Ortto consultants

Q: Can Ortto send SMS and in-app messages as well as email?

Yes. Ortto supports email, SMS, and in-app messaging within the same journey builder. You can create multi-channel sequences where a customer gets an email first, then an SMS reminder if they haven't opened it, then an in-app message when they next log in. All three channels share the same customer data and segmentation rules.

Q: Can we connect Ortto to our CRM and other business tools?

Ortto has native integrations with Salesforce, HubSpot CRM, Shopify, Stripe, and others. For tools without native connectors, we use n8n to build custom integrations. Common setups include syncing deal stages from your CRM to trigger Ortto campaigns, or pushing Ortto engagement data back to your sales team's CRM records.

Q: How does Ortto handle lead scoring?

Ortto lets you assign point values to customer actions — visiting pricing pages, opening emails, clicking links, submitting forms — and automatically scores each contact. You can set thresholds that trigger actions, like notifying a sales rep when a lead reaches a certain score or moving them into a different journey. The scoring model is customisable to your sales cycle.

Q: Is Ortto suitable for e-commerce businesses?

Yes, particularly if you're on Shopify or WooCommerce. Ortto tracks purchase behaviour, cart abandonment, and product browsing, so you can build campaigns around actual shopping activity. Abandoned cart sequences, post-purchase follow-ups, and win-back campaigns based on purchase recency are all straightforward to set up.

We can help you automate your business with Ortto and hundreds of other systems to improve efficiency and productivity. Get in touch if you’d like to discuss implementing Ortto.

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About Ortto

Ortto (formerly Autopilot) is a marketing automation and customer data platform built for mid-market businesses. It combines email marketing, SMS campaigns, in-app messaging, and customer journey tracking in one platform, with a visual journey builder that lets you map out multi-step campaigns without writing code.

The problem Ortto solves is the gap between basic email tools (like Mailchimp) and enterprise marketing clouds (like HubSpot Enterprise or Marketo). If you’ve outgrown simple email blasts but don’t need — or can’t afford — a full enterprise stack, Ortto sits in that middle ground. It handles audience segmentation, behavioural triggers, lead scoring, and multi-channel messaging at a price point that works for growing Australian businesses.

Ortto’s customer data platform (CDP) component is what makes it more than just another email tool. It unifies customer data from your website, app, CRM, and other sources into individual profiles, so you can segment and trigger campaigns based on what people actually do, not just which list they’re on.

Where we typically add value is connecting Ortto to the broader workflow. Using n8n, we pipe data between Ortto and your CRM, payment system, support desk, and internal tools — so marketing campaigns are triggered by real business events, not just time delays. A customer who lodges a support ticket doesn’t get a sales email the next day. If you want to connect Ortto into a bigger automation setup, our sales automation team can design the whole flow.

Ortto FAQs

Frequently Asked Questions

Common questions about how Ortto consultants can help with integration and implementation

How does Ortto compare to Mailchimp or HubSpot?

Ortto sits between them. Mailchimp is great for simple email campaigns but lacks advanced journey building and behavioural triggers. HubSpot’s marketing hub is more powerful but significantly more expensive at higher tiers. Ortto gives you visual journey building, multi-channel messaging, and a built-in CDP at a mid-range price point. For Australian businesses doing $2-20M in revenue, it’s often the right fit.

What is Ortto’s customer data platform and why does it matter?

Ortto’s CDP collects customer data from multiple sources — your website, app, CRM, support desk — and merges it into unified customer profiles. This means you can build audience segments based on actual behaviour (pages viewed, purchases made, tickets raised) rather than just static list membership. Campaigns triggered by real behaviour consistently outperform generic email blasts.

Can Ortto send SMS and in-app messages as well as email?

Can we connect Ortto to our CRM and other business tools?

How does Ortto handle lead scoring?

Is Ortto suitable for e-commerce businesses?

How it works

We work hand-in-hand with you to implement Ortto

As Ortto consultants we work with you hand in hand build more efficient and effective operations. Here’s how we will work with you to automate your business and integrate Ortto with integrate and automate 800+ tools.

Step 1

Audit Your Current Marketing Stack

We review what tools you’re currently using for email, SMS, customer data, and campaign management. We identify overlaps, gaps, and data silos that Ortto can consolidate, and assess which existing automations need to be migrated or rebuilt.

Step 2

Plan Your Data Architecture

We map out which data sources will feed into Ortto’s CDP — your website, CRM, payment platform, support desk — and how customer profiles should be structured. Getting the data model right at this stage prevents segmentation headaches later.

Step 3

Set Up Ortto and Import Data

We configure your Ortto account, set up tracking on your website, connect your data sources, and import existing contact lists. We clean and deduplicate data during import so you start with accurate customer profiles rather than inheriting messy data from your old system.

Step 4

Build Your Core Journeys

We create the customer journeys that will have the biggest impact first — welcome sequences, lead nurture flows, re-engagement campaigns, or whatever matches your sales cycle. Each journey uses behavioural triggers and dynamic content rather than static email blasts.

Step 5

Connect to External Systems

We use n8n to build integrations between Ortto and your other tools — CRM deal updates, payment notifications, support ticket data — so campaigns are triggered by real business events. This prevents embarrassing situations like sending a promo email to someone who just raised a complaint.

Step 6

Monitor and Optimise

We review campaign performance after the first few weeks, looking at open rates, click rates, conversion data, and journey completion rates. We adjust timing, messaging, and segmentation based on actual results, and help you set up dashboards to track ongoing performance.

Transform your business with Ortto

Unlock hidden efficiencies, reduce errors, and position your business for scalable growth. Contact us to arrange a no-obligation Ortto consultation.

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