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Marketing & Advertising

Articles, blogs, guides and how-tos about business process automation.

  • Platform.ly

    Platform.ly

    Platform.ly is an all-in-one marketing automation platform designed to help businesses streamline their marketing efforts. It offers a comprehensive suite of tools for email marketing, CRM, landing page creation, and automation workflows. Platform.ly enables marketers to create personalized customer journeys, segment audiences, and track campaign performance across multiple channels. With its user-friendly interface and powerful features, Platform.ly aims to simplify complex marketing tasks and improve overall marketing efficiency for businesses of all sizes.
    Platform.ly consultants
  • Omniconvert

    Omniconvert

    Omniconvert is a comprehensive conversion rate optimization (CRO) platform designed to help businesses improve their website performance and increase conversions. The tool offers a suite of features including A/B testing, personalization, survey tools, and advanced segmentation capabilities. Omniconvert empowers marketers and e-commerce professionals to create data-driven strategies, optimize user experiences, and boost conversion rates through its user-friendly interface and powerful analytics. With its ability to integrate with various e-commerce platforms and marketing tools, Omniconvert provides a versatile solution for businesses looking to maximize their online potential and drive growth through effective optimization techniques.
    Omniconvert consultants
  • Sierra Interactive

    Sierra Interactive

    Sierra Interactive is a comprehensive real estate marketing and sales platform. It offers a suite of tools designed specifically for real estate professionals, including website design, customer relationship management (CRM), lead generation, and marketing automation. The platform aims to help real estate agents and brokers streamline their operations, attract more leads, and close more deals efficiently. Sierra Interactive provides customizable IDX websites, advanced lead routing and distribution, email marketing campaigns, and detailed analytics to help real estate professionals grow their business and manage their client relationships effectively.
    Sierra Interactive consultants
  • BrandMentions

    BrandMentions

    BrandMentions is a powerful social media monitoring and analytics tool that helps businesses track their online presence and manage their brand reputation. BrandMentions allows users to monitor mentions of their brand, competitors, or any keywords across various online platforms, including social media, news sites, blogs, and forums. Key features of BrandMentions include: Real-time brand monitoring Sentiment analysis Competitor tracking Influencer identification Custom alerts and notifications Comprehensive analytics and reporting This tool is valuable for marketing professionals, PR teams, and business owners who want to stay informed about their brand’s online presence, engage with their audience, and make data-driven decisions to improve their marketing strategies.
    BrandMentions consultants
  • Textgain

    Textgain

    Textgain is an AI technology company specializing in natural language processing (NLP) and text analytics. Textgain offers a range of AI-powered solutions for text analysis, including sentiment analysis, content classification, and entity recognition. Their tools are designed to help businesses and organizations extract valuable insights from unstructured text data, enabling more informed decision-making and improved customer understanding. Textgain’s technology can be applied to various industries, such as market research, social media monitoring, and customer feedback analysis. The company provides both pre-trained models and custom solutions tailored to specific industry needs, making it a versatile option for businesses looking to leverage AI for text analysis.
    Textgain consultants
  • Woodpecker.co

    Woodpecker.co

    Woodpecker.co is a powerful cold email automation tool designed to help sales teams and marketers streamline their outreach efforts. This software enables users to personalize and send cold emails at scale, track responses, and manage follow-ups automatically. Woodpecker offers features such as email personalization, automated follow-ups, email throttling to avoid spam filters, and detailed analytics to measure campaign performance. It integrates with popular CRM systems and email providers, making it a versatile solution for businesses of all sizes looking to improve their sales prospecting and lead generation processes.
    Woodpecker.co consultants
  • TextMagic

    TextMagic

    TextMagic is a powerful SMS marketing and communication platform that enables businesses to send text messages to customers, employees, and other contacts worldwide. It offers features such as bulk SMS, two-way messaging, SMS scheduling, contact management, and API integration. TextMagic provides an easy-to-use web interface and mobile apps for sending and receiving text messages, making it an efficient tool for various industries including marketing, customer service, and internal communications. The platform also supports email-to-SMS functionality and offers detailed reporting and analytics to track message delivery and engagement.
    TextMagic consultants
  • Mastodon

