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Articles, blogs, guides and how-tos about business process automation.

  • WhatsApp Business Cloud

    WhatsApp Business Cloud

    WhatsApp Business Cloud is Meta’s official API for sending and receiving WhatsApp messages at scale. Unlike the basic WhatsApp Business app (which is tied to a single phone), the Cloud API lets businesses send template messages, respond to customer-initiated conversations, share product catalogues, process payments, and build interactive message flows with buttons and list menus — all through a programmable API that integrates with your existing systems. The n8n WhatsApp Business Cloud node connects this API to your automation workflows. It can trigger a workflow when a customer sends a message, send template messages (order confirmations, appointment reminders, shipping updates), and respond to incoming queries by routing them to AI chatbots, CRM records, or human agents based on the message content. For Australian businesses, WhatsApp is particularly valuable for communicating with international customers and suppliers, especially in the Asia-Pacific region where WhatsApp usage is dominant. At Osher, we build WhatsApp Business Cloud automations for clients who need to handle customer conversations at scale without adding headcount. Typical builds include automated appointment booking flows, order status lookups triggered by a customer message, AI-powered first-response bots that handle common questions and escalate complex ones to staff, and CRM-integrated conversation logging so your sales team sees every WhatsApp interaction in their pipeline. If your team is drowning in WhatsApp messages or manually copying information between WhatsApp and your business systems, our business automation services can connect WhatsApp to the rest of your stack and automate the repetitive parts.
    WhatsApp Business Cloud consultants
  • YouTube

    YouTube

    The YouTube node in n8n connects to the YouTube Data API, allowing workflows to interact with YouTube channels, videos, and playlists programmatically. You can upload videos, update video metadata (titles, descriptions, tags, thumbnails), retrieve video analytics, manage playlists, pull comment data, and monitor channel statistics — all as steps in an automated workflow rather than manual tasks in YouTube Studio. For marketing teams, the YouTube node removes the repetitive admin work around video publishing. Instead of manually updating video descriptions, adding end-screen links, and logging performance data into spreadsheets, n8n can do it automatically. A common workflow: when a new video is uploaded, n8n updates the description with current links and CTAs, adds the video to the right playlists, posts a promotion to social media channels, and logs the video details into a content calendar spreadsheet. At Osher, we build YouTube automation workflows for businesses that publish video content regularly and want to reduce the manual effort around distribution, metadata management, and performance tracking. If your marketing team is spending hours on repetitive YouTube admin for every video they publish, or you are manually pulling analytics into spreadsheets, our marketing and sales automation services can automate those tasks so your team focuses on creating content instead of managing it.
    YouTube consultants
  • Facebook Graph API

    Facebook Graph API

    The Facebook Graph API node in n8n lets you interact with Facebook and Instagram programmatically — reading page insights, publishing posts, managing ad campaigns, and pulling engagement data into your automation workflows. The Graph API is Facebook’s primary developer interface, and the n8n node wraps it so you can use it without writing custom API code. The practical problem this solves is the gap between your social media activity and your business systems. Marketing teams post content, run ads, and respond to comments inside Facebook’s own tools, but the data from those activities rarely flows into the CRM, the reporting dashboard, or the sales pipeline automatically. The Facebook Graph API node in n8n bridges that gap by pulling engagement data, ad performance metrics, and audience insights into workflows that feed your other tools. At Osher Digital, we use the Facebook Graph API node when building sales automation and marketing data pipelines for Australian businesses. Common setups include pulling daily ad spend and conversion data into reporting dashboards, syncing Facebook lead form submissions into CRMs in real time, and automating social media posting schedules from a content calendar. If your marketing team is manually exporting data from Facebook Business Manager and re-entering it elsewhere, this node eliminates that work.
    Facebook Graph API consultants
  • Spotify

    Spotify

    The Spotify node in n8n lets you interact with the Spotify Web API to retrieve track, album, artist, and playlist data, manage playlists, and pull listening analytics. If you run a business that involves music — retail environments, hospitality venues, fitness studios, event companies, or media agencies — this node connects Spotify’s catalogue and playlist management to your automation workflows. The practical problem this node solves is manual playlist and music data management. If your marketing team tracks trending songs for social content, if your venues need playlists updated based on time of day or day of week, or if you need to pull listening data for reporting, doing that manually through Spotify’s app is tedious and inconsistent. The n8n Spotify node automates those tasks so they run on schedule without human intervention. At Osher Digital, we use the Spotify node in business automation workflows for clients who manage music as part of their business operations. Use cases include automatically updating venue playlists based on scheduling rules, pulling artist and track data for media reporting, syncing playlist contents with content management systems, and building music recommendation feeds for apps or websites. If music data or playlist management is part of your workflow, we connect it to the rest of your systems through n8n.
    Spotify consultants
  • ActiveCampaign

