Book a call Get in touch

Marketing & Advertising

Articles, blogs, guides and how-tos about business process automation.

  • Platform.ly

    Platform.ly

    Platform.ly is a marketing automation and CRM platform designed for small to mid-sized businesses that want lead tracking, email marketing, CRM, and business intelligence in a single tool. Rather than stitching together separate tools for each function, Platform.ly gives marketing and sales teams a unified view from first website visit through to purchase and beyond. What makes Platform.ly particularly useful is its link tracking and attribution capabilities. The platform maps out which marketing channels, campaigns, and content pieces drive each lead and sale, giving you clear visibility into where your budget is producing results. For businesses running multiple campaigns across email, social, and paid channels, this attribution data can reshape how you allocate spend. Connecting Platform.ly to your wider business stack through system integrations means CRM data can flow into your accounting software, lead scores can trigger outreach sequences, and campaign performance can feed into centralised dashboards. Osher Digital’s sales automation services can design workflows that nurture leads based on behaviour — sending targeted content to prospects who visit specific pages or reach engagement thresholds. If your marketing team lacks visibility into which campaigns drive revenue, or if leads fall through the cracks between marketing and sales, Platform.ly addresses both. Our business automation team can configure it to match your sales process and build attribution models that connect marketing activity to outcomes.
    Platform.ly consultants
  • Omniconvert

    Omniconvert

    Omniconvert is a conversion rate optimisation platform that helps ecommerce and SaaS businesses run A/B tests, deploy personalised website experiences, and build customer surveys — all without heavy developer involvement. If your website traffic is decent but conversions are flat, Omniconvert gives you the testing framework to figure out what is actually stopping visitors from buying or signing up. The platform breaks into three core modules: an A/B testing engine for landing pages and product pages, a segmentation tool that tailors content based on visitor behaviour or traffic source, and an NPS survey builder for capturing qualitative feedback. These work together so you can form a hypothesis, test it, and validate it with customer sentiment data. For businesses running automated data processing pipelines, Omniconvert’s experiment data can be fed into reporting dashboards or data warehouses through API connections. Osher’s system integrations team regularly connects testing platforms like this to broader analytics stacks so that experiment results flow into the same place as your ad spend, CRM, and revenue data. Omniconvert is particularly useful for mid-market ecommerce brands that have outgrown basic tools like Google Optimize (now sunset) but do not need the cost or complexity of Optimizely. Paired with business automation workflows, you can trigger post-purchase sequences or segment-specific offers based on test-winning variations automatically.
    Omniconvert consultants
  • Sierra Interactive

    Sierra Interactive

    Sierra Interactive is a real estate platform that combines IDX websites, CRM, and marketing automation into a single system for agents and brokerages. The core problem it solves is fragmentation — most real estate teams juggle separate tools for their website, lead capture, email follow-up, and transaction tracking. Sierra pulls all of that together so leads generated from property searches flow straight into automated nurture sequences. The IDX website component gives agents MLS-connected property search functionality, which drives organic traffic from buyers actively looking in specific areas. Leads captured through these searches land in Sierra’s built-in CRM, where agents can set up drip campaigns, text message follow-ups, and task reminders. The platform also includes a dialler for outbound prospecting. For brokerages looking to scale, Sierra Interactive becomes more valuable when connected to the rest of your technology stack. Through system integrations, you can sync lead data with accounting platforms, push new listings to social media automatically, or trigger workflows in project management tools when a deal reaches a certain stage. Osher’s sales automation consulting helps real estate businesses build these connections. If you are a real estate team struggling with lead follow-up speed or losing track of prospects across disconnected tools, Sierra Interactive provides the consolidated platform. Combined with AI agent development for tasks like automated lead qualification, it can significantly reduce the manual work that slows agents down.
    Sierra Interactive consultants
  • BrandMentions

    BrandMentions

    BrandMentions is a media monitoring tool that tracks mentions of your brand, competitors, or any keyword across the web, social media, news outlets, blogs, forums, and review sites. For businesses that need to know what is being said about them online but cannot afford to manually check dozens of platforms daily, BrandMentions automates that surveillance and delivers alerts when new mentions appear. Beyond simple mention counting, BrandMentions provides sentiment analysis, reach estimation, and competitive benchmarking. You can track how share of voice shifts over time, identify which channels drive the most brand conversation, and spot emerging issues before they escalate. This is particularly valuable for marketing teams, PR agencies, and brand managers who need to respond quickly to both opportunities and reputational risks. Feeding BrandMentions data into your marketing and analytics stack through system integrations means mention alerts can trigger automated responses — routing negative reviews to your support team, flagging influencer mentions for outreach, or logging media coverage in your CRM. Osher Digital’s business automation services can build these workflows so your team acts on brand intelligence without constantly monitoring dashboards. If your marketing team is spending hours manually tracking brand mentions across platforms, or worse, finding out about negative coverage days after it appears, BrandMentions solves that visibility gap. Our AI consulting team can help you design a monitoring strategy and wire the data into automated response workflows.
    BrandMentions consultants
  • Textgain