    Mastodon

    Mastodon is a decentralized, open-source social networking platform that offers an alternative to traditional centralized social media services. It is part of the larger "Fediverse," a network of interconnected servers running on various open protocols. Mastodon allows users to create accounts on different servers (also called instances) while still being able to interact with users on other servers. This decentralized approach gives users more control over their data and allows for diverse, community-driven moderation policies. Key features of Mastodon include: Microblogging: Users can post short messages, images, and videos. Federated network: Interact with users across different Mastodon instances and other compatible platforms. Chronological timeline: No algorithmic sorting of posts. Enhanced privacy controls: Users can set post visibility and easily manage their followers. Ad-free experience: Mastodon is not driven by advertising revenue. Custom emojis and content warnings: Improved expression and content moderation. Mastodon’s decentralized nature promotes free speech while allowing individual communities to set their own rules and standards, making it an increasingly popular alternative to mainstream social media platforms.
    Mastodon consultants
  • SimpleTexting

    SimpleTexting

    SimpleTexting is a powerful SMS marketing platform that allows businesses to easily create and manage text message campaigns. SimpleTexting offers a user-friendly interface for sending mass text messages, creating automated workflows, and engaging with customers through two-way conversations. The platform provides features such as message scheduling, contact list management, text-to-join keywords, and detailed analytics to help businesses maximize their SMS marketing efforts. SimpleTexting integrates with various other tools and platforms, making it a versatile solution for businesses of all sizes looking to incorporate text messaging into their marketing and communication strategies.
    SimpleTexting consultants
  • Patreon

    Patreon

    Patreon is a popular membership platform that enables creators to build direct relationships with their fans and receive recurring financial support for their work. It provides tools for content creators, artists, musicians, podcasters, writers, and other creative professionals to monetize their content and engage with their audience. Patreon allows creators to offer various membership tiers with different perks, exclusive content, and behind-the-scenes access to their patrons. This model enables fans to support their favorite creators directly, fostering a sustainable ecosystem for independent content production. Patreon integrates with various platforms and tools, making it easier for creators to manage their content distribution and community engagement across multiple channels.
    Patreon consultants
  • Rewardful

    Rewardful

    Rewardful is an affiliate and referral marketing platform designed to integrate seamlessly with Stripe payments. It allows businesses to create and manage affiliate programs, track referrals, and automate commission payouts. The tool is particularly useful for SaaS companies, online course creators, and e-commerce businesses looking to leverage affiliate marketing to boost their sales and growth. Rewardful offers features such as: Easy integration with Stripe Customizable affiliate signup forms Real-time reporting and analytics Automatic commission calculations and payouts Fraud prevention measures Multi-tiered commission structures White-label options for a branded experience Rewardful simplifies the process of setting up and managing an affiliate program, making it accessible for businesses of all sizes to harness the power of referral marketing without the need for complex technical implementations.
    Rewardful consultants
  • Accuranker

    Accuranker

    Accuranker is a powerful SEO rank tracking tool that provides accurate and up-to-date keyword rankings for websites. It offers daily rank updates, competitor tracking, and in-depth performance analysis for search engine optimization professionals. Accuranker helps businesses and marketers monitor their search engine rankings across multiple search engines, locations, and devices. The tool provides detailed reports, custom dashboards, and integrations with popular SEO platforms, making it easier to track progress and make data-driven decisions to improve search visibility.
    Accuranker consultants
  • Gupshup

    Gupshup

    Gupshup is a leading conversational messaging platform that enables businesses to engage with their customers across multiple channels. The platform supports various messaging services including SMS, WhatsApp, RCS, and more. Gupshup provides APIs and tools for building chatbots, implementing omnichannel messaging strategies, and automating customer interactions. With its robust features and global reach, Gupshup empowers businesses to enhance their customer engagement, support, and marketing efforts through conversational experiences.
    Gupshup consultants
  • quentn

    quentn

    Quentn is an all-in-one marketing automation platform designed to help businesses streamline their marketing efforts. It offers a comprehensive suite of tools for email marketing, lead generation, and customer relationship management (CRM). Quentn’s key features include personalized email campaigns, landing page creation, contact management, and automated workflows. The platform is known for its user-friendly interface and ability to integrate with various third-party applications, making it easier for businesses to centralize their marketing operations. Quentn aims to help companies of all sizes to nurture leads, engage customers, and drive sales through targeted and automated marketing strategies.
    quentn consultants
  • LaGrowthMachine

    LaGrowthMachine

    LaGrowthMachine is an innovative AI-powered tool designed to automate and optimize LinkedIn outreach campaigns. It provides a comprehensive solution for businesses and professionals looking to expand their network, generate leads, and boost their presence on LinkedIn. The platform offers features such as personalized message sequences, smart targeting, and advanced analytics to help users create more effective and efficient outreach strategies. LaGrowthMachine leverages artificial intelligence to enhance engagement rates and streamline the process of connecting with potential clients or partners on LinkedIn.
    LaGrowthMachine consultants
  • ClickSend SMS