    ActiveCampaign

    ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, sales CRM, and transactional email into a single tool. It is used by over 180,000 businesses globally to send targeted email campaigns, score and route leads, build multi-step automation sequences, and track deal pipelines. The platform stands out for its automation builder, which uses a visual drag-and-drop interface to create conditional workflows triggered by subscriber behaviour, site visits, purchases, or custom events. For Australian businesses running complex customer journeys across email, SMS, and web, ActiveCampaign is a strong mid-market choice that sits between basic tools like Mailchimp and enterprise platforms like HubSpot or Marketo. Its native CRM module tracks deals through custom pipelines, while its machine learning features (predictive sending, win probability scoring) help sales and marketing teams focus effort where it counts. At Osher, we integrate ActiveCampaign with n8n workflows to build automations that go well beyond what the platform can do on its own. Common builds include syncing ActiveCampaign contacts bi-directionally with external databases, triggering deal stage updates from form submissions or payment events, and pushing lead scores into Slack for real-time sales alerts. If your team is spending hours on manual list management or chasing cold leads, our sales automation services can connect ActiveCampaign to the rest of your tech stack and eliminate the busywork.
    ActiveCampaign consultants

  • Edit Image

    Edit Image is a built-in n8n node that lets you manipulate images directly inside your automation workflows. It handles operations like resizing, cropping, rotating, adding text overlays, adjusting quality, and converting between image formats (PNG, JPEG, WebP, GIF). If your team manually resizes product photos, adds watermarks to images, or converts file formats before uploading them somewhere, this node automates that work completely. The Edit Image node uses the Sharp library under the hood, which is the same high-performance image processing library used by many production web applications. It runs on your n8n server, so images never leave your infrastructure — useful if you handle client assets or sensitive visual content that should not be sent to third-party APIs. At Osher Digital, we use the Edit Image node in workflows that process visual content at scale. Common examples include automatically resizing and compressing product images for e-commerce uploads, generating social media image variants from a single source image, and adding watermarks to portfolio images before they are shared externally. If you are building a content pipeline or business automation that involves any kind of image manipulation, this node handles it without needing Photoshop, Canva, or any manual intervention.
    Edit Image consultants
  • Mautic

    Mautic

    Mautic is an open-source marketing automation platform that handles email campaigns, contact segmentation, lead scoring, landing pages, and campaign tracking. In n8n, the Mautic node connects your marketing automation data to the rest of your tech stack, allowing you to sync contacts, trigger campaigns, update lead scores, and pull engagement data into your workflows. Because Mautic is self-hosted and open-source, it gives you full control over your marketing data, which matters for organisations with strict data residency or privacy requirements. The trade-off is that Mautic does not have the same plug-and-play integrations as HubSpot or Mailchimp. That is where n8n fills the gap: the Mautic node connects it to your CRM, website, analytics, and sales tools. The n8n Mautic node supports contact management (create, update, get, delete), company management, segment operations, and campaign triggers. You can push new leads from your website forms into Mautic, sync Mautic contacts with your CRM, trigger email campaigns based on external events, and pull engagement data (email opens, clicks, page visits) into reporting dashboards. At Osher, we work with Mautic for clients who want self-hosted marketing automation with full data ownership. Our system integration team connects Mautic to CRMs, e-commerce platforms, and analytics tools. Our AI agent development team builds intelligent lead scoring workflows that use Mautic engagement data alongside other signals to prioritise sales follow-up.
    Mautic consultants
  • SendGrid

    SendGrid

    SendGrid is a cloud-based email delivery service owned by Twilio that handles both transactional and marketing email at scale. Rather than managing your own mail server (and dealing with IP reputation, SPF/DKIM configuration, and deliverability monitoring), SendGrid provides an API and SMTP relay that routes email through their infrastructure with built-in bounce handling, spam compliance, and delivery analytics. Transactional emails — order confirmations, password resets, shipping notifications — need to arrive instantly and reliably. Marketing emails — newsletters, product announcements, drip campaigns — need to land in inboxes rather than spam folders. SendGrid handles both, with separate IP pools so your marketing sends do not affect transactional delivery rates. In n8n automation workflows, the SendGrid node lets you send emails via the API, manage contacts and lists, and work with dynamic templates. This is particularly useful for workflows that respond to CRM events, form submissions, or e-commerce triggers — you can personalise emails with data pulled from other systems in the same workflow. Osher integrates SendGrid into business automation projects where clients need reliable email as part of a larger workflow. We also use it in sales automation setups where lead nurture sequences need to fire based on CRM activity or website behaviour.
    SendGrid consultants
  • HubSpot