    Textgain

    Textgain is a natural language processing API that analyses text for sentiment, emotion, topics, and language detection. For businesses dealing with large volumes of unstructured text — customer reviews, social media mentions, survey responses, support tickets — Textgain extracts structured insights from content that would take humans weeks to categorise manually. Most organisations sit on enormous amounts of text data they never properly analyse. Customer feedback piles up in survey tools, social media comments go unmonitored, and support ticket themes only become apparent after they have already caused damage. Textgain processes this text programmatically and returns actionable classifications in real time. The API covers multiple analysis dimensions: sentiment detection identifies positive, negative, or neutral text; emotion analysis detects anger, joy, fear, or surprise; topic extraction identifies subjects being discussed; and language detection handles multilingual content automatically. This breadth makes Textgain useful across marketing, customer experience, and product teams. Osher Digital helps Australian businesses integrate Textgain into automated data processing pipelines that turn raw text into business intelligence. Our AI agent development team builds workflows where feedback is automatically classified and escalated based on analysis. With system integrations, these pipelines feed sentiment scores into CRMs and flag negative reviews for immediate response.
    Textgain consultants
  • Woodpecker.co

    Woodpecker.co

    Woodpecker.co is a cold email and follow-up automation platform built for B2B sales teams who need to run personalised outreach at scale without burning through their sender reputation. Rather than blasting generic templates to enormous lists, Woodpecker lets teams create human-sounding email sequences that adapt based on recipient behaviour — opens, clicks, and replies all trigger different follow-up paths. For sales teams struggling with inconsistent outreach or reps spending hours on manual follow-ups, Woodpecker removes the repetitive work while keeping the personal touch that actually gets responses. The platform handles deliverability monitoring, domain warm-up, and bounce detection automatically, which means fewer emails landing in spam folders and more conversations started. When connected to your CRM and other sales tools through system integrations, Woodpecker becomes part of a broader revenue engine. Prospect data flows in, sequences run automatically, and replies get routed to the right rep. Organisations looking to build more sophisticated sales automation workflows can pair Woodpecker with n8n or similar orchestration tools to trigger campaigns based on lead scoring, website visits, or CRM stage changes. Osher Digital helps Australian businesses connect Woodpecker into their existing sales stack, building automations that go well beyond basic email sequences. Our business automation team can design workflows that sync Woodpecker with your CRM, enrich prospect data before outreach begins, and route warm replies directly into your pipeline.
    Woodpecker.co consultants
  • TextMagic

    TextMagic

    TextMagic is a business SMS platform that lets organisations send text messages, receive replies, and manage conversations with customers at scale. For teams still relying on phone calls or email for time-sensitive communications — appointment reminders, delivery notifications, or payment alerts — SMS consistently delivers higher open rates and faster response times. The platform supports two-way messaging, bulk campaigns, and SMS automation through its API. This makes it a solid fit for organisations that need to send personalised messages triggered by events in other systems. Osher Digital’s sales automation team frequently integrates SMS platforms like TextMagic into lead nurturing workflows, sending targeted messages based on where a prospect sits in the sales pipeline. Beyond sales, TextMagic is used for operational communications — shift reminders for staff, service updates for clients, and verification codes for secure logins. When connected to workflow automation tools like n8n, these messages can be triggered automatically without anyone drafting or sending them manually. Our business automation specialists build these integrations so your communications run on autopilot. If your organisation needs to add SMS as a communication channel but lacks the development resources to build it from scratch, TextMagic’s API makes it accessible. Osher Digital’s n8n consultants can connect TextMagic to your CRM, booking system, or any other platform that generates the events you want to respond to via text.
    TextMagic consultants
  • Mastodon

    Mastodon

    Mastodon is a decentralised social media platform built on the ActivityPub protocol. Unlike centralised platforms where a single company controls the feed algorithm and data, Mastodon consists of thousands of independently operated servers (called instances) that communicate with each other. For organisations exploring social media beyond traditional channels, Mastodon offers a growing, technically engaged audience — particularly in tech, open source, and privacy-conscious communities. From a business automation perspective, Mastodon’s open API makes it straightforward to automate posting, monitor mentions, and track engagement programmatically. Organisations can schedule content, cross-post from other channels, or trigger alerts when specific topics trend. Osher Digital’s business automation team helps organisations integrate social platforms like Mastodon into their broader content distribution workflows. Where Mastodon gets interesting for brand monitoring is its federated structure. Conversations happen across many instances, so tracking mentions requires querying multiple sources. Automation workflows built in n8n can poll the Mastodon API, aggregate mentions, and feed them into a central dashboard or CRM. Our n8n consultants build these monitoring pipelines for organisations that need to stay across conversations happening in decentralised spaces. If your organisation wants to expand its social presence or automate content distribution across multiple platforms including Mastodon, Osher Digital’s AI agency team can design a workflow that handles scheduling, cross-posting, and engagement tracking without adding manual overhead.
    Mastodon consultants
  • SimpleTexting

    SimpleTexting

    SimpleTexting is a business SMS and MMS messaging platform that enables organisations to send text campaigns, automate replies, and manage two-way conversations with customers and prospects. For businesses where email open rates are declining or where time-sensitive messages need immediate attention, SMS provides a direct channel with consistently high read rates. SimpleTexting supports keyword-based opt-ins, drip campaigns, scheduled messages, and contact segmentation. This makes it practical for use cases ranging from promotional campaigns and flash sales to appointment reminders and customer service updates. Osher Digital’s sales automation services frequently incorporate SMS messaging into multi-channel outreach workflows, ensuring prospects receive the right message through the right channel at the right time. The platform also provides an API for programmatic access, which opens up possibilities for event-driven messaging. When a customer places an order, misses a payment, or books an appointment in your CRM, an automated workflow can fire off a personalised text via SimpleTexting without any manual involvement. Our n8n consultants specialise in wiring up these kinds of trigger-based messaging automations. If your organisation wants to add SMS to its communication mix — whether for marketing, operations, or customer support — SimpleTexting provides the platform and Osher Digital’s business automation team can handle the integration with your existing systems.
    SimpleTexting consultants
  • Patreon