    ClickSend SMS

    ClickSend SMS is a powerful cloud-based communication platform that offers a wide range of services, including SMS messaging. ClickSend provides businesses and developers with an easy-to-use API and web interface for sending and receiving SMS messages globally. Some key features of ClickSend SMS include: Bulk SMS sending capabilities Two-way SMS communication SMS scheduling and automation Detailed reporting and analytics Integration with various platforms and applications Support for multiple countries and languages High deliverability rates and reliable service ClickSend SMS is widely used for marketing campaigns, appointment reminders, order notifications, and other business communication needs. The platform also offers additional services such as voice, email, and fax messaging, making it a versatile solution for various communication requirements.
    ClickSend SMS consultants
  • Mailify

    Mailify

    Mailify is an all-in-one email marketing platform designed to help businesses create, send, and track email campaigns effectively. The tool offers a user-friendly interface with drag-and-drop email builders, customizable templates, and advanced segmentation features. Mailify provides robust analytics and reporting capabilities, allowing users to monitor campaign performance and optimize their email marketing strategies. The platform also includes features like A/B testing, automation workflows, and integrations with various CRM and e-commerce systems. Mailify aims to simplify email marketing for businesses of all sizes, helping them improve engagement and drive conversions through targeted email communications.
    Mailify consultants
  • Supportivekoala

    Supportivekoala

    Supportivekoala is a versatile online design tool that allows users to create custom images, certificates, and other visual content quickly and easily. It offers a wide range of templates and customization options, making it ideal for businesses, educators, and individuals looking to create professional-looking designs without extensive graphic design skills. The platform provides features such as text editing, image uploading, and the ability to add various elements to your designs. Supportivekoala streamlines the process of creating visually appealing content for social media, marketing materials, and other purposes.
    Supportivekoala consultants
  • Short.io

    Short.io

    Short.io is a powerful URL shortening and link management platform. It provides a comprehensive solution for businesses and individuals to create, track, and manage branded short links. The tool offers features such as custom domains, link analytics, retargeting pixels, and API access for seamless integration with other applications. Short.io enables users to enhance their online presence, improve click-through rates, and gain valuable insights into link performance.
    Short.io consultants
  • Writesonic

    Writesonic

    Writesonic is an AI-powered writing assistant and content generation platform. It uses advanced language models to help create various types of content, from blog posts and articles to product descriptions and ad copy. The tool is designed to boost productivity and creativity for writers, marketers, and businesses. Writesonic offers features like auto-completion, text expansion, and content optimization to help users produce high-quality written material quickly and efficiently. It supports multiple languages and integrates with various platforms, making it a versatile solution for content creation needs across different industries.
    Writesonic consultants
  • Instabot

    Instabot

    Instabot is an automation tool designed for Instagram marketing and growth. It offers a range of features to help businesses and individuals manage their Instagram presence more efficiently. Instabot provides capabilities such as automated liking, following, unfollowing, and commenting on Instagram posts based on specified criteria like hashtags, locations, or user lists. The tool also includes analytics and reporting features to track account growth and engagement metrics. Instabot aims to save time for marketers and content creators by automating repetitive tasks while helping to grow their Instagram following organically. However, users should be cautious and use such automation tools in compliance with Instagram’s terms of service to avoid potential account restrictions.
    Instabot consultants
  • WebinarJam

    WebinarJam

    WebinarJam is a powerful and user-friendly webinar platform designed to help businesses and individuals host engaging online events. WebinarJam offers a range of features to create, promote, and run successful webinars, including live streaming, real-time chat, polls, and screen sharing. The platform supports up to 5,000 attendees and provides tools for audience engagement, such as handouts and offers. WebinarJam also includes marketing features like registration pages, email notifications, and integration with popular CRM and email marketing tools. With its intuitive interface and robust functionality, WebinarJam is suitable for various use cases, including product launches, online courses, team meetings, and customer support sessions.
    WebinarJam consultants
  • Active Trail

    Active Trail

    Active Trail is an all-in-one marketing automation platform designed to help businesses streamline their email marketing, SMS campaigns, and landing page creation. The platform offers a user-friendly interface and a wide range of features including drag-and-drop email editors, responsive templates, advanced segmentation, A/B testing, and detailed analytics. Active Trail is suitable for businesses of all sizes and industries, providing tools for creating, sending, and tracking email campaigns, as well as automating marketing processes. The service also includes features for lead capturing, customer journey mapping, and integrations with various third-party applications. For more information, visit the Active Trail website.
    Active Trail consultants
  • Miestro

