Gender API consultants

We can help you automate your business with Gender API and hundreds of other systems to improve efficiency and productivity. Get in touch if you’d like to discuss implementing Gender API.

Integration And Tools Consultants

Gender Api

About Gender API

Gender API is a data enrichment service that predicts gender based on first names, using a database spanning different countries and cultures. It is an API-first tool, meaning developers call it programmatically to enrich contact records, user profiles, or datasets where gender information is missing. The API accepts single lookups or batch requests, making it practical for both real-time applications and bulk data processing.

For marketing and sales teams, accurate demographic data improves personalisation — email greetings, content recommendations, and audience segmentation all benefit from knowing who you are talking to. For automated data processing pipelines that handle large contact databases, Gender API runs as a step in the enrichment workflow, processing thousands of records without manual intervention.

The API covers names from over 190 countries with localisation support, which matters because the same name can indicate different genders depending on cultural context. Response data includes a confidence score and sample size, so you can set thresholds for accuracy before acting on a prediction.

At Osher, we integrate services like Gender API into broader data enrichment workflows. When a new lead enters your CRM, an automated pipeline can call Gender API alongside other enrichment services — company data, social profiles, location verification — to build a complete contact record without anyone lifting a finger. Our custom development team builds these pipelines to match your specific data quality needs.

Gender API FAQs

Frequently Asked Questions

How accurate is Gender API for names from non-English-speaking countries?

Can Gender API process large batches of names at once?

How does Gender API handle names that are gender-neutral or ambiguous?

Is it appropriate to use Gender API for all types of customer communication?

Can Gender API be integrated into our CRM as part of an automated enrichment pipeline?

What does Gender API cost for high-volume usage?

How it works

We work hand-in-hand with you to implement Gender API

Step 1

Identify where gender data adds value in your workflows

We review your CRM, marketing, and analytics processes to determine where gender data improves personalisation, segmentation, or reporting. Not every workflow benefits from this enrichment, so we focus on the use cases that actually move the needle for your business.

Step 2

Set up Gender API credentials and configure thresholds

Create your Gender API account, generate API keys, and define the confidence thresholds your workflows will use. We set these thresholds based on your tolerance for ambiguity — higher thresholds mean fewer but more reliable results.

Step 3

Build the enrichment pipeline

Integrate Gender API into your data processing workflow — whether that is a real-time trigger when new contacts enter your CRM or a scheduled batch job that enriches your existing database. We build error handling and retry logic so the pipeline runs reliably.

Step 4

Connect enrichment results to downstream systems

Route the enriched data into your CRM, email marketing platform, and analytics tools so teams can immediately use the gender data for personalisation and segmentation. Our data processing team ensures the data format matches what each system expects.

Step 5

Implement privacy safeguards and data handling policies

Set up appropriate data handling practices around gender data — including how predictions are stored, when they are overridden by user-provided data, and how ambiguous results are handled. This ensures your use of the API aligns with privacy expectations and Australian regulations.

Step 6

Monitor accuracy and optimise over time

Track the accuracy of Gender API predictions against actual customer data where available. We review enrichment quality periodically and adjust confidence thresholds, locale settings, and caching strategies to maintain high data quality as your dataset grows.

Transform your business with Gender API

Unlock hidden efficiencies, reduce errors, and position your business for scalable growth. Contact us to arrange a no-obligation Gender API consultation.