    HubSpot

    HubSpot is a CRM and marketing platform that manages contacts, deals, companies, tickets, and marketing campaigns in one place. In n8n, the HubSpot node connects your CRM data to the rest of your tech stack, allowing you to automate lead management, deal pipeline updates, contact syncing, and customer communication workflows. The n8n HubSpot node supports operations across HubSpot’s core objects. You can create, update, get, and delete contacts, deals, companies, and tickets. You can also manage engagement activities (emails, calls, meetings, notes), work with lists, and update deal stages in your pipeline. The node uses HubSpot’s v3 API with OAuth2 or API key authentication. The most common problem we see is CRM data sitting in isolation. Leads come in from the website but nobody follows up quickly. Deal stages update in HubSpot but the team does not get notified. Customer data exists in HubSpot and the accounting system but the two are not synced. The HubSpot node in n8n fixes this by connecting HubSpot to your other tools: when a form submission creates a contact, automatically enrich it with data from other sources. When a deal moves to “Closed Won”, trigger an onboarding workflow in your project management tool. At Osher, HubSpot integration is one of our most-requested projects. Our sales automation team connects HubSpot to accounting software, project management tools, and communication platforms for Australian businesses. We also build AI-powered agents that enrich HubSpot contact data, score leads, and automate follow-up sequences based on deal pipeline activity.
    HubSpot consultants
  • X (Formerly Twitter)

    X (Formerly Twitter)

    The X (formerly Twitter) node in n8n lets you post tweets, search for tweets, manage direct messages, and interact with the X API from inside your automation workflows. You can use it to automate social media posting, monitor brand mentions, track hashtags, and pull engagement data into your reporting systems. For businesses, the biggest challenge with X is consistency. Posting regularly, responding to mentions promptly, and tracking what people say about your brand requires constant attention. The n8n X node automates the repetitive parts: schedule posts from a content calendar, route mentions to your support team, log engagement metrics in a spreadsheet, or trigger alerts when specific keywords appear. The node supports the X API v2 and requires OAuth 2.0 authentication through a developer account. You can create tweets (with text, media, and polls), search recent tweets by keyword or hashtag, retrieve user timelines, and manage direct messages. Rate limits apply based on your X API access tier. At Osher, we build X automation workflows for marketing teams and customer support operations. Our sales automation team connects X to CRMs so that leads generated from social interactions are captured automatically. Our AI agent development team builds sentiment analysis workflows that monitor brand mentions on X and categorise them for response prioritisation.
    X (Formerly Twitter) consultants

  • Send Email

    The Send Email node in n8n sends emails directly from your workflows using an SMTP connection. Unlike email marketing platforms, this node sends transactional or operational emails as part of an automated process. Think order confirmations, report deliveries, alert notifications, and task assignments rather than marketing campaigns. The node connects to any SMTP server: Gmail, Outlook 365, Amazon SES, SendGrid, Mailgun, or your own mail server. You configure the SMTP credentials once, then use the node anywhere in your workflows to send emails with dynamic content pulled from the workflow data. Subject lines, body text, recipients, and attachments can all be populated from the data flowing through your automation. The node supports HTML email bodies, so you can send formatted messages with headings, tables, and links. It also handles file attachments, CC and BCC recipients, custom reply-to addresses, and plain-text fallback content. You can send to single recipients or loop through a list to send personalised emails to multiple people. At Osher, we use Send Email nodes in most business automation projects, usually for delivering reports, sending workflow completion summaries, and alerting team members when processes need attention. We also use it in sales automation workflows where leads receive personalised follow-ups based on their actions. Our n8n team configures SMTP settings for reliable delivery and sets up proper error handling so you know immediately if an email fails to send.
    Send Email consultants
  • Tuulio

    Tuulio

    Tuulio is an AI content generation platform that produces marketing copy, blog drafts, product descriptions, social media posts, and other written content using large language models. It provides templates and workflows for common content types, with controls for brand voice, tone, and output length. The content bottleneck is real for most marketing teams: they know they need more blog posts, email sequences, product descriptions, and social content, but they do not have enough writers to keep up with demand. Tuulio addresses this by generating first-draft content that human editors then refine and publish. It is a production accelerator, not a replacement for editorial judgement. At Osher, we integrate Tuulio into content production workflows as part of our business automation services. Using n8n, we build pipelines that trigger content generation based on business events (new product launch, campaign brief approval), route drafts through review and approval workflows, and publish approved content to CMS platforms or email tools automatically. We also connect Tuulio to SEO tools so generated content targets specific keywords and matches search intent. Tuulio suits marketing teams and content agencies that need to increase content output without proportionally increasing headcount, provided they maintain a human review step to ensure quality and brand consistency.
    Tuulio consultants
  • Ideta

    Ideta

    Ideta is a no-code chatbot platform that lets businesses build conversational AI assistants and deploy them across websites, Facebook Messenger, WhatsApp, and other messaging channels. It provides a visual drag-and-drop builder for designing conversation flows, with built-in natural language processing (NLP) and the ability to hand over complex queries to human agents. The problem Ideta solves is repetitive customer enquiry handling. Most support teams spend a large portion of their time answering the same questions: business hours, pricing, order status, booking availability. Ideta automates these common interactions so that human agents focus on complex issues that actually need their attention. At Osher, we integrate Ideta with CRM systems, booking platforms, and knowledge bases as part of our AI agent development work. A typical project connects an Ideta chatbot to a client’s CRM via n8n, so the bot can look up customer records, check order status, or create support tickets in real time during conversations. We also build escalation workflows that route complex queries to the right human agent with full conversation context. For a real example of how we build AI-driven customer-facing systems, see our talent marketplace AI case study. Ideta works well for small to mid-size businesses that want to automate customer support, lead qualification, or appointment booking without hiring a development team to build a custom chatbot from scratch.
    Ideta consultants
  • Omeda

