Active Trail consultants
We can help you automate your business with Active Trail and hundreds of other systems to improve efficiency and productivity. Get in touch if you’d like to discuss implementing Active Trail.
About Active Trail
ActiveTrail is a marketing automation platform that combines email marketing, SMS campaigns, landing pages, and automation workflows in a single tool. It is positioned for mid-market businesses that need more than basic email blasting but do not want the complexity and cost of enterprise platforms like Marketo or Pardot.
The platform covers the essentials well — drag-and-drop email builder, dynamic content personalisation, behavioural triggers, landing page creation, and detailed campaign analytics. The automation builder lets you create multi-step journeys that respond to subscriber actions, time delays, and conditional logic. For businesses that run regular campaigns across email and SMS, having both channels in one tool simplifies the workflow.
The challenge, as with most marketing tools, is connecting ActiveTrail to the rest of your business. Your CRM data needs to inform your segments. Purchase data from your e-commerce platform needs to trigger campaigns. Lead scores need to flow to your sales team. Without these connections, your marketing automation operates in a silo — and siloed marketing tools are expensive underperformers. Our sales automation and system integration services are designed to solve exactly this problem.
If your marketing automation is not pulling its weight because the data connections are missing, talk to us. We build the integrations that turn standalone tools into connected systems.
Active Trail FAQs
Frequently Asked Questions
Common questions about how Active Trail consultants can help with integration and implementation
How does ActiveTrail compare to Mailchimp or HubSpot for marketing automation?
Can ActiveTrail integrate with our CRM and e-commerce platform?
Does ActiveTrail support SMS marketing for Australian phone numbers?
How do we segment our audience effectively in ActiveTrail?
Can ActiveTrail handle lead scoring and pass qualified leads to our sales team?
What does it take to get ActiveTrail properly integrated with our tech stack?
How it works
We work hand-in-hand with you to implement Active Trail
As Active Trail consultants we work with you hand in hand build more efficient and effective operations. Here’s how we will work with you to automate your business and integrate Active Trail with integrate and automate 800+ tools.
Step 1
Review Your Marketing Operations and Tech Stack
We start by understanding your current marketing workflow — what campaigns you run, what tools you use, where your data lives, and where the manual work is. This audit reveals the specific integration gaps and automation opportunities that will deliver the most value.
Step 2
Define Your Automation and Segmentation Goals
We work with your team to define what success looks like — which campaigns should be automated, how audiences should be segmented, what triggers should drive messaging, and how leads should be scored and routed. Clear goals prevent scope creep and keep the implementation focused.
Step 3
Design the Data Integration Architecture
We map out how data flows between ActiveTrail and your CRM, e-commerce platform, and other systems. This includes sync direction, frequency, data transformation rules, and conflict resolution. We use n8n as the integration layer, which keeps the architecture visible and maintainable.
Step 4
Build Integrations and Automation Workflows
We build the connections and automation logic — contact sync, campaign triggers, lead scoring rules, and follow-up sequences. Each workflow is built with proper error handling and logging. We configure ActiveTrail’s automation builder for the journeys your marketing team wants to run.
Step 5
Test with Real Data and Scenarios
We push real contact data through the system and validate every automation path. New subscribers, returning customers, abandoned carts, high-value leads — each scenario gets tested end-to-end. We verify that segments update correctly, campaigns trigger on time, and lead scores reach your sales team accurately.
Step 6
Launch and Support Your Marketing Team
We go live, monitor the first campaign cycles, and train your marketing team on managing campaigns, adjusting segments, and reading the automation performance data. You get documentation covering the integration architecture and day-to-day operations, with ongoing support available as needed.
Transform your business with Active Trail
Unlock hidden efficiencies, reduce errors, and position your business for scalable growth. Contact us to arrange a no-obligation Active Trail consultation.