    Patreon

    Patreon is a membership platform that allows creators, publishers, and organisations to offer subscription-based access to exclusive content. Supporters (called patrons) pay a recurring monthly amount in exchange for perks like early access, bonus content, community forums, or behind-the-scenes updates. For content creators and digital businesses, Patreon provides a predictable recurring revenue stream that does not depend on ad spend or algorithm changes. Managing a growing Patreon community involves repetitive operational tasks — welcoming new members, delivering content to the right tiers, tracking payment status, and removing access for cancelled subscriptions. When these tasks are done manually, they eat into the time creators should be spending on content. Osher Digital’s business automation services help creators and digital businesses automate their membership operations so the administrative side runs itself. Patreon’s API provides access to membership data, pledge information, campaign details, and webhook events for real-time notifications. This makes it possible to build workflows that react to new pledges, cancellations, or tier changes automatically. Our n8n consultants connect Patreon to email platforms, Discord servers, content management systems, and CRMs to create seamless member lifecycle automation. Whether you are running a creative business, a media organisation, or a software project funded by supporters, keeping your Patreon operations running smoothly is essential. Osher Digital’s sales automation team can build the workflows that handle onboarding, content delivery, and churn management without manual effort.
    Patreon consultants
  • Rewardful

    Rewardful

    Rewardful is an affiliate and referral tracking platform built for SaaS companies using Stripe for payments. It allows businesses to create affiliate programmes where partners earn commissions for referring paying customers. Rewardful handles link tracking, conversion attribution, commission calculation, and payout management — all connected directly to your Stripe account so commissions are calculated from real payment data. For SaaS businesses looking to grow through partner channels, tracking who referred whom, calculating commissions on recurring subscriptions (including upgrades and cancellations), and managing payouts across affiliates quickly becomes unmanageable. Rewardful automates this through its Stripe integration, handling the complexity of recurring revenue attribution that generic affiliate platforms struggle with. Connecting Rewardful to your marketing and sales stack through system integrations makes the programme more effective. New affiliate signups can trigger onboarding sequences, high performers can be flagged for relationship building, and commission data can feed into financial reporting. Pairing Rewardful with sales automation helps nurture affiliate relationships at scale — sending performance updates and commission summaries without manual effort. Rewardful supports custom commission structures including tiered rates, lifetime commissions, and one-time bounties. For businesses working with an AI agency to optimise growth channels, Rewardful data provides clear attribution for affiliate-driven revenue, making it straightforward to calculate ROI and adjust commission rates.
    Rewardful consultants
  • Accuranker

    Accuranker

    AccuRanker is a keyword rank tracking tool built for SEO professionals, agencies, and marketing teams who need precise search engine ranking data. It tracks keyword positions across Google, Bing, YouTube, and local search results — providing on-demand ranking updates rather than once-daily snapshots. For businesses that depend on organic search traffic, accurate rank tracking is fundamental to understanding what is working and where opportunities exist. What sets AccuRanker apart from basic rank checkers is its speed and data granularity. You can refresh rankings on demand, segment keywords by tags or landing pages, and track performance at the local, national, and device level. Share of voice metrics show how your visibility compares to competitors across your entire keyword set. This depth of data supports decisions about content investment, technical SEO priorities, and competitive positioning. For agencies and in-house teams managing large keyword portfolios, integrating AccuRanker data into broader reporting through system integrations saves significant time. Ranking data can flow automatically into dashboards and client reports — eliminating manual spreadsheet work. Combined with automated data processing, rank changes can trigger alerts, update performance dashboards, and feed into attribution models. AccuRanker also tracks SERP features, showing when your pages appear in featured snippets, knowledge panels, and image packs. This helps SEO teams identify opportunities to capture additional SERP real estate and adjust content strategies accordingly.
    Accuranker consultants
  • Gupshup

    Gupshup

    Gupshup is a conversational messaging platform that enables businesses to build and deploy chatbots, automated messaging workflows, and two-way communication across channels like WhatsApp, SMS, Telegram, Instagram, and more. It provides APIs for programmatic messaging, bot-building tools, and pre-built templates for common use cases — from customer support and appointment booking to order tracking and lead qualification. For businesses that interact with customers primarily through messaging apps, Gupshup solves the problem of managing conversations at scale. Instead of hiring additional support staff as volume grows, organisations can deploy chatbots that handle routine enquiries, collect information, and route complex issues to human agents. When integrated with your CRM through system integrations, every conversation is logged and customer records stay current. Gupshup’s API-first approach makes it well-suited for custom implementations. Businesses working with an AI agent development team can build conversational agents that go beyond scripted responses — understanding customer intent, accessing backend data, and completing transactions within the chat. This sits at the intersection of custom AI development and messaging infrastructure. The platform supports rich messaging features including buttons, carousels, images, and location sharing. These interactive elements help customers complete tasks — booking appointments, browsing products, or submitting forms — without leaving their preferred messaging app.
    Gupshup consultants
  • quentn