    Omeda

    Omeda is a customer data platform (CDP) built for media and publishing companies. It unifies audience data from subscriptions, email engagement, website behaviour, event attendance, and advertising interactions into a single customer profile. Publishers use it to manage paid and controlled circulation, segment audiences for targeted campaigns, and generate revenue reports across print, digital, and event channels. The problem Omeda solves is fragmented audience data. Media companies typically have subscriber lists in one system, email engagement data in another, website analytics in a third, and event registrations in a fourth. This makes it difficult to understand who your audience actually is, what content they consume, and how to reach them effectively. Omeda consolidates all of these data sources into unified profiles, giving you a single view of each audience member across every channel. At Osher, we integrate Omeda with marketing automation tools, content management systems, and analytics platforms using n8n. A common setup syncs Omeda audience segments with your email marketing platform so campaigns target the right people based on their full cross-channel behaviour, not just email opens. We also build workflows that push Omeda data into business intelligence tools for revenue reporting and audience analysis. If your organisation manages audiences across multiple channels and needs a unified view of your subscribers, our automated data processing team can integrate Omeda with your existing marketing and analytics stack.
    Omeda consultants
  • Chatling

    Chatling

    Chatling is a no-code AI chatbot builder that lets businesses create custom chatbots trained on their own data. You feed it your website pages, help documents, PDFs, or plain text, and Chatling generates a chatbot that answers visitor questions using that specific information rather than generic AI responses. The core value of Chatling is reducing support load without building anything from scratch. If your team spends hours answering the same questions via email or live chat, Chatling can handle those repetitive queries automatically. The chatbot sits on your website as a widget, responds instantly to visitor questions, and only escalates to a human when it encounters something outside its training data. Key features include: Train on website URLs, PDFs, FAQs, and custom text No-code chatbot builder with drag-and-drop interface Embeddable chat widget with customisable colours and branding Conversation analytics showing common questions and resolution rates Lead capture forms within the chat flow Multi-language support for international visitors WhatsApp and Messenger integration alongside website chat Chatling suits e-commerce businesses handling product questions, service companies fielding enquiries, and SaaS products with self-service support models. At Osher Digital, our AI agent development team helps businesses deploy Chatling as part of a broader customer engagement strategy, connecting it to CRM systems and support ticketing platforms so automated conversations still feed your sales pipeline and service records.
    Chatling consultants
  • Nyota

    Nyota

    Nyota is an AI meeting assistant that joins your video calls, takes notes automatically, and generates structured summaries with action items after the meeting ends. Instead of assigning someone to take minutes or relying on memory, Nyota captures the entire discussion and delivers a formatted recap to your inbox or project management tool. The problem Nyota solves is that meetings generate decisions and action items, but those outcomes often get lost because nobody documented them properly. Nyota sits in the background during your Google Meet, Zoom, or Microsoft Teams call, transcribes the conversation, identifies key decisions and tasks, and creates a summary you can share with attendees or feed into your workflow tools. Key features include: AI-powered meeting transcription with automatic note generation Action item extraction with assignee identification Meeting summary delivery via email, Slack, or Notion Integration with Google Meet, Zoom, and Microsoft Teams Searchable meeting archive for finding past discussions CRM integration for logging meeting notes against client records Calendar sync for automatic meeting attendance Nyota is useful for sales teams that need call summaries logged to their CRM, project managers tracking action items across multiple meetings, and leadership teams that need searchable records of strategic discussions. At Osher Digital, our business automation team integrates Nyota with CRM and project management tools so meeting outcomes automatically update deal records, create tasks, and notify the right people without manual data entry.
    Nyota consultants
  • Synthesia

    Synthesia

    Synthesia is an AI video generation platform that creates professional-looking videos from text scripts, without cameras, studios, or actors. Users type a script, choose from a library of AI-generated avatars (or create a custom avatar from a brief recording), select a language, and Synthesia produces a video with realistic lip-synced speech in minutes. The problem Synthesia solves is the cost and time involved in producing video content. Traditional video production requires scriptwriters, presenters, recording equipment, editing software, and often weeks of turnaround. Synthesia collapses that into a text-to-video workflow. This makes it particularly useful for training and onboarding videos (which need frequent updating), multilingual content (Synthesia supports over 120 languages), and internal communications where production polish matters less than getting information out quickly. At Osher, we integrate Synthesia into automated content production workflows through our AI agent development and business automation services. Common projects include building pipelines where training content updates trigger automatic video regeneration, connecting Synthesia to LMS platforms for automated course content distribution, and creating multilingual video variants from a single English source script. For clients exploring broader AI-powered content strategies, our AI consulting team helps assess where tools like Synthesia fit alongside other content generation approaches.
    Synthesia consultants
  • Wonderchat

