Cloudinary
Cloudinary is a cloud-based media management platform that handles image and video upload, storage, transformation, optimisation, and delivery via CDN. It replaces the need to build and maintain your own image processing infrastructure by providing an API and URL-based transformation system that works with any web application.
The problem Cloudinary solves is straightforward: images and videos account for most of a web page’s file size, and poorly optimised media kills page load speed, user experience, and search rankings. Cloudinary automatically converts images to modern formats (WebP, AVIF), resizes them for different screen sizes, and serves them from edge servers close to your users. All of this happens through URL parameters or API calls, with no manual image editing required.
At Osher, we integrate Cloudinary into content management and e-commerce workflows where media handling is a bottleneck. Using n8n, we build automated pipelines that process uploaded images through Cloudinary’s transformation API, apply consistent branding (watermarks, crops, overlays), and distribute optimised assets to websites, apps, and marketing platforms. Our system integration team connects Cloudinary to CMS platforms, product databases, and DAM systems so media management runs without manual intervention.
Cloudinary suits any organisation with a media-heavy website or application that needs consistent, fast-loading images and videos without dedicating engineering time to image processing infrastructure.