    quentn

    Quentn is a marketing automation and CRM platform built for businesses that want to move beyond basic email blasts into behaviour-driven campaigns. It combines contact management, visual campaign builders, and tagging logic so you can send the right message to the right person based on what they actually do — not just what list they’re on. For Australian businesses running lead nurturing, onboarding sequences, or re-engagement campaigns, Quentn provides a visual workflow editor where you map out the entire customer journey. Contacts move through sequences based on triggers like email opens, link clicks, form submissions, or custom events pushed from your website or app. The result is marketing that responds to behaviour in real time rather than following a rigid calendar. Where Quentn gets interesting for growing businesses is its integration potential. Connected to a system integration layer like n8n, Quentn becomes part of a larger automation ecosystem — syncing contacts with your CRM, triggering workflows from e-commerce events, or feeding lead scoring data into your sales automation pipeline. That’s where the real leverage sits: not just sending emails, but orchestrating the full lead-to-customer journey across multiple tools. If your current email marketing feels disconnected from the rest of your business systems, Quentn is worth evaluating. It’s particularly strong for service-based businesses and agencies that need segmentation depth without enterprise-level complexity or pricing.
    quentn consultants
  • LaGrowthMachine

    LaGrowthMachine

    LaGrowthMachine is a multi-channel sales outreach platform that automates prospecting across LinkedIn, email, and Twitter from a single interface. Instead of manually sending connection requests, follow-up emails, and social messages one at a time, you build sequenced campaigns that run across channels simultaneously — reaching prospects wherever they’re most responsive. For Australian B2B sales teams and agencies, the value proposition is straightforward: more conversations with less manual effort. LaGrowthMachine lets you import leads from LinkedIn or CSV files, enrich contact data automatically, and launch personalised outreach sequences that adapt based on how each prospect responds. If someone accepts your LinkedIn connection but ignores your email, the platform adjusts the follow-up path accordingly. The platform really delivers when it’s connected to the rest of your sales automation stack. Integrated with your CRM through a tool like n8n, LaGrowthMachine can sync prospect engagement data in real time — updating deal stages, triggering internal notifications when a prospect replies, or passing qualified leads directly to your sales team’s pipeline. That closed loop between outreach and CRM is where most teams see the biggest efficiency gains. If your sales development process involves manual LinkedIn outreach, scattered email follow-ups, and a spreadsheet tracking who said what, LaGrowthMachine consolidates that into a structured, repeatable system. Combined with AI-powered lead qualification, it becomes a genuine pipeline engine rather than just another outreach tool.
    LaGrowthMachine consultants
  • ClickSend SMS

    ClickSend SMS

    ClickSend is a cloud communications platform that lets businesses send SMS, MMS, email, voice messages, and letters through a single API. For most businesses, the SMS capability is the primary draw — it provides a reliable, scalable way to send transactional messages, appointment reminders, marketing campaigns, and two-factor authentication codes programmatically. What makes ClickSend practical for Australian businesses specifically is its local infrastructure. Messages are routed through Australian carriers with high deliverability, and the platform supports Australian number formats, sender ID customisation, and compliance with local messaging regulations. You are not dealing with US-centric defaults that need workarounds. The API-first approach means ClickSend slots into automated workflows cleanly. A customer places an order and receives a shipping confirmation SMS. An appointment is booked and a reminder goes out 24 hours before. A support ticket is resolved and a satisfaction survey is sent. These are the kinds of workflows we build at Osher using n8n and business automation — connecting ClickSend to your CRM, booking system, or e-commerce platform so customer communications happen automatically at the right moment.
    ClickSend SMS consultants
  • Mailify

    Mailify

    Mailify is an email and SMS marketing platform that gives businesses the tools to create, send, and track campaigns across both channels from a single interface. It covers the core email marketing workflow — drag-and-drop email builder, contact list management, segmentation, A/B testing, and delivery analytics — while also supporting SMS campaigns for businesses that want to coordinate messaging across channels. The platform includes marketing automation features that go beyond one-off campaigns. You can build triggered email sequences based on subscriber behaviour — welcome series, abandoned cart reminders, re-engagement campaigns — that run continuously without manual management. Combined with predictive sending, which optimises delivery timing for each recipient, Mailify aims to improve open rates and engagement without your team guessing at the best send time. For businesses already using a CRM or e-commerce platform, connecting Mailify to those systems is where the real leverage appears. Customer segments from your CRM drive targeted campaigns. Purchase history from your store triggers personalised product recommendations. At Osher, we connect marketing platforms like Mailify to broader business automation workflows using n8n and custom integrations, so your marketing operates on real customer data and runs with minimal manual oversight.
    Mailify consultants
  • Supportivekoala