    Wonderchat

    Wonderchat lets you build a custom AI chatbot trained on your own website content, knowledge base articles, PDFs, and other documentation. Instead of spending weeks coding a chatbot from scratch, you upload your content sources and Wonderchat generates a GPT-powered chatbot that can answer customer questions using your actual business information. The core problem Wonderchat solves is straightforward: most businesses have useful information scattered across help docs, FAQs, and product pages, but customers still email support with questions those resources already answer. Wonderchat turns that existing content into a conversational interface that responds instantly, reducing support ticket volume and giving customers faster answers. Key features include: Custom training on your URLs, sitemaps, PDFs, and knowledge base content Embeddable chat widget for any website with customisable branding Conversation logs and analytics to identify gaps in your documentation Handoff to human agents when the bot cannot resolve a query Multi-language support for international customer bases No-code setup requiring zero programming knowledge Wonderchat fits well for e-commerce stores fielding repetitive product questions, SaaS companies with detailed help centres, and service businesses that want 24/7 availability without hiring overnight support staff. At Osher Digital, we help businesses configure Wonderchat alongside their existing CRM and support tools so the chatbot slots into real workflows rather than operating in isolation.
    Wonderchat consultants
  • AnnounceKit

    AnnounceKit

    AnnounceKit is a product communication platform that helps software companies manage changelogs, feature announcements, and product updates. Instead of burying release notes in blog posts or sending mass emails that get ignored, AnnounceKit delivers targeted in-app notifications, widgets, and changelog pages that reach users where they already are: inside your product. The problem AnnounceKit solves is the gap between shipping features and users knowing about them. Product teams spend weeks building new functionality, but if the announcement gets lost in an email inbox or posted to a blog nobody reads, adoption suffers. AnnounceKit embeds announcements directly into your application through customisable widgets, supports user segmentation so different audiences see relevant updates, and tracks engagement so you know which announcements actually resonated. At Osher, we integrate AnnounceKit into broader product communication workflows as part of our system integration services. Common projects include connecting AnnounceKit with project management tools so that completed features automatically generate announcement drafts, linking it with customer success platforms to track feature awareness, and building multi-channel distribution workflows through our business automation practice that push announcements to in-app widgets, email, Slack, and social channels simultaneously.
    AnnounceKit consultants
  • Mailersend

    Mailersend

    MailerSend is a transactional and marketing email delivery service built for developers and businesses that need reliable email sending without the complexity of enterprise platforms like SendGrid or Mailgun. It handles the emails your systems send automatically — order confirmations, password resets, invoice notifications, onboarding sequences — and provides delivery tracking, analytics, and template management through a clean API. The challenge most businesses face with transactional email isn’t sending the emails themselves. It’s connecting the email service to the events that should trigger those emails. An order is placed, but the confirmation email depends on a developer hardcoding the logic. A customer’s subscription renews, but the receipt email requires a custom script that nobody maintains. When these connections break, customers don’t hear from you at the moments that matter most. We integrate MailerSend with your business systems using n8n, so email sending is triggered by real events — form submissions, payment confirmations, status changes, scheduled dates — without requiring custom code. We set up templates in MailerSend, connect them to your data sources, and build workflows that handle personalisation, conditional logic, and delivery monitoring. If your business sends automated emails and you want them connected to your system integrations properly, we can get that running reliably.
    Mailersend consultants

  • Salesmsg

    Salesmsg is a business text messaging platform that lets teams send and receive SMS and MMS messages using their existing business phone numbers. It sits in the gap between personal texting (which doesn’t scale and can’t be tracked) and email (which most people ignore when they need a quick response). For sales teams, support desks, and appointment-based businesses, text messaging gets response rates that email simply can’t match. The problem most businesses run into with Salesmsg is that it works in isolation. A sales rep sends a text, gets a reply, but that conversation doesn’t show up in the CRM. A support ticket gets resolved over SMS, but the help desk software has no record of it. Appointment reminders go out, but there’s no automated follow-up if the customer doesn’t confirm. We integrate Salesmsg with your CRM, help desk, scheduling tools, and internal systems using n8n workflows. When a lead fills out a form, they get a text within seconds. When a customer replies to an appointment reminder, the response updates your booking system automatically. Every conversation is logged in your CRM so nothing falls through the cracks. If your team communicates with customers over SMS, connecting Salesmsg to your sales automation stack turns ad-hoc texting into a trackable, automated channel.
    Salesmsg consultants
  • Raven Tools

    Raven Tools

    Raven Tools is a digital marketing reporting platform aimed at SEO professionals and marketing agencies. It pulls data from Google Analytics, Google Search Console, Google Ads, social media platforms, and its own site auditing engine into one place, then lets you build white-label reports that can be scheduled and sent to clients automatically. The core use case is agency reporting. If you’re managing SEO or digital marketing for multiple clients, you need to pull performance data from several sources, combine it into a coherent report, and send it out regularly. Doing this manually across a dozen clients eats hours every week. Raven Tools automates the data collection and report assembly, so you spend time on analysis and recommendations rather than copying numbers between tabs. Raven Tools also includes a site auditor that crawls websites for technical SEO issues — broken links, missing meta tags, slow page speeds, redirect chains, and similar problems. The audit results feed into your reports alongside ranking data and traffic metrics, giving clients a complete picture of their SEO health. For agencies and in-house marketing teams that need reporting data flowing into other systems — CRMs, project management tools, or custom dashboards — we can connect Raven Tools to the rest of your stack using n8n. If you’re manually building marketing reports every month and want that time back, our automated data processing services can help you set up a reporting workflow that runs itself.
    Raven Tools consultants
  • Ortto

