WebinarJam consultants

Q: Can WebinarJam integrate with our CRM for lead tracking?

WebinarJam has some native integrations, but for most CRM setups you will want a custom connection. We build workflows that sync registration data, attendance status, engagement metrics, and replay views directly into your CRM — whether that is HubSpot, Salesforce, or Pipedrive. This gives your sales team real-time visibility into who is engaged.

Q: How do we automate different follow-up sequences based on webinar attendance?

Using n8n, we build logic that checks attendee status after each webinar and routes people into the right follow-up sequence. Someone who attended live gets a different email series than someone who missed it. Someone who watched the replay but did not buy gets a targeted nudge. This segmentation runs automatically based on WebinarJam's attendance data.

Q: Can we use WebinarJam data to score and prioritise leads automatically?

Yes, and this is one of the highest-value automations. We build scoring models that factor in registration source, attendance duration, poll responses, chat engagement, and offer clicks. These scores sync to your CRM automatically, so your sales team spends time on the leads most likely to convert rather than working through a flat list.

Q: What does it take to set up automated webinar workflows with Osher?

A typical project involves mapping your webinar funnel, connecting WebinarJam to your CRM and email platform, building the follow-up automation logic, and testing the whole flow end-to-end. Most setups take one to three weeks depending on how many systems are involved. Get in touch for a scoping conversation.

We can help you automate your business with WebinarJam and hundreds of other systems to improve efficiency and productivity. Get in touch if you’d like to discuss implementing WebinarJam.

Get in touch

Book a call

About WebinarJam

WebinarJam is a webinar hosting platform built for marketing-focused live events. It handles registration pages, email reminders, live broadcasting, audience interaction (polls, Q&A, chat), replay hosting, and attendee analytics. The platform is designed around conversion — selling during webinars, capturing leads, and driving attendees toward a specific action.

For businesses running regular webinars as part of their sales or education strategy, WebinarJam covers the broadcasting side well. The gap usually appears in what happens before and after the webinar. Registration data needs to flow into your CRM. Attendee behaviour — who showed up, who watched the replay, who clicked the offer — needs to trigger follow-up sequences in your email marketing tool. Sales team members need to be notified about hot leads in real time.

That is where business automation comes in. We connect WebinarJam to the rest of your tech stack so the handoffs between marketing, sales, and follow-up happen automatically. A typical setup might sync registrants to HubSpot, trigger different email sequences based on attendance status, and push qualified leads to your sales team’s pipeline — all running through n8n workflows without manual data wrangling.

If you are running webinars but spending too much time on the admin around them, book a call and we can map out what an automated webinar workflow would look like for your business.

WebinarJam FAQs

Frequently Asked Questions

Common questions about how WebinarJam consultants can help with integration and implementation

Can WebinarJam integrate with our CRM for lead tracking?

How do we automate different follow-up sequences based on webinar attendance?

Is WebinarJam suitable for large audiences in Australia?

WebinarJam supports events with up to several thousand attendees and handles the streaming infrastructure. For Australian audiences, the experience depends on attendees’ internet connections rather than geographic limitations. If you are running events for large Australian audiences, we recommend testing streaming quality with a pilot session before committing to your first major event.

Can we use WebinarJam data to score and prioritise leads automatically?

How does WebinarJam compare to Zoom webinars for marketing events?

WebinarJam is purpose-built for marketing webinars — registration pages, sales timers, offer buttons, and conversion tracking are native features. Zoom is stronger for general video conferencing and internal meetings. If your primary goal is lead generation and selling during events, WebinarJam’s toolset is more aligned. For hybrid use cases, we can integrate both platforms into your workflows.

What does it take to set up automated webinar workflows with Osher?

How it works

We work hand-in-hand with you to implement WebinarJam

As WebinarJam consultants we work with you hand in hand build more efficient and effective operations. Here’s how we will work with you to automate your business and integrate WebinarJam with integrate and automate 800+ tools.

Step 1

Map Your Webinar Funnel and Goals

We document your entire webinar process — from how people find and register for the event, through the live experience, to what happens after. We identify every manual step, data gap, and missed opportunity where automation could improve your conversion rates or save your team time.

Step 2

Audit Your Connected Systems

We review every platform that needs to talk to WebinarJam — your CRM, email marketing tool, analytics platform, sales pipeline. For each system, we document what data needs to flow between them, what currently works, and what is falling through the cracks.

Step 3

Design the Automation Architecture

We plan the complete workflow — registration sync, reminder sequences, attendance tracking, post-webinar routing logic, and lead scoring rules. Every automation is mapped out before we build anything, so you can see exactly how the pieces connect and approve the logic.

Step 4

Build the Integration Workflows in n8n

We build the automations that connect WebinarJam to your other platforms. Each workflow handles data sync, conditional logic, error handling, and logging. Registration data flows to your CRM, attendance data triggers follow-up sequences, and lead scores update in real time.

Step 5

Run a Pilot Webinar Through the Full System

Before your next real event, we run a test webinar through the entire automated workflow. This validates that registrations sync correctly, reminders send on time, attendance data routes properly, and follow-up sequences trigger as expected. We fix any issues before they affect a live audience.

Step 6

Launch and Optimise Over Successive Events

We go live with your next real webinar, monitor the automation throughout, and review the results after. With each event, we refine the follow-up logic, lead scoring model, and conversion tracking based on actual performance data. Your team gets trained on managing the system independently.

Transform your business with WebinarJam

Unlock hidden efficiencies, reduce errors, and position your business for scalable growth. Contact us to arrange a no-obligation WebinarJam consultation.

Get in touch

Book a call