Fathom consultants
We can help you automate your business with Fathom and hundreds of other systems to improve efficiency and productivity. Get in touch if you’d like to discuss implementing Fathom.
About Fathom
Fathom is a privacy-focused web analytics platform that gives website owners clear, actionable traffic data without relying on cookies or collecting personal information. Built as a direct alternative to Google Analytics, Fathom appeals to businesses that want accurate visitor metrics while respecting user privacy and complying with regulations like GDPR and Australia’s Privacy Act.
The core problem Fathom solves is straightforward: most analytics tools are bloated with features that few people use, and they raise genuine privacy concerns that require cookie consent banners. Fathom strips analytics down to what actually matters — page views, referral sources, top content, and goal completions — presented in a single dashboard that loads fast and makes sense without a training course. For organisations that need automated data processing from their analytics, Fathom’s clean data model is far easier to work with than the raw event streams from larger platforms.
Because Fathom does not use cookies, visitors are never tracked across sessions in a personally identifiable way. This means no cookie consent banners, no GDPR headaches, and no risk of ad blockers stripping out your analytics script. For businesses that value accurate data, this is significant — studies suggest that cookie-based analytics miss a substantial portion of traffic due to consent refusals and ad blockers.
If you are looking to pair clean analytics data with automated reporting or marketing workflows, our business automation and system integration teams can connect Fathom to dashboards, alerting systems, and other tools in your stack.
Fathom FAQs
Frequently Asked Questions
Common questions about how Fathom consultants can help with integration and implementation
Why would I choose Fathom over Google Analytics?
Is Fathom compliant with Australian privacy law?
Does Fathom support goal and conversion tracking?
Can I use Fathom alongside Google Analytics?
How does Fathom count unique visitors without cookies?
Can Fathom data be exported or connected to other tools?
How it works
We work hand-in-hand with you to implement Fathom
As Fathom consultants we work with you hand in hand build more efficient and effective operations. Here’s how we will work with you to automate your business and integrate Fathom with integrate and automate 800+ tools.
Step 1
Create Your Fathom Account and Site
Sign up for Fathom and add your website as a new site. You will receive a unique site ID and a lightweight tracking script — the entire snippet is typically a single line of code.
Step 2
Install the Tracking Script
Add the Fathom script to your website’s header. For WordPress sites, you can use a plugin or add it directly to your theme. The script is under 2KB and loads asynchronously, so it will not slow down your pages.
Step 3
Configure Custom Domains
Set up a custom domain for your Fathom tracking script to reduce the chance of ad blockers interfering. This is an optional but recommended step that improves data accuracy for sites with privacy-conscious audiences.
Step 4
Set Up Event Tracking
Define the key actions you want to measure — form submissions, CTA clicks, downloads, or purchases. Add Fathom’s event tracking code to those elements so conversions are captured alongside your page view data.
Step 5
Create Email Reports
Configure Fathom’s automated email reports to send weekly or monthly traffic summaries to your team. This keeps stakeholders informed without requiring them to log into the dashboard.
Step 6
Connect to Your Reporting Stack
Use Fathom’s API to pull data into your business intelligence tools or dashboards. Pair this with automation workflows to trigger alerts when traffic spikes, drops, or conversion rates change significantly.
Transform your business with Fathom
Unlock hidden efficiencies, reduce errors, and position your business for scalable growth. Contact us to arrange a no-obligation Fathom consultation.