    Ortto

    Ortto (formerly Autopilot) is a marketing automation and customer data platform built for mid-market businesses. It combines email marketing, SMS campaigns, in-app messaging, and customer journey tracking in one platform, with a visual journey builder that lets you map out multi-step campaigns without writing code. The problem Ortto solves is the gap between basic email tools (like Mailchimp) and enterprise marketing clouds (like HubSpot Enterprise or Marketo). If you’ve outgrown simple email blasts but don’t need — or can’t afford — a full enterprise stack, Ortto sits in that middle ground. It handles audience segmentation, behavioural triggers, lead scoring, and multi-channel messaging at a price point that works for growing Australian businesses. Ortto’s customer data platform (CDP) component is what makes it more than just another email tool. It unifies customer data from your website, app, CRM, and other sources into individual profiles, so you can segment and trigger campaigns based on what people actually do, not just which list they’re on. Where we typically add value is connecting Ortto to the broader workflow. Using n8n, we pipe data between Ortto and your CRM, payment system, support desk, and internal tools — so marketing campaigns are triggered by real business events, not just time delays. A customer who lodges a support ticket doesn’t get a sales email the next day. If you want to connect Ortto into a bigger automation setup, our sales automation team can design the whole flow.
    Ortto consultants
  • WhatConverts

    WhatConverts

    WhatConverts is a lead tracking and marketing attribution platform that tells you exactly which marketing channels, campaigns, and keywords are generating your phone calls, form submissions, and live chat conversations. It answers the question every business owner asks their marketing agency: “Where are my leads actually coming from?” The problem WhatConverts solves is attribution blindness. Most businesses know how many leads they’re getting, but they can’t tell you which Google Ads campaign, which landing page, or which organic keyword drove each one. Without that information, marketing spend gets allocated on gut feel rather than data. WhatConverts tracks leads across phone calls (using dynamic number insertion), web forms, live chats, and e-commerce transactions, tying each one back to the source. Call tracking is the standout feature. WhatConverts assigns unique phone numbers to different marketing channels and swaps them dynamically on your website based on how each visitor arrived. When someone calls, you know whether they came from Google Ads, organic search, Facebook, or a direct visit. Calls can be recorded and transcribed, and leads can be qualified and valued directly in the platform. We connect WhatConverts to CRMs and reporting dashboards using n8n, so lead data flows automatically into Salesforce, HubSpot, or whatever your sales team uses. If you’re spending money on marketing but can’t tie specific leads back to specific campaigns, our sales automation services can help you get proper attribution in place.
    WhatConverts consultants
  • Thankster

    Thankster

    Thankster is a service that sends real handwritten cards and notes on your behalf. Not printed-to-look-handwritten — actually written by robotic pens using realistic handwriting fonts on physical card stock, then posted through the mail. It’s used by businesses that want to add a personal touch to customer communications without someone on staff spending hours writing cards by hand. The typical use case is customer appreciation and retention. Real estate agents send thank-you cards after settlements, e-commerce brands include handwritten notes with orders, and service businesses follow up after appointments. The physical nature of a handwritten card stands out in a world of email and SMS, and Thankster handles the printing and mailing so you don’t have to. Where it gets interesting is automation. Thankster has an API, which means you can trigger cards automatically from events in your CRM or marketing platform. A new customer signs up, a deal closes, a client hits their one-year anniversary — any of these can trigger a personalised card without manual effort. We connect Thankster into broader workflows using n8n, so the card goes out as part of a larger automated process alongside emails, Slack notifications, or CRM updates. If you’re looking to automate customer touchpoints like this as part of a bigger sales automation strategy, we can help you set it up properly.
    Thankster consultants
  • Unbounce

    Unbounce

    Unbounce is a landing page builder and conversion optimisation platform that lets marketing teams create, publish, and A/B test landing pages without involving developers. It includes a drag-and-drop editor, pre-built templates, popups, sticky bars, and an AI-powered traffic routing feature called Smart Traffic that automatically sends visitors to the page variant most likely to convert them. The platform is designed for paid advertising campaigns, product launches, and lead generation where you need dedicated landing pages that are separate from your main website. Pages publish to your own domain or an Unbounce subdomain, and form submissions can be routed to your CRM, email marketing tool, or webhook endpoint. Unbounce integrates with marketing tools like HubSpot, Mailchimp, and Google Analytics, and has a webhook system that works with n8n for custom lead routing and data processing. If your marketing team is sending paid traffic to generic website pages and wants to improve conversion rates with targeted landing pages, or if you need to connect Unbounce lead data into your sales pipeline, our sales automation services can help wire it all together.
    Unbounce consultants
  • Teachable