    Supportivekoala

    Supportivekoala is an image generation API that creates personalised images from templates at scale. Instead of designing individual social media graphics, certificates, promotional banners, or personalised cards manually, you define a template once and the API populates it with dynamic data — names, dates, scores, custom text — automatically. The use case is straightforward but powerful for teams that produce repetitive visual content. Think course completion certificates for an LMS, personalised social proof images for marketing campaigns, or branded quote graphics for social media. Doing this manually for dozens or hundreds of recipients is tedious. Supportivekoala turns it into an API call. The API integrates cleanly with automation platforms, which means image generation can be triggered by events in your existing systems. A student completes a course, and their certificate is generated and emailed automatically. A new testimonial comes in, and a branded quote graphic is created for social sharing. At Osher, we build these kinds of automated content pipelines using n8n and business automation workflows, connecting image generation to the systems that need it without manual design work.
    Supportivekoala consultants
  • Short.io

    Short.io

    Short.io is a link management platform that lets businesses create, track, and manage branded short URLs at scale. If your team is sharing links across email campaigns, SMS, social media, or offline materials, Short.io gives you control over how those links look, where they point, and how they perform. The real value sits in the analytics and automation side. Every shortened link generates click data — location, device, referrer, timestamp — which feeds directly into campaign measurement. For marketing teams running multi-channel campaigns, that granularity matters. You stop guessing which channel drove the traffic and start seeing it in the data. Short.io also supports custom branded domains, link expiration, A/B testing for destinations, and a full API for programmatic link creation. That API is where it becomes particularly useful for businesses generating links in bulk — think e-commerce order confirmations, event invitations, or partner referral programs. At Osher, we connect tools like Short.io into broader sales and business automation workflows so link creation and tracking happen without manual effort.
    Short.io consultants
  • Writesonic

    Writesonic

    Writesonic is an AI writing platform that generates marketing copy, blog posts, product descriptions, ad copy, and other content types using large language models. It offers templates for specific content formats — landing pages, social media posts, email subject lines, SEO articles — along with a long-form editor for producing complete articles with AI assistance. For marketing teams and content operations, Writesonic speeds up the first-draft stage of content production. Rather than staring at a blank page, you get a starting point that captures the key messages, which your team then refines and fact-checks. The tool also supports multiple languages and tones, making it useful for businesses that produce content across different markets or audiences. Where Writesonic fits into a broader business workflow depends on how you use it. As a standalone tool, it is a content accelerator. Integrated into your content pipeline — connected to your CMS, project management tool, and review workflow — it becomes part of an automated content production system. Using n8n, we can build workflows where content briefs trigger AI draft generation, route drafts to editors for review, and publish approved content to your website or social channels. Our AI agent development services cover this kind of content workflow automation. If your team is producing content at scale and the bottleneck is draft creation, get in touch. We can help you build a content pipeline that uses AI tools like Writesonic effectively without sacrificing quality or brand voice.
    Writesonic consultants
  • Instabot

    Instabot

    Instabot is a conversational marketing platform that deploys AI-powered chatbots across websites, landing pages, and messaging channels. It helps marketing and sales teams qualify leads, answer common questions, and guide visitors toward conversion — all without requiring a human to be on the other end of every chat interaction. The core problem Instabot addresses is the gap between website traffic and actual enquiries. Most businesses spend heavily on driving visitors to their site but lose the majority of them because there is no immediate, personalised engagement. Instabot fills that gap by starting conversations based on visitor behaviour, page context, or campaign source, turning passive browsers into active leads. Instabot becomes significantly more useful when integrated with your CRM, email marketing platform, and analytics stack. When a visitor qualifies through the chatbot, their details can flow directly into HubSpot, Salesforce, or your preferred CRM — no manual entry, no lost leads. Pairing Instabot with automated data processing and sales automation workflows means your team spends time on high-value conversations rather than chasing cold form submissions. If your website is generating traffic but not enough qualified enquiries, Instabot combined with the right automation can close that gap. Speak with our team about building a conversational lead capture workflow that fits your marketing stack.
    Instabot consultants
  • WebinarJam

    WebinarJam

    WebinarJam is a webinar hosting platform built for marketing-focused live events. It handles registration pages, email reminders, live broadcasting, audience interaction (polls, Q&A, chat), replay hosting, and attendee analytics. The platform is designed around conversion — selling during webinars, capturing leads, and driving attendees toward a specific action. For businesses running regular webinars as part of their sales or education strategy, WebinarJam covers the broadcasting side well. The gap usually appears in what happens before and after the webinar. Registration data needs to flow into your CRM. Attendee behaviour — who showed up, who watched the replay, who clicked the offer — needs to trigger follow-up sequences in your email marketing tool. Sales team members need to be notified about hot leads in real time. That is where business automation comes in. We connect WebinarJam to the rest of your tech stack so the handoffs between marketing, sales, and follow-up happen automatically. A typical setup might sync registrants to HubSpot, trigger different email sequences based on attendance status, and push qualified leads to your sales team’s pipeline — all running through n8n workflows without manual data wrangling. If you are running webinars but spending too much time on the admin around them, book a call and we can map out what an automated webinar workflow would look like for your business.
    WebinarJam consultants
  • Active Trail

