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Real Estate & Property

Articles, blogs, guides and how-tos about business process automation.

  • Leadpops

    Leadpops

    Leadpops is a lead generation platform built specifically for mortgage, real estate, and insurance professionals. It provides landing pages, quizzes, and funnels that capture prospect information and qualify leads before they reach your sales team. The platform handles the front-end lead capture well, but the value of those leads drops sharply if they are not acted on quickly and routed to the right people. In competitive industries like mortgage lending and real estate, response time directly affects conversion rates. When a lead fills out a Leadpops form and then waits hours for a callback because someone has to manually check the dashboard, transfer the data, and assign a follow-up — that lead has likely already spoken to a competitor. Speed to contact is everything, and manual handoffs are the enemy. Our sales automation team at Osher builds integrations that push Leadpops submissions directly into your CRM, trigger instant notifications to the right agent, and kick off nurture sequences within seconds of a form being completed. We connect Leadpops with your dialler, email platform, and lead routing system so that every prospect is contacted fast and followed up consistently. Our robotic process automation specialists handle the repetitive data transfer tasks that slow down your pipeline. If your Leadpops leads are not converting as well as they should, the problem might not be the leads — it might be the gap between capture and contact. Our business automation team can close that gap for you.
    Leadpops consultants
  • Sierra Interactive

    Sierra Interactive

    Sierra Interactive is a real estate platform that combines IDX websites, CRM, and marketing automation into a single system for agents and brokerages. The core problem it solves is fragmentation — most real estate teams juggle separate tools for their website, lead capture, email follow-up, and transaction tracking. Sierra pulls all of that together so leads generated from property searches flow straight into automated nurture sequences. The IDX website component gives agents MLS-connected property search functionality, which drives organic traffic from buyers actively looking in specific areas. Leads captured through these searches land in Sierra’s built-in CRM, where agents can set up drip campaigns, text message follow-ups, and task reminders. The platform also includes a dialler for outbound prospecting. For brokerages looking to scale, Sierra Interactive becomes more valuable when connected to the rest of your technology stack. Through system integrations, you can sync lead data with accounting platforms, push new listings to social media automatically, or trigger workflows in project management tools when a deal reaches a certain stage. Osher’s sales automation consulting helps real estate businesses build these connections. If you are a real estate team struggling with lead follow-up speed or losing track of prospects across disconnected tools, Sierra Interactive provides the consolidated platform. Combined with AI agent development for tasks like automated lead qualification, it can significantly reduce the manual work that slows agents down.
    Sierra Interactive consultants
  • Mews

    Mews

    Mews is a cloud-based property management system designed for hotels, hostels, and serviced accommodation providers who want to modernise beyond legacy PMS platforms. It handles reservations, check-in and check-out, housekeeping, billing, and guest communication through a single browser-based interface staff can access from anywhere. The headache Mews addresses is fragmentation. Traditional hotel management involves separate systems for bookings, front desk, channel management, payments, and reporting — none talking to each other well. Staff enter the same data multiple times, overbookings slip through, and guest requests get lost between shifts. Mews consolidates these functions and keeps everything synchronised. Where Mews stands out is its open API and integration marketplace. Revenue management systems, channel managers, POS systems, door lock providers, and accounting platforms all connect to Mews, creating a connected ecosystem where data flows without manual intervention. This is valuable for property groups managing multiple locations centrally. Osher Digital works with Australian hospitality businesses to extend Mews through custom system integrations and business automation workflows. We connect Mews to accounting software, build automated guest communication sequences, and create operational dashboards for real-time visibility. Our AI consulting team can also advise on intelligent chatbots for guest experiences.
    Mews consultants
  • Snapdocs

    Snapdocs

    Snapdocs is a digital closing platform designed for the mortgage and real estate industry. It automates the document preparation, signing, and notarisation steps of property transactions, replacing the manual paper-heavy processes that typically slow down settlements. For lenders, title companies, and settlement agents, Snapdocs addresses a specific pain point: the coordination of closing documents between multiple parties. Rather than emailing PDFs back and forth and tracking signatures manually, Snapdocs provides a centralised platform where documents are prepared, reviewed, signed, and stored in one place. This reduces errors, speeds up closing times, and gives all parties real-time visibility into document status. At Osher, we help property and finance businesses integrate Snapdocs into their broader operational workflows. This includes connecting closing data with your CRM, syncing settlement records to accounting systems, and building automated notification workflows that keep all parties informed throughout the closing process. Our robotic process automation services are particularly relevant for the document-heavy processes in real estate. See our property inspection automation case study for how we approach real estate industry workflows. Snapdocs supports e-signatures, remote online notarisation (RON), hybrid closings, and automated document package preparation. For Australian businesses in property and finance looking to reduce settlement processing times, it offers a purpose-built platform for an industry that still relies heavily on manual document handling.
    Snapdocs consultants
  • IdealSpot

    IdealSpot

    IdealSpot is a location intelligence and market analytics platform that uses geospatial data, consumer spending patterns, demographic analysis and foot traffic modelling to help businesses make data-driven decisions about where to open locations, how to optimise existing sites and where market opportunities exist. For Australian businesses in retail, hospitality, real estate and franchise operations, IdealSpot provides the analytical foundation for location strategy decisions that traditionally relied on gut feel, broker recommendations or limited market research. The platform aggregates data from multiple sources — consumer transaction records, census demographics, points of interest, traffic patterns and business density mapping — and presents it through analytical dashboards that visualise market potential at specific geographic locations. For organisations evaluating expansion into new Australian suburbs, assessing existing site performance or optimising territory boundaries, this consolidated data view replaces the fragmented research process of pulling information from separate sources and trying to synthesise conclusions manually. Where IdealSpot delivers significant value for data-driven organisations is through its API, which enables programmatic access to location intelligence data. This means market analytics can be integrated into automated data processing workflows, CRM systems, real estate evaluation platforms and internal reporting dashboards. Our consulting team helps businesses build automated location analysis pipelines that evaluate potential sites against custom scoring criteria, accelerating expansion decisions from weeks of research to hours of validated analysis. The platform also supports competitive landscape mapping, trade area analysis and cannibalisation modelling — essential capabilities for franchise operators and multi-site businesses that need to understand how new locations will impact existing stores and where genuine whitespace opportunities exist in the market.
    IdealSpot consultants
  • KEYZY

    KEYZY

    KEYZY is an Australian rent-to-own property platform that offers an alternative path to home ownership for people who cannot secure a traditional mortgage. Tenants rent a property with the option to purchase it at a pre-agreed price within a set timeframe, building towards ownership while living in the home. The problem KEYZY addresses is the gap between renting and buying. Many Australians can afford mortgage repayments but cannot save a deposit large enough to satisfy bank lending requirements. KEYZY structures a rent-to-own arrangement where a portion of rent payments contributes towards the future purchase, giving tenants time to build equity and improve their borrowing position. At Osher, we work with property and finance businesses to automate the complex workflows behind platforms like KEYZY. Rent-to-own arrangements involve property valuations, tenant assessments, payment tracking, legal document generation, and compliance monitoring, all of which can be streamlined through our business automation and automated data processing services. For example, we have built automated document generation systems for property businesses. See our property inspection company case study for a real-world example. KEYZY is relevant to real estate agencies, property investment firms, and financial services companies exploring alternative home ownership models in the Australian market.
    KEYZY consultants