    Teachable

    Teachable is an online course platform that lets you create, host, and sell courses, coaching programs, and digital downloads. It handles the course delivery infrastructure including video hosting, student accounts, payment processing, drip scheduling, quizzes, and completion certificates so you can focus on creating the content rather than building the technology. Teachable supports one-time payments, subscriptions, and payment plans through Stripe and PayPal integration. It includes a built-in affiliate program, email marketing tools, and a sales page builder. Students access courses through a branded school site on your own domain or a Teachable subdomain. For businesses selling training content or running internal education programs, Teachable’s API and webhook events connect with n8n and other automation tools. You can automate actions like enrolling students when they purchase through your website, syncing student progress to your CRM, or triggering email sequences when someone completes a module. If you want to integrate Teachable with your existing sales and marketing stack, our system integration team can build those connections.
    Teachable consultants
  • Botstar

    Botstar

    Botstar is a chatbot development platform that lets you build conversational bots for websites, Facebook Messenger, and other messaging channels without writing code. It uses a visual flow builder where you drag and connect conversation blocks, define user input handling, and set up integrations with external services. The platform includes natural language processing (NLP) so bots can understand free-text responses rather than relying solely on button clicks. It also supports live chat handover, where the bot passes a conversation to a human agent when it hits the limits of what it can handle, along with the full conversation context. Botstar connects to external systems through its built-in integrations and API. In an n8n workflow, you can use webhooks to trigger actions based on chatbot events, push conversation data to your CRM, or pull information from your databases into bot responses. If you want to build a customer-facing chatbot that connects to your business systems and handles real support or sales conversations, our AI agent development team can help design and deploy it.
    Botstar consultants
  • Linkish

    Linkish

    Linkish is a link management platform that lets you create branded short URLs, generate QR codes, build bio link pages, and track click analytics across all your shared links. If your marketing team shares links across social media, email campaigns, print materials, and SMS, Linkish centralises that activity and gives you data on what is actually getting clicked. The platform supports custom domains for branded short links, retargeting pixels so you can build audiences from link clicks, and A/B link rotation for testing different landing pages. These features are available through the dashboard and through an API that works with automation platforms like n8n. For businesses running multi-channel campaigns, Linkish fits into workflows where you need to dynamically create tracked links, rotate destinations for split testing, or aggregate click data into your reporting systems. If you want to automate link creation and pull analytics into your marketing dashboards, our sales automation team can help connect the dots.
    Linkish consultants
  • Klaviyo

    Klaviyo

    Klaviyo is an email and SMS marketing platform built for e-commerce. It connects directly to your online store (Shopify, WooCommerce, Magento, BigCommerce) and uses purchase history, browsing behaviour, and customer data to drive targeted campaigns and automated flows. If you sell products online and want your marketing to react to what customers actually do rather than blasting the same email to everyone, Klaviyo is the tool most e-commerce brands end up using. The platform’s strength is its data model. Every customer profile aggregates order history, email engagement, website activity, and predicted metrics like lifetime value and churn risk. You can segment audiences based on any of this data and build automated flows triggered by specific actions: abandoned cart, first purchase, repeat purchase, browse abandonment, winback after inactivity, and more. Klaviyo has an n8n node and a comprehensive API, which allows you to extend its capabilities beyond the built-in features. You can sync customer data from external sources, trigger flows based on events outside the e-commerce platform, or pipe Klaviyo analytics into your data warehouse for combined reporting. For e-commerce businesses spending money on ads to acquire customers, Klaviyo is where the retention and repeat purchase work happens. Talk to us about automating your e-commerce marketing.
    Klaviyo consultants
  • Laposta

    Laposta

    Laposta is a Dutch email marketing platform built for straightforward newsletter management. It handles subscriber lists, email campaigns, and delivery tracking without the bloat of a full marketing automation suite. If you just need to send well-designed emails to managed lists and track opens, clicks, and bounces, Laposta does the job cleanly. The platform provides a drag-and-drop email editor, list segmentation, A/B testing, and GDPR-compliant subscriber management including double opt-in and one-click unsubscribe. Its API is well-documented and supports managing contacts, triggering campaigns, and pulling analytics data programmatically. Laposta has an n8n node, which means you can automate subscriber management as part of a wider workflow. New leads from a form, CRM, or e-commerce platform can be added to Laposta lists automatically, and campaign results can be piped back into your reporting tools. For businesses that want reliable email delivery without paying for features they will never use, Laposta is a practical choice. See how we connect email platforms to the rest of your tech stack.
    Laposta consultants
  • Brandfetch

