Omeda consultants
We can help you automate your business with Omeda and hundreds of other systems to improve efficiency and productivity. Get in touch if you’d like to discuss implementing Omeda.
About Omeda
Omeda is a customer data platform (CDP) built for media and publishing companies. It unifies audience data from subscriptions, email engagement, website behaviour, event attendance, and advertising interactions into a single customer profile. Publishers use it to manage paid and controlled circulation, segment audiences for targeted campaigns, and generate revenue reports across print, digital, and event channels.
The problem Omeda solves is fragmented audience data. Media companies typically have subscriber lists in one system, email engagement data in another, website analytics in a third, and event registrations in a fourth. This makes it difficult to understand who your audience actually is, what content they consume, and how to reach them effectively. Omeda consolidates all of these data sources into unified profiles, giving you a single view of each audience member across every channel.
At Osher, we integrate Omeda with marketing automation tools, content management systems, and analytics platforms using n8n. A common setup syncs Omeda audience segments with your email marketing platform so campaigns target the right people based on their full cross-channel behaviour, not just email opens. We also build workflows that push Omeda data into business intelligence tools for revenue reporting and audience analysis. If your organisation manages audiences across multiple channels and needs a unified view of your subscribers, our automated data processing team can integrate Omeda with your existing marketing and analytics stack.
Omeda FAQs
Frequently Asked Questions
Common questions about how Omeda consultants can help with integration and implementation
What does Omeda actually do?
How is Omeda different from a regular email marketing platform?
Can Omeda manage both paid and free subscriptions?
What data sources does Omeda integrate with?
Can Omeda segment audiences across channels?
How would Osher set up Omeda for our organisation?
How it works
We work hand-in-hand with you to implement Omeda
As Omeda consultants we work with you hand in hand build more efficient and effective operations. Here’s how we will work with you to automate your business and integrate Omeda with integrate and automate 800+ tools.
Step 1
Process Audit
We map your current audience data sources: subscription management systems, email platforms, website analytics, event registration tools, and advertising networks. We document how data flows between these systems today, identify gaps in your audience view, and assess the quality and consistency of your existing data.
Step 2
Identify Automation Opportunities
Based on the audit, we identify which data flows can be automated with Omeda and n8n. Priority areas typically include unifying subscriber data from multiple sources, automating audience segmentation for email campaigns, syncing engagement data with advertising platforms, and generating cross-channel revenue reports.
Step 3
Design Workflows
We design the Omeda data integration architecture: which data sources feed into Omeda, how records are matched and merged into unified profiles, what audience segments to create, and how those segments flow out to your email, advertising, and reporting tools. We define the n8n workflows for each data pipeline, including transformation rules and sync schedules.
Step 4
Implementation
We configure Omeda to ingest data from your sources, set up identity resolution rules for matching records across systems, build the audience segments, and deploy the n8n workflows that keep everything synchronised. We connect Omeda outputs to your email platform, advertising tools, and business intelligence dashboards.
Step 5
Quality Assurance Review
We verify data integrity across the pipeline: checking that records merge correctly, segments include the right audience members, and data syncs to destination platforms accurately. We test with known records to confirm identity resolution works, and validate that audience counts in Omeda match expectations based on your source system data.
Step 6
Support and Maintenance
After launch, we monitor data pipeline health, sync success rates, and segment accuracy. We update integration configurations when you add new data sources or change marketing platforms, troubleshoot data quality issues, and help you build new audience segments as your targeting strategy evolves.
Transform your business with Omeda
Unlock hidden efficiencies, reduce errors, and position your business for scalable growth. Contact us to arrange a no-obligation Omeda consultation.