    Active Trail

    ActiveTrail is a marketing automation platform that combines email marketing, SMS campaigns, landing pages, and automation workflows in a single tool. It is positioned for mid-market businesses that need more than basic email blasting but do not want the complexity and cost of enterprise platforms like Marketo or Pardot. The platform covers the essentials well — drag-and-drop email builder, dynamic content personalisation, behavioural triggers, landing page creation, and detailed campaign analytics. The automation builder lets you create multi-step journeys that respond to subscriber actions, time delays, and conditional logic. For businesses that run regular campaigns across email and SMS, having both channels in one tool simplifies the workflow. The challenge, as with most marketing tools, is connecting ActiveTrail to the rest of your business. Your CRM data needs to inform your segments. Purchase data from your e-commerce platform needs to trigger campaigns. Lead scores need to flow to your sales team. Without these connections, your marketing automation operates in a silo — and siloed marketing tools are expensive underperformers. Our sales automation and system integration services are designed to solve exactly this problem. If your marketing automation is not pulling its weight because the data connections are missing, talk to us. We build the integrations that turn standalone tools into connected systems.
    Active Trail consultants
  • Miestro

    Miestro

    Miestro is an all-in-one platform for creating, hosting, and selling online courses and membership sites. It handles the full stack of running a digital education business: course content hosting, student management, payment processing, landing pages, and email marketing. For coaches, consultants, and training providers who want to monetise their expertise online, Miestro consolidates what would otherwise require stitching together five or six separate tools. The platform supports drip content delivery, quizzes, certificates, community features, and tiered membership levels. This means you can build structured learning experiences that release modules on a schedule, track student progress, and gate content behind different subscription tiers. For businesses selling professional development or compliance training, these features matter because they directly affect course completion rates and student outcomes. Where automation adds real value to Miestro is in the student lifecycle management. Enrolment triggers, progress-based emails, abandoned cart recovery, and post-completion upsell sequences can all be automated through workflow automation tools that connect to Miestro’s API. Instead of manually checking who has fallen behind in a course or who finished and might want the next level, automation handles the monitoring and outreach so your team can focus on content creation. We have seen training businesses significantly improve their completion rates and revenue per student by automating the engagement touchpoints that keep learners moving forward. If you are running an online course business and spending too much time on student admin rather than content development, connecting Miestro to your sales and data processing workflows removes the manual overhead that limits your ability to scale.
    Miestro consultants
  • Smaily

    Smaily

    Smaily is an email marketing and automation platform built for businesses that need reliable campaign delivery without the bloat of enterprise tools. It handles subscriber management, responsive email design, automated drip sequences, and A/B testing through a clean drag-and-drop interface. Smaily also supports SMS marketing and connects to popular e-commerce and CRM platforms out of the box. Where Smaily gets interesting for Australian businesses is its automation engine. Rather than manually segmenting lists and scheduling sends, you can build trigger-based workflows that respond to customer behaviour — abandoned carts, purchase follow-ups, re-engagement sequences — all running in the background. Combined with its analytics dashboard, you get a clear picture of what is working and what needs adjustment. The challenge most organisations face is not setting up Smaily itself, but connecting it properly to the rest of their tech stack. When your CRM, e-commerce platform, and email marketing tool are not sharing data cleanly, you end up with duplicate contacts, missed triggers, and inconsistent messaging. That is where system integration work makes the difference — building the data pipelines that keep everything in sync. At Osher, we have helped businesses across Australia connect their marketing automation tools into unified workflows using n8n and custom API integrations. If your email marketing feels disconnected from the rest of your operations, it is worth looking at how the pieces fit together. Get in touch to discuss your setup.
    Smaily consultants
  • Giphy

    Giphy

    Giphy is the largest library of animated GIFs and stickers on the internet, and more importantly for business use, it provides a well-documented API that lets you search, retrieve, and embed GIFs programmatically. While Giphy might seem like a consumer entertainment product, its API is widely used in marketing automation, customer engagement platforms, and internal communication tools where visual content needs to be served dynamically. The practical business application of Giphy comes down to content enrichment at scale. If you are running automated email campaigns, chatbot interactions, or social media workflows, the Giphy API lets you pull relevant visual content based on keywords and embed it directly into your outputs. This is particularly useful for sales automation and marketing teams that need to produce engaging content without manually sourcing images for every touchpoint. Giphy also offers branded content tools and analytics for businesses that create their own GIFs. If your marketing team produces branded animations, Giphy provides distribution and tracking that tells you how many times your content has been viewed and shared across platforms. Connecting these analytics to your broader marketing reporting through data processing workflows gives you visibility into a content channel most businesses overlook. For teams building chatbots, internal Slack bots, or customer-facing messaging experiences, the Giphy API adds personality to automated interactions. We have seen businesses use it in AI agent builds where a well-placed GIF makes the difference between a bot response that feels robotic and one that feels human. The API is straightforward to integrate through n8n or any HTTP-capable automation tool, making it a low-effort addition to existing workflows.
    Giphy consultants
  • CleverReach

    CleverReach

    CleverReach is a German-built email marketing platform used by businesses across Europe and Australia for newsletters, automated email sequences, and subscriber management. It’s particularly popular with organisations that need GDPR-compliant email infrastructure out of the box — something that matters increasingly for Australian businesses dealing with international customers. Where CleverReach fits into a broader automation strategy is as the delivery layer for email communications triggered by events elsewhere in your tech stack. Rather than manually building campaigns in CleverReach’s interface, you can connect it to your CRM, e-commerce platform, or booking system so that emails fire automatically based on customer behaviour. Our business automation team regularly connects email platforms like CleverReach into larger workflow systems using n8n. The practical benefit is consistency and speed. When a lead fills out a form, purchases a product, or hits a specific milestone in your sales pipeline, CleverReach can send the right email within seconds — without anyone on your team touching a button. Combined with AI-powered personalisation, these automated sequences can adapt content based on recipient behaviour and preferences. For Australian businesses already using CleverReach or evaluating it against alternatives like Mailchimp or ActiveCampaign, the key question isn’t which platform is best in isolation — it’s how well it integrates with everything else you use. That’s where our integration expertise makes the difference.
    CleverReach consultants
  • Benchmark Email

