Smaily consultants

Q: How does Smaily compare to Mailchimp or ActiveCampaign for Australian businesses?

Smaily sits in the mid-range — more capable than basic tools like Mailchimp free tier, but less complex than ActiveCampaign. Its strengths are clean design tooling and solid deliverability. For businesses that need advanced automation logic or CRM-depth features, pairing Smaily with a workflow tool like n8n often fills the gaps without switching platforms entirely.

Q: Can Smaily integrate with our existing CRM and e-commerce systems?

Yes. Smaily has native integrations with platforms like Shopify, WooCommerce, and several CRMs. For anything outside the built-in connectors, its API allows custom integrations. We typically use n8n to bridge Smaily with systems like HubSpot, Airtable, or internal databases so subscriber data flows automatically without manual imports.

Q: What kind of email automations can we build with Smaily?

You can set up welcome sequences, cart abandonment reminders, post-purchase follow-ups, birthday campaigns, and re-engagement flows. The workflows trigger based on subscriber actions or time delays. For more complex logic — like branching based on purchase history or CRM lead scores — layering an automation tool like n8n on top gives you much more flexibility.

Q: Is Smaily suitable for businesses that need to comply with Australian privacy regulations?

Smaily supports GDPR compliance features including consent management and unsubscribe handling. For Australian Privacy Act requirements, you will want to ensure your data flows are configured to respect opt-out preferences across all connected systems. We help businesses set up compliant data pipelines that respect subscriber consent across their entire tech stack.

Q: How do we connect Smaily to tools it does not natively integrate with?

The most flexible approach is using Smaily's API through a workflow automation platform like n8n. This lets you build custom connections to virtually any system — your accounting software, internal databases, project management tools, or custom applications. We have built these kinds of bridges for clients across various industries as part of our integration services.

Q: What does it cost to have Osher set up Smaily integrations for our business?

Project scope varies depending on how many systems need connecting and the complexity of your automation logic. A straightforward Smaily-to-CRM integration might take a few days, while a full marketing automation overhaul across multiple platforms takes longer. Book a call and we can give you a realistic estimate based on your specific needs.

We can help you automate your business with Smaily and hundreds of other systems to improve efficiency and productivity. Get in touch if you’d like to discuss implementing Smaily.

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About Smaily

Smaily is an email marketing and automation platform built for businesses that need reliable campaign delivery without the bloat of enterprise tools. It handles subscriber management, responsive email design, automated drip sequences, and A/B testing through a clean drag-and-drop interface. Smaily also supports SMS marketing and connects to popular e-commerce and CRM platforms out of the box.

Where Smaily gets interesting for Australian businesses is its automation engine. Rather than manually segmenting lists and scheduling sends, you can build trigger-based workflows that respond to customer behaviour — abandoned carts, purchase follow-ups, re-engagement sequences — all running in the background. Combined with its analytics dashboard, you get a clear picture of what is working and what needs adjustment.

The challenge most organisations face is not setting up Smaily itself, but connecting it properly to the rest of their tech stack. When your CRM, e-commerce platform, and email marketing tool are not sharing data cleanly, you end up with duplicate contacts, missed triggers, and inconsistent messaging. That is where system integration work makes the difference — building the data pipelines that keep everything in sync.

At Osher, we have helped businesses across Australia connect their marketing automation tools into unified workflows using n8n and custom API integrations. If your email marketing feels disconnected from the rest of your operations, it is worth looking at how the pieces fit together. Get in touch to discuss your setup.

Smaily FAQs

Frequently Asked Questions

Common questions about how Smaily consultants can help with integration and implementation

How does Smaily compare to Mailchimp or ActiveCampaign for Australian businesses?

Can Smaily integrate with our existing CRM and e-commerce systems?

What kind of email automations can we build with Smaily?

Is Smaily suitable for businesses that need to comply with Australian privacy regulations?

How do we connect Smaily to tools it does not natively integrate with?

What does it cost to have Osher set up Smaily integrations for our business?

How it works

We work hand-in-hand with you to implement Smaily

As Smaily consultants we work with you hand in hand build more efficient and effective operations. Here’s how we will work with you to automate your business and integrate Smaily with integrate and automate 800+ tools.

Step 1

Map Your Current Email Marketing Workflow

We start by documenting how your email marketing currently works — what tools you use, where subscriber data lives, what triggers your campaigns, and where the manual bottlenecks are. This gives us a clear picture of what needs fixing before we touch any technology.

Step 2

Audit Your Data Sources and Subscriber Lists

Before connecting Smaily to anything, we clean up your subscriber data. That means deduplicating contacts, standardising field formats, and mapping out which systems should be the source of truth for different data points. Dirty data is the number one reason automations break down.

Step 3

Design the Integration Architecture

We plan exactly how Smaily will connect to your CRM, e-commerce platform, and any other systems. This includes defining data flow direction, sync frequency, error handling, and what happens when a record conflicts. We use n8n as the orchestration layer for most builds.

Step 4

Build and Configure Automation Workflows

With the architecture agreed, we build out your automation sequences in Smaily — welcome series, transactional emails, segmentation rules — and connect them to your data sources through n8n workflows. Each workflow is built with logging so you can see exactly what is happening.

Step 5

Test Across Scenarios and Edge Cases

We run your automations through realistic scenarios: new subscribers, repeat purchases, unsubscribes, edge cases like missing data fields. Testing catches the issues that only appear with real-world data patterns before they affect your actual customers.

Step 6

Launch, Monitor, and Optimise

After go-live, we monitor the integration for the first few weeks to catch any issues early. We also set up dashboards so your team can track campaign performance and data flow health independently. From there, optimisation is ongoing based on what the numbers tell you.

Transform your business with Smaily

Unlock hidden efficiencies, reduce errors, and position your business for scalable growth. Contact us to arrange a no-obligation Smaily consultation.

Get in touch

Book a call