Sierra Interactive consultants
We can help you automate your business with Sierra Interactive and hundreds of other systems to improve efficiency and productivity. Get in touch if you’d like to discuss implementing Sierra Interactive.
About Sierra Interactive
Sierra Interactive is a real estate platform that combines IDX websites, CRM, and marketing automation into a single system for agents and brokerages. The core problem it solves is fragmentation — most real estate teams juggle separate tools for their website, lead capture, email follow-up, and transaction tracking. Sierra pulls all of that together so leads generated from property searches flow straight into automated nurture sequences.
The IDX website component gives agents MLS-connected property search functionality, which drives organic traffic from buyers actively looking in specific areas. Leads captured through these searches land in Sierra’s built-in CRM, where agents can set up drip campaigns, text message follow-ups, and task reminders. The platform also includes a dialler for outbound prospecting.
For brokerages looking to scale, Sierra Interactive becomes more valuable when connected to the rest of your technology stack. Through system integrations, you can sync lead data with accounting platforms, push new listings to social media automatically, or trigger workflows in project management tools when a deal reaches a certain stage. Osher’s sales automation consulting helps real estate businesses build these connections.
If you are a real estate team struggling with lead follow-up speed or losing track of prospects across disconnected tools, Sierra Interactive provides the consolidated platform. Combined with AI agent development for tasks like automated lead qualification, it can significantly reduce the manual work that slows agents down.
Sierra Interactive FAQs
Frequently Asked Questions
Common questions about how Sierra Interactive consultants can help with integration and implementation
Who is Sierra Interactive designed for?
What is IDX and why does it matter?
Can Sierra Interactive handle automated follow-ups?
Does Sierra Interactive integrate with other real estate tools?
How does Sierra Interactive compare to other real estate CRMs?
Can Australian real estate agencies use Sierra Interactive?
How it works
We work hand-in-hand with you to implement Sierra Interactive
As Sierra Interactive consultants we work with you hand in hand build more efficient and effective operations. Here’s how we will work with you to automate your business and integrate Sierra Interactive with integrate and automate 800+ tools.
Step 1
Set Up Your IDX Website
Configure your Sierra Interactive website with your branding, connect it to your MLS feed, and set up property search pages targeted at your key market areas. This becomes your primary lead generation engine for organic buyer traffic.
Step 2
Configure Lead Capture Forms and Landing Pages
Build landing pages for specific campaigns — new developments, open homes, or suburb guides. Set up registration walls on property search so that visitors provide their contact details before viewing full listing information.
Step 3
Build Automated Drip Campaigns
Create email and SMS sequences for different lead types — new buyer enquiries, seller leads, past clients. Set timing and personalisation rules so each lead receives relevant follow-up based on their property search behaviour and engagement level.
Step 4
Integrate with Your Broader Tech Stack
Connect Sierra Interactive to your other business tools — accounting software for commission tracking, Google Ads for lead source attribution, or Slack for instant new-lead notifications. Use n8n for integrations that are not available natively.
Step 5
Train Your Team on the CRM Workflow
Walk your agents through the lead management process — how to view new leads, log calls, update deal stages, and use the built-in dialler. Consistent CRM usage across the team is what determines whether automation actually delivers results.
Step 6
Review Pipeline Metrics and Optimise Campaigns
Track lead conversion rates, response times, and campaign performance through Sierra’s reporting dashboard. Identify which lead sources and drip sequences produce the best results, then reallocate budget and effort accordingly.
Transform your business with Sierra Interactive
Unlock hidden efficiencies, reduce errors, and position your business for scalable growth. Contact us to arrange a no-obligation Sierra Interactive consultation.