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Marketing & Advertising

Articles, blogs, guides and how-tos about business process automation.

  • Freshworks CRM

    Freshworks CRM

    Freshworks CRM (formerly Freshsales) is a sales CRM platform that handles contact management, deal tracking, email sequences, phone calls, and pipeline reporting. It is part of the broader Freshworks suite alongside Freshdesk, Freshservice, and Freshmarketer, which means it integrates well within that ecosystem but often needs help connecting to tools outside of it. The n8n Freshworks CRM node lets you automate the data entry and pipeline management tasks that eat into your sales team’s day. When a lead fills out a form on your website, n8n can create or update a contact in Freshworks CRM, assign it to the right sales rep based on territory or lead source, and kick off an automated email sequence — all without anyone manually entering data. When a deal moves to a new stage, n8n can update your forecasting spreadsheet, notify the delivery team, or trigger an invoicing workflow. Where n8n adds the most value is connecting Freshworks CRM to the non-Freshworks tools in your stack. Your marketing team might use Mailchimp, your support team might use a different helpdesk, and your accounting team might use Xero. n8n sits in the middle and keeps contact data, deal status, and activity history synchronised across all of them. If your sales team uses Freshworks CRM and you want to reduce manual data entry, automate lead routing, or sync CRM data with your other business tools, our sales automation team can build the workflows that make it happen.
    Freshworks CRM consultants
  • Mailjet Trigger

    Mailjet Trigger

    Mailjet is a transactional and marketing email platform with an API designed for developers. The Mailjet Trigger in n8n listens for email engagement events — sends, opens, clicks, bounces, spam reports, and unsubscribes — and fires an n8n workflow whenever one of these events occurs. This turns your email activity into a real-time data stream that can drive actions across your other systems. The practical use here is connecting email engagement data to your CRM and sales workflows. When a prospect opens your proposal email three times, n8n can flag them as hot in your CRM and alert your sales rep. When a transactional email bounces, n8n can update the contact record and trigger an alternative communication channel like SMS. When someone clicks a specific link in your campaign, n8n can tag them in your CRM or add them to a targeted follow-up sequence. Mailjet’s webhook system (called Event API) sends JSON payloads for each event type, including the recipient email, message ID, timestamp, and event-specific data like which link was clicked or what bounce type occurred. The n8n Mailjet Trigger node receives these payloads and makes the data available to subsequent workflow nodes. If you use Mailjet for transactional or marketing email and want engagement data flowing into your CRM, sales alerts, or customer support tools, our sales automation team can build the workflows that turn email events into business actions.
    Mailjet Trigger consultants
  • Bitly

    Bitly

    Bitly is a link management platform that shortens URLs, generates QR codes, and tracks click-through data. It’s widely used by marketing teams and agencies to create branded short links for campaigns, social media posts, and email marketing, while getting analytics on who clicks what and when. On its own, Bitly is a useful tool. Connected to the rest of your marketing stack, it becomes much more powerful. Using n8n, we integrate Bitly with CRM systems, email platforms, and analytics dashboards so that link creation, tracking, and reporting all happen automatically rather than manually. Osher helps Australian businesses connect Bitly to their existing marketing and sales automation tools. If your team is manually creating short links, copying click data into spreadsheets, or losing track of which campaign links belong where, we can automate the entire process.
    Bitly consultants
  • Facebook Trigger

    Facebook Trigger

    The Facebook Trigger node in n8n monitors your Facebook Pages for specific events and starts a workflow when they occur. It uses Facebook’s Webhooks API to listen for new posts, comments, reactions, and other page interactions in real time. When someone comments on your page, leaves a review, or sends a message, the trigger fires and passes the event data into your n8n workflow for processing. This is useful for businesses that want to respond quickly to social media activity without someone constantly watching the Facebook notification stream. Common automations include logging all comments to a spreadsheet for review, sending Slack alerts when someone mentions a product issue, syncing lead data from Facebook forms to a CRM, or routing negative feedback to a customer service team for fast follow-up. Osher helps Australian businesses connect their Facebook Page activity to internal systems. If your marketing or support team needs faster response times on social media, or you want to capture engagement data automatically for reporting, our sales automation team can build workflows that turn Facebook interactions into actionable tasks across your business.
    Facebook Trigger consultants