    Benchmark Email

    Benchmark Email is an email marketing platform built for small-to-medium businesses that need professional email campaigns without a steep learning curve. It offers drag-and-drop email builders, list management, A/B testing, and automation features that handle the core email marketing requirements most businesses need. The real power of Benchmark Email emerges when it’s wired into your broader business systems. On its own, it’s a capable email tool. Connected to your CRM, e-commerce platform, or lead generation forms through n8n, it becomes an automated communication engine that responds to customer behaviour in real time. Our sales automation team regularly builds these kinds of event-driven email workflows for Australian businesses. Consider the difference: manually exporting a CSV from your CRM, importing it into Benchmark Email, and scheduling a campaign versus having n8n automatically segment contacts based on their latest interaction and trigger the appropriate email sequence within minutes. The second approach runs itself, scales without additional effort, and catches opportunities that manual processes miss entirely. For businesses evaluating email platforms, the integration capability is often more important than the feature list. Benchmark Email has a solid API that works well with workflow automation tools, which means it can slot into a connected tech stack without becoming another data silo. Our integration team can assess how Benchmark Email fits with your existing tools and build the connections that make it genuinely useful.
    Benchmark Email consultants
  • TinyURL

    TinyURL

    TinyURL is one of the original URL shortening services, turning long web addresses into compact links that are easier to share, track, and manage. While URL shortening might seem simple on the surface, it plays a surprisingly important role in marketing analytics, campaign tracking, and automated communication workflows. For businesses running multi-channel marketing campaigns, TinyURL’s API enables automated link generation with built-in tracking. Rather than manually creating short links for each campaign, email, or SMS message, you can integrate TinyURL into your automation workflows so that every outbound communication includes properly shortened, trackable links — generated on the fly without anyone thinking about it. The integration value becomes clear in scenarios like automated outreach sequences. When your CRM triggers an email or SMS through n8n, the workflow can dynamically generate a TinyURL for each recipient-specific link, embed it in the message, and later pull click data back into your analytics. This gives you campaign-level attribution without the manual overhead of creating and managing hundreds of individual tracking links. Our integration team builds these link management workflows as part of broader marketing and sales automation systems. Whether you’re sending personalised outreach, distributing content across channels, or tracking engagement across offline and online touchpoints, automated URL shortening removes one more manual step from the process.
    TinyURL consultants
  • AdRoll

    AdRoll

    AdRoll is a digital advertising platform built for retargeting and prospecting campaigns across web, social, and email channels. If you have ever visited a website and then seen their ads follow you around the internet, that is the kind of campaign AdRoll runs. For businesses spending money on digital ads, AdRoll consolidates campaign management into one place and uses machine learning to optimise where your budget goes. The real value of AdRoll for most businesses is not just running ads — it is connecting ad performance data back to your sales and marketing systems. When AdRoll integrates with your CRM, email platform, or sales automation workflows, you get a clearer picture of which campaigns actually drive revenue, not just clicks. This closes the loop between advertising spend and business outcomes, which is where most marketing teams struggle. AdRoll also supports dynamic creative ads that automatically personalise content based on what a visitor viewed on your site. Combined with audience segmentation and cross-channel retargeting, you can build campaigns that reach the right people with the right message at the right time — without manually managing dozens of ad variations. Our team at Osher helps businesses connect AdRoll to their broader data processing and reporting infrastructure. We have seen plenty of businesses running AdRoll in isolation, missing the opportunity to feed conversion data back into their pipelines. When you connect the dots between ad spend, customer behaviour, and actual sales, your marketing decisions get dramatically better.
    AdRoll consultants
  • Crisp

    Crisp

    Crisp is a customer communication platform that brings live chat, email, chatbots, and a shared team inbox into a single interface. For businesses handling customer enquiries across multiple channels, Crisp removes the friction of switching between tools and gives support teams a unified view of every conversation. It is well-suited to small and mid-sized businesses that need professional customer engagement without the complexity of enterprise helpdesk platforms. Where Crisp becomes more powerful is when it connects to the rest of your business systems. By integrating Crisp with your CRM, ticketing tools, or business automation workflows, you can route conversations intelligently, log interactions automatically, and trigger follow-up actions without manual effort. A new chat from a returning customer can pull up their history, assign to the right team member, and create a task in your project management tool — all in seconds. The platform includes a chatbot builder that handles common questions without human involvement, freeing your team for enquiries that need a person. Combined with AI agent capabilities, you can build conversation flows that qualify leads, book meetings, or escalate issues based on what the customer says — not just keyword matching, but context-aware routing. Our team at Osher has helped businesses connect Crisp to their broader tech stack, turning it from a standalone chat widget into a central piece of their customer engagement pipeline. If your support team is drowning in repetitive enquiries or leads are slipping through the cracks, Crisp integrated properly makes a real difference.
    Crisp consultants
  • Tilda

