Solve Data consultants

Q: What does data activation mean?

Data activation is the process of taking analytics and insights and pushing them into the tools where your teams take action — like syncing high-value customer segments to your email platform or CRM. It bridges the gap between having data and actually using it to drive business outcomes.

Q: What data sources can Solve Data connect to?

Solve Data integrates with common data sources including databases, CRMs, web analytics platforms, marketing tools, and data warehouses. The specific connectors available depend on your plan, but the platform is designed to unify data from multiple systems.

Q: Do I need a data warehouse to use Solve Data?

While Solve Data works well with data warehouses, it can also connect directly to operational databases and SaaS tools. Having a centralised data warehouse improves results, but it's not a strict prerequisite to get started.

Q: How does Solve Data handle audience segmentation?

You can build segments based on customer attributes, behaviours, and patterns identified through analytics. These segments update dynamically as new data flows in, so your targeting stays current without manual intervention.

Q: Can Solve Data push segments to my marketing tools?

Yes. Solve Data supports syncing audience segments to email platforms, advertising tools, CRMs, and other marketing channels. This automated sync ensures your campaigns always target the right people based on the latest data.

Q: Is Solve Data suitable for small businesses?

Solve Data is most valuable for businesses that have enough customer data to benefit from segmentation and analytics — typically companies with established digital channels and a growing customer base. Very early-stage businesses may not have enough data volume to justify the investment.

We can help you automate your business with Solve Data and hundreds of other systems to improve efficiency and productivity. Get in touch if you’d like to discuss implementing Solve Data.

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About Solve Data

Solve Data is an analytics and data activation platform designed to help businesses turn raw data into actionable customer insights. It focuses on unifying data from multiple sources, building audience segments, and pushing those segments into marketing and sales tools where they can drive real outcomes — not just sit in a dashboard.

Most businesses collect far more data than they actually use. Customer interactions, purchase history, website behaviour, and support tickets all contain valuable signals, but when that data lives in separate systems, the insights stay fragmented. Solve Data addresses this by pulling data together, applying analytics, and making the results available where your teams actually work — in your CRM, email platform, or ad tools.

The data activation angle is what makes Solve Data particularly interesting for revenue-focused teams. Rather than just producing reports, it enables you to create dynamic audience segments and sync them automatically to your marketing channels. This closes the gap between insight and action. Our sales automation specialists build these kinds of data-driven workflows regularly, connecting analytics outputs to the tools that drive revenue. For the underlying data infrastructure, our automated data processing team ensures your data is clean and reliable before it reaches any analytics platform.

If your marketing or sales teams are making decisions based on gut feel because the data is too scattered or hard to access, Solve Data can help bridge that gap. Our business automation services can integrate it into a broader system that keeps your customer data unified, your segments current, and your campaigns targeted.

Solve Data FAQs

Frequently Asked Questions

Common questions about how Solve Data consultants can help with integration and implementation

What does data activation mean?

What data sources can Solve Data connect to?

Do I need a data warehouse to use Solve Data?

How does Solve Data handle audience segmentation?

Can Solve Data push segments to my marketing tools?

Is Solve Data suitable for small businesses?

How it works

We work hand-in-hand with you to implement Solve Data

As Solve Data consultants we work with you hand in hand build more efficient and effective operations. Here’s how we will work with you to automate your business and integrate Solve Data with integrate and automate 800+ tools.

Step 1

Audit Your Data Sources

Catalogue all the systems where customer data lives — CRM, website analytics, email platform, support tools, transaction databases. Understanding your data landscape is essential before connecting anything.

Step 2

Connect Your Data Sources

Link your data sources to Solve Data using the available connectors. Prioritise the sources with the highest-value customer data first to get useful insights quickly.

Step 3

Unify Customer Profiles

Configure identity resolution to match records across different systems into unified customer profiles. This gives you a complete view of each customer rather than fragmented data points scattered across tools.

Step 4

Build Audience Segments

Create segments based on customer attributes, purchase behaviour, engagement patterns, or any combination of data points. Start with segments that map to your current marketing strategy and expand from there.

Step 5

Activate Segments in Your Marketing Tools

Sync your audience segments to your email platform, ad tools, or CRM. Set up automatic sync schedules so segments update as new data arrives, keeping your targeting accurate over time.

Step 6

Measure and Refine

Track how your data-driven segments perform compared to your previous targeting approach. Use the results to refine your segments, test new hypotheses, and continuously improve campaign performance.

Transform your business with Solve Data

Unlock hidden efficiencies, reduce errors, and position your business for scalable growth. Contact us to arrange a no-obligation Solve Data consultation.

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Book a call