    Brandfetch

    Brandfetch is a brand asset API that lets you programmatically retrieve logos, colours, fonts, and company metadata for any brand by domain name. Instead of manually searching for brand assets, saving low-resolution screenshots, or emailing companies asking for their logo pack, you query the Brandfetch API with a domain like ‘stripe.com’ and get back SVG and PNG logos, hex colour codes, font names, and social links in a structured response. This is particularly useful for businesses that deal with partner or client brands at scale. Agencies creating pitch decks, SaaS companies displaying customer logos on their website, or procurement teams building vendor directories all face the same tedious task of sourcing up-to-date brand assets. Brandfetch automates that entirely. Through n8n, you can integrate Brandfetch into automated workflows. For example, when a new client signs up in your CRM, an n8n workflow can fetch their logo and brand colours from Brandfetch, attach the assets to their CRM record, and use the colours to personalise their onboarding materials. Or you could build a workflow that regularly checks if client logos have been updated and refreshes your marketing pages accordingly. If you need to connect brand asset retrieval into a broader automation pipeline, our system integration services can help you build workflows that keep brand data current across your platforms without manual effort.
    Brandfetch consultants
  • Mailcheck

    Mailcheck

    Mailcheck is an email verification service that checks whether an email address is valid, deliverable, and safe to send to before you actually send anything. It catches typos (like ‘gmial.com’), identifies disposable or temporary email addresses, and flags addresses that are likely to bounce — all through a simple API call or bulk upload. For any business running email campaigns, a dirty list is expensive. High bounce rates damage your sender reputation with email providers like Google and Microsoft, which means even your legitimate emails start landing in spam. Mailcheck helps prevent this by validating addresses before they enter your mailing list or CRM in the first place. In n8n, Mailcheck works well as a validation step in lead capture and data processing workflows. When a new contact submits a form on your website, an n8n workflow can instantly verify the email via the Mailcheck API before creating the CRM record. If the address is invalid or disposable, the workflow can reject it or flag it for review instead of letting bad data pollute your database. You can also run bulk verification on existing lists by looping through contacts and updating their status based on Mailcheck results. If you are dealing with poor email deliverability or want to clean up your contact database, our automated data processing services can help you build verification workflows that keep your email lists accurate and your sender reputation healthy.
    Mailcheck consultants
  • Spontit

    Spontit

    Spontit is a push notification API that lets you send notifications directly to users’ phones and desktops without building your own mobile app. You create a channel, users subscribe to it, and you send push notifications via a simple REST API call. It is essentially a lightweight alternative to building custom push notification infrastructure with Firebase Cloud Messaging or Apple Push Notifications. The API is straightforward: authenticate with your API key, specify the channel and message content, and POST to the endpoint. Notifications can include a title, body text, a link, and an image. Spontit handles the delivery across iOS, Android, and desktop browsers. Users subscribe to your channel by visiting a link or scanning a QR code, so there is no app install or email opt-in required. Where Spontit becomes useful in an automation context is as a notification output for monitoring and alerting workflows. For example, you can use n8n to monitor a website for changes, check an API for threshold breaches, or watch a database for new records, and then send a Spontit push notification when something triggers. It is quicker to set up than SMS (no Twilio account needed) and more immediate than email. If you are building monitoring or alerting workflows, our business automation services can help you connect Spontit to whatever systems you need to watch.
    Spontit consultants
  • Automizy

    Automizy

    Automizy is an email marketing automation platform focused on improving open rates through AI-powered subject line scoring. The platform includes a visual automation builder for drip campaigns, A/B testing for up to four subject line variants, and contact segmentation based on behaviour and tags. It is aimed at small to mid-sized businesses that want email automation without the complexity of enterprise marketing suites. Automizy’s standout feature is its predictive subject line scorer, which analyses your proposed subject line against a database of past email performance data and gives it a score out of 100. The visual automation builder lets you set up branching sequences based on opens, clicks, and custom tags without writing code. It also offers landing page templates and form builders for lead capture. As an n8n node, Automizy can be connected to your broader marketing and sales stack. For example, when a lead fills out a form on your website, an n8n workflow can add them to a specific Automizy list, tag them based on the form they completed, and enrol them in the appropriate drip sequence. If you are looking to connect Automizy with your CRM, ad platforms, or analytics tools into a single automated pipeline, our sales automation services can help you build that out.
    Automizy consultants
  • Demio

    Demio

    Demio is a browser-based webinar platform designed for marketing and sales teams. Unlike older webinar tools that require desktop software or Java plugins, Demio runs entirely in the browser for both hosts and attendees. It supports live webinars, automated (pre-recorded) webinars, and hybrid events where pre-recorded content is combined with live Q&A. Demio is built with lead generation in mind. Registration pages are customisable and hosted by Demio, attendee engagement is tracked through polls, CTAs, handouts, and chat activity, and all of this data is available through the API or native integrations with CRMs and marketing platforms. The automated webinar feature lets you schedule a pre-recorded session to run on repeat at set times, which is useful for product demos or onboarding presentations that do not change frequently. For businesses using webinars as part of their sales funnel, the real value of Demio comes from connecting it to your downstream systems. When an attendee registers, their data can flow into your CRM. When they attend and engage with a poll or CTA, that activity can trigger follow-up sequences in your email platform. Using n8n or Demio’s native integrations, you can automate the entire webinar-to-sales pipeline. If you need help connecting Demio to your marketing and CRM stack, our sales automation team can build those workflows for you.
    Demio consultants