    Miestro

    Miestro is an all-in-one platform for creating and selling online courses. It provides tools for course creation, student management, and marketing. The platform is designed to help entrepreneurs, educators, and organizations launch and scale their online education businesses. Miestro offers features such as customizable course websites, video hosting, quizzes and assignments, student progress tracking, and integrated payment processing.
    Miestro consultants
  • Smaily

    Smaily

    Smaily is an all-in-one email marketing and automation platform designed to help businesses create, send, and manage email campaigns effectively. It offers a user-friendly interface for designing responsive emails, managing subscriber lists, and analyzing campaign performance. Smaily provides features such as drag-and-drop email builders, customizable templates, automated workflows, A/B testing, and detailed reporting. The platform also supports SMS marketing and integrates with various e-commerce platforms and CRM systems. Smaily aims to help businesses of all sizes improve their marketing efforts, increase engagement, and drive conversions through personalized and targeted email communications.
    Smaily consultants
  • Giphy

    Giphy

    Giphy is a popular online platform and search engine for animated GIFs (Graphics Interchange Format) and short video clips. Founded in 2013, Giphy has become one of the largest libraries of animated images on the internet, offering millions of GIFs, stickers, and short-form videos. Giphy allows users to search, share, and create GIFs easily. It integrates with various social media platforms, messaging apps, and content creation tools, making it simple to add animated content to conversations, posts, and presentations. The platform offers both user-generated content and official content from entertainment brands, sports leagues, and celebrities. In addition to its consumer-facing services, Giphy provides APIs and SDKs for developers to integrate GIF functionality into their own applications and websites. The company also offers Giphy for Work, a solution for businesses to create and share branded content. In 2020, Giphy was acquired by Meta (formerly Facebook), further solidifying its position in the social media and digital communication landscape. Despite this acquisition, Giphy continues to operate as a separate entity, maintaining its vast library of animated content and partnerships with various platforms and brands.
    Giphy consultants
  • CleverReach

    CleverReach

    CleverReach is a powerful email marketing platform that helps businesses create, send, and analyze email campaigns. It offers a user-friendly interface, customizable templates, and advanced features for segmentation and automation. CleverReach provides tools for list management, A/B testing, and detailed reporting to optimize email performance. The platform complies with GDPR regulations and offers integrations with various CRM and e-commerce systems. CleverReach is suitable for small businesses, agencies, and enterprises looking to streamline their email marketing efforts and improve customer engagement.
    CleverReach consultants
  • Benchmark Email

    Benchmark Email

    Benchmark Email is a comprehensive email marketing platform designed to help businesses of all sizes create, send, and track email campaigns effectively. The platform offers a user-friendly interface, customizable templates, and powerful automation tools to streamline email marketing efforts. Key features include list management, A/B testing, detailed analytics, and integration capabilities with various CRM and e-commerce platforms. Benchmark Email also provides responsive design options, ensuring emails look great on all devices, and offers compliance tools to help maintain GDPR and CAN-SPAM regulations.
    Benchmark Email consultants
  • TinyURL

    TinyURL

    TinyURL is a popular URL shortening service that allows users to create shorter, more manageable versions of long web addresses. TinyURL provides a simple and efficient way to condense lengthy URLs into compact links that are easier to share, especially on platforms with character limitations like social media sites. Key features of TinyURL include: Quick and easy URL shortening Custom alias option for personalized short links Preview feature to see the destination of a shortened URL QR code generation for each shortened link Link analytics to track clicks and engagement TinyURL is widely used for simplifying complex URLs, tracking marketing campaigns, and making links more user-friendly across various digital platforms. It’s a free service that doesn’t require registration, making it accessible to casual users and businesses alike.
    TinyURL consultants
  • AdRoll

    AdRoll

    AdRoll is a leading marketing and advertising platform that specializes in retargeting and prospecting. AdRoll provides businesses with powerful tools to create, manage, and optimize digital advertising campaigns across various channels, including display ads, social media, and email marketing. The platform uses machine learning and artificial intelligence to analyze customer data and behavior, enabling businesses to deliver personalized ads to the right audience at the right time. AdRoll’s key features include: Cross-channel retargeting Audience segmentation Dynamic ad creation Performance analytics Integration with major e-commerce platforms AdRoll is particularly popular among e-commerce businesses and digital marketers looking to increase conversions, boost brand awareness, and drive sales through data-driven advertising strategies. The platform’s user-friendly interface and robust reporting capabilities make it accessible to businesses of all sizes, from small startups to large enterprises.
    AdRoll consultants
  • Crisp