    Tilda

    Tilda is a website builder designed for creating landing pages, online stores, and content-driven websites without needing a developer. Its block-based editor gives you pre-designed sections that you can customise and arrange to build professional-looking pages quickly, making it popular with marketing teams and small e-commerce businesses. Where Tilda stands out is its focus on design quality and conversion. Unlike generic website builders, Tilda’s templates and blocks are built with strong design principles — proper typography, spacing, and layout — so your pages look polished without hiring a designer. The built-in e-commerce features handle product catalogues, payments, and order management for straightforward online shops. At Osher, we help businesses connect Tilda to their broader marketing and sales stack. This includes syncing form submissions with your CRM, feeding order data into accounting software, and automating customer follow-ups based on website activity. Our business automation services make sure your Tilda site works as part of a connected system rather than an island. See how we approach marketing integrations in our talent marketplace case study. Tilda supports custom domains, SEO settings, analytics integration, and over 550 pre-designed blocks. For Australian businesses that need professional landing pages or a simple online store without the overhead of a full CMS like WordPress, Tilda delivers solid results with less ongoing maintenance.
    Tilda consultants
  • Unisender

    Unisender

    Unisender is an email and SMS marketing platform that helps businesses create, send, and track campaigns across both channels from a single dashboard. It combines a drag-and-drop email builder, contact list management, marketing automation, and detailed analytics — giving you the tools to run targeted communication campaigns without juggling multiple platforms. For Australian businesses looking for a straightforward email marketing solution, Unisender offers a practical alternative to larger platforms like Mailchimp or ActiveCampaign. It covers the essentials — segmented email campaigns, automated sequences, A/B testing, and SMS outreach — without the complexity and cost of enterprise-grade tools. Unisender supports list segmentation based on subscriber behaviour, custom fields, and engagement history, allowing you to target messages to the right audience segments. The automation features let you set up welcome sequences, abandoned cart reminders, re-engagement campaigns, and event-triggered messages that run without manual intervention. Our sales automation team can help you integrate Unisender with your CRM and e-commerce platform, ensuring subscriber data stays synchronised and campaign performance feeds back into your broader business automation workflows.
    Unisender consultants
  • Pinterest

    Pinterest

    Pinterest is a visual discovery and bookmarking platform where users search for and save ideas across categories like home décor, fashion, recipes, DIY projects, and business inspiration. For businesses, Pinterest functions as a visual search engine — users come with purchase intent, looking for products and solutions, which makes it a uniquely valuable marketing channel compared to social platforms where users are primarily browsing for entertainment. For Australian e-commerce brands and service businesses with visually appealing products or outcomes, Pinterest offers access to an audience that is actively planning purchases. Users save pins to boards, click through to websites, and convert at rates that often outperform other social platforms because the intent behind their browsing is more commercial than casual. Pinterest supports business accounts with analytics, promoted pins, shopping catalogues, and rich pins that pull live pricing and availability from your website. The content has a long shelf life compared to other social platforms — a well-optimised pin can drive traffic for months or even years after it is published. Our sales automation and data processing teams can help you integrate Pinterest with your e-commerce platform and marketing stack, automating product catalogue syncing, performance reporting, and lead capture so your Pinterest presence drives measurable business results.
    Pinterest consultants
  • Landbot

    Landbot

    Landbot is a no-code chatbot builder that lets businesses create conversational experiences for websites, WhatsApp, and Facebook Messenger. Instead of static forms or traditional live chat, Landbot turns interactions into guided conversations that qualify leads, answer common questions, book appointments, and route enquiries — all without writing code. For Australian businesses that want to capture and qualify leads around the clock, Landbot offers a practical alternative to relying solely on contact forms or office-hours-only live chat. A well-built chatbot can handle the repetitive questions your sales team answers daily, freeing them to focus on prospects who are ready to talk. Landbot supports conditional branching, variable storage, API integrations, and handoff to live agents when the conversation requires a human touch. This means your chatbot can collect information, check it against your systems, and make decisions about how to route each enquiry — all within the conversation flow. Our AI agent development team can help you design chatbot flows that go beyond basic FAQ responses. By integrating Landbot with your CRM, calendar, and sales automation workflows, we build conversational experiences that actually move leads through your pipeline rather than just collecting email addresses.
    Landbot consultants
  • Mixpanel

    Mixpanel

    Mixpanel is a product analytics platform that helps businesses understand how users interact with their websites and applications. Rather than relying on pageview-based metrics, Mixpanel tracks specific user actions — button clicks, feature usage, conversion steps — giving you a granular view of what actually drives engagement and revenue. For Australian businesses looking to make data-informed decisions, Mixpanel offers event-based tracking, funnel analysis, retention reports, and A/B testing capabilities. It integrates with hundreds of tools across your marketing and development stack, making it straightforward to connect user behaviour data with your broader business intelligence workflow. Where Mixpanel becomes particularly valuable is in identifying drop-off points in your customer journey. If users are abandoning a signup flow or ignoring a key feature, Mixpanel surfaces those patterns so you can act on them. Combined with automated data processing, you can pipe Mixpanel insights into dashboards and alerts that keep your team focused on what matters. At Osher, we help businesses connect Mixpanel with their existing systems through custom integrations, ensuring your analytics data flows where it needs to go without manual exports or fragmented reporting.
    Mixpanel consultants