Passcreator
Passcreator is a platform for creating and managing digital wallet passes — the kind that live in Apple Wallet and Google Wallet on your phone. Businesses use it to distribute loyalty cards, event tickets, boarding passes, membership cards, coupons, and other credentials directly to customers’ mobile wallets. No app download required — the pass just lives on the customer’s phone, ready to scan.
The appeal for businesses is straightforward: digital wallet passes have significantly higher engagement rates than traditional email or SMS marketing. A loyalty card in someone’s wallet gets seen every time they scroll past it, and you can push updates — new offers, point balances, event reminders — directly to the pass via push notifications. Passcreator handles the creation, distribution, and updating of these passes through its platform and API. Osher Digital’s business automation services can connect Passcreator to your CRM and marketing tools so passes are issued and updated automatically based on customer actions.
For retail, hospitality, events, and membership-based organisations, digital wallet passes replace printed cards and paper tickets with something customers actually carry. The analytics are better too — you can track when passes are installed, viewed, and used. When Passcreator is integrated into your broader marketing automation stack, pass issuance and updates become part of your customer journey rather than a standalone process. Osher Digital’s system integrations team connects Passcreator to your existing platforms.
If you’re still printing loyalty cards or emailing PDF tickets, Passcreator offers a modern alternative. Combined with robotic process automation, the entire lifecycle — from pass creation to redemption tracking — can run without manual effort.