by channel, lead value by campaign, and call volume trends.

Step 6

Review and Optimise

After two to four weeks of data collection, we review the results with your team. We identify which channels are producing the best leads (not just the most), adjust tracking configurations based on what we’ve learned, and help you reallocate marketing spend based on actual attribution data.

Transform your business with WhatConverts

Unlock hidden efficiencies, reduce errors, and position your business for scalable growth. Contact us to arrange a no-obligation WhatConverts consultation.

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