Active Trail
ActiveTrail is a marketing automation platform that combines email marketing, SMS campaigns, landing pages, and automation workflows in a single tool. It is positioned for mid-market businesses that need more than basic email blasting but do not want the complexity and cost of enterprise platforms like Marketo or Pardot.
The platform covers the essentials well — drag-and-drop email builder, dynamic content personalisation, behavioural triggers, landing page creation, and detailed campaign analytics. The automation builder lets you create multi-step journeys that respond to subscriber actions, time delays, and conditional logic. For businesses that run regular campaigns across email and SMS, having both channels in one tool simplifies the workflow.
The challenge, as with most marketing tools, is connecting ActiveTrail to the rest of your business. Your CRM data needs to inform your segments. Purchase data from your e-commerce platform needs to trigger campaigns. Lead scores need to flow to your sales team. Without these connections, your marketing automation operates in a silo — and siloed marketing tools are expensive underperformers. Our sales automation and system integration services are designed to solve exactly this problem.
If your marketing automation is not pulling its weight because the data connections are missing, talk to us. We build the integrations that turn standalone tools into connected systems.