    Crisp

    Crisp is a comprehensive customer communication platform designed to enhance customer support and engagement for businesses. Crisp offers a wide range of features including live chat, chatbots, email campaigns, and a shared inbox for team collaboration. It integrates seamlessly with various websites and applications, allowing businesses to provide real-time support to their customers across multiple channels. Crisp’s intuitive interface and powerful analytics help companies streamline their customer service operations, improve response times, and gain valuable insights into customer behavior. With its mobile apps, businesses can manage customer interactions on-the-go. Crisp also offers customization options to match your brand identity and supports multiple languages, making it suitable for global businesses. As a versatile tool, Crisp aims to improve customer satisfaction, increase conversions, and foster long-term customer relationships.
    Crisp consultants
  • Tilda

    Tilda

    Tilda is a versatile website builder and publishing platform that empowers users to create professional-looking websites without coding knowledge. It offers a wide range of customizable templates, blocks, and design elements that can be easily combined to create unique and responsive websites. Tilda is particularly popular among designers, marketers, and small businesses for its intuitive drag-and-drop interface and powerful features like e-commerce capabilities, blog integration, and SEO tools. The platform also supports custom HTML/CSS for advanced users. Tilda emphasizes visual storytelling and is often used for landing pages, portfolios, and online magazines.
    Tilda consultants
  • Unisender

    Unisender

    Unisender is a comprehensive email marketing platform that offers a range of tools for businesses to create, send, and analyze email campaigns. The platform provides features such as email and SMS marketing, web push notifications, and marketing automation. Unisender is designed to help businesses of all sizes improve their communication with customers and increase engagement through personalized messaging. Unisender offers an intuitive drag-and-drop email editor, pre-designed templates, and advanced segmentation options to target specific audience groups. The platform also includes A/B testing capabilities, allowing users to optimize their campaigns for better performance. Unisender provides detailed analytics and reporting features to track the success of campaigns and make data-driven decisions. One of Unisender’s strengths is its focus on deliverability, employing various techniques to ensure that emails reach recipients’ inboxes. The platform supports integration with various CRM systems and e-commerce platforms, making it easier for businesses to synchronize their customer data and create more effective marketing strategies. Unisender caters to businesses in multiple countries, offering support for various languages and localized features. The platform also complies with international email marketing regulations, including GDPR, to help businesses maintain legal compliance in their email marketing efforts.
    Unisender consultants
  • Pinterest

    Pinterest

    Pinterest is a visual discovery platform that allows users to find inspiration, ideas, and products through images and videos. Users can create virtual pinboards to save and organize content they find interesting, ranging from recipes and home decor to fashion and travel ideas. The platform uses a combination of user curation and machine learning algorithms to personalize content for each user. Pinterest also serves as a powerful marketing tool for businesses, enabling them to showcase products and reach potential customers through visual content.
    Pinterest consultants
  • Landbot

    Landbot

    Landbot is a powerful no-code chatbot builder platform that allows businesses to create conversational experiences for customer engagement, lead generation, and support automation. Landbot enables users to design and deploy interactive chatbots across various channels, including websites, WhatsApp, and Facebook Messenger, without requiring programming skills. The platform offers a visual drag-and-drop interface, making it easy for marketers, customer service teams, and non-technical users to create sophisticated conversational flows. Landbot integrates with numerous third-party tools and APIs, allowing for seamless data exchange and workflow automation. With features like conditional logic, rich media support, and analytics, Landbot empowers businesses to deliver personalized and engaging conversational experiences that can significantly improve customer interactions and streamline business processes.
    Landbot consultants
  • Mixpanel

    Mixpanel

    Mixpanel is a powerful analytics platform designed to help businesses understand user behavior and make data-driven decisions. The tool offers advanced features for tracking user interactions, analyzing trends, and creating custom reports. Mixpanel provides real-time data analysis, funnel analysis, retention metrics, and A/B testing capabilities. It’s particularly popular among product managers, marketers, and developers who need deep insights into how users engage with their products or services. Mixpanel integrates with various platforms and supports multiple programming languages, making it a versatile choice for businesses of all sizes.
    Mixpanel consultants