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Mav API integration and workflow automation

Mav is a conversational AI platform built for SMS-based lead engagement.

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Mav

What you can automate with Mav

Mav is a conversational AI platform built for SMS-based lead engagement. It automates two-way text message conversations with leads and customers, handling tasks like appointment scheduling, follow-ups, and qualification questions without human involvement. If your sales team spends time manually texting leads or chasing responses, Mav takes over that back-and-forth. The platform works by connecting to your CRM or lead source and initiating personalised text conversations based on triggers you define. It can ask qualifying questions, answer common enquiries, schedule meetings, and hand off to a human rep when the conversation needs a personal touch. Because it operates over SMS rather than chatbot widgets, response rates tend to be significantly higher than email. Mav integrates with CRMs like HubSpot and Salesforce, and can be connected to n8n or other automation tools via API or webhooks. For businesses that want to tie Mav into broader lead nurturing and sales automation workflows, it slots in as the conversational layer between lead capture and your sales pipeline.

Mav FAQs

Frequently Asked Questions

Common questions about how Mav consultants can help with integration and implementation

Mav handles structured text conversations like lead qualification, appointment scheduling, event RSVPs, and follow-up sequences. It works from conversation scripts you define, with branching logic based on responses. It is not a general-purpose chatbot, so it works best for predictable conversation flows with clear outcomes.

SMS marketing tools send one-way broadcasts or simple auto-replies. Mav runs actual two-way conversations where it asks questions, processes answers, and takes different actions based on what the lead says. It is closer to having a virtual SDR than a bulk messaging platform.

Yes. Mav has native integrations with major CRMs including HubSpot and Salesforce. It can pull lead details to personalise conversations and push conversation outcomes, qualification data, and booked appointments back into your CRM records automatically.

When a conversation goes outside the scripted flow, Mav flags it and hands off to a human team member. You can configure the handoff rules, set response time expectations, and get notified through your preferred channel so leads are not left waiting.

Mav operates over SMS, so it works with any phone number that can receive text messages. Check with Mav on their current coverage for Australian mobile numbers, as carrier and compliance requirements for business SMS vary by region.

Yes. Mav provides webhooks and API access that work with n8n HTTP Request and Webhook nodes. You can trigger Mav conversations from n8n workflows, receive conversation outcomes back via webhook, and route results into downstream actions like CRM updates or email sequences.

How it works

Implementing Mav

Step 1

Define your conversation goals

Map out what you want Mav to accomplish. Common goals include qualifying inbound leads with a set of screening questions, booking sales calls, or following up with event registrants. Write out the conversation flow including questions, expected responses, and branching logic.

Step 2

Connect Mav to your lead source

Integrate Mav with your CRM or lead capture forms so new leads automatically trigger a text conversation. If using n8n, set up a workflow that sends new lead data to Mav via its API when a form submission or CRM event occurs.

Step 3

Build your conversation scripts

In the Mav platform, create conversation templates using your mapped flows. Add personalisation tokens that pull from lead data like first name or company. Set up branching paths for different responses and define handoff triggers for questions Mav cannot handle.

Step 4

Configure CRM sync and handoff rules

Set up the two-way data sync between Mav and your CRM so conversation outcomes, qualification scores, and booked meetings write back to lead records. Configure notification rules for human handoffs so your sales team knows when to step in.

Step 5

Test with internal numbers first

Run test conversations using your own phone numbers before going live. Check that personalisation tokens populate correctly, branching logic works as expected, CRM fields update properly, and handoff notifications reach the right people.

Step 6

Launch and review conversation analytics

Go live with a small batch of leads and monitor Mav's analytics dashboard. Track response rates, conversation completion rates, and handoff frequency. Refine your scripts based on where leads drop off or where unexpected responses cause issues.

Works well with Mav

Other tools we connect and automate alongside Mav.

7todosAMQP SenderPDFMonkeyLinodeChaindeskVivifyScrum

Mav work usually lands in system integrations, AI agent development or n8n consulting.

Get in touch

Ready to automate Mav?

Tell us what you want Mav to talk to and we’ll map out the build, the cost and the payback.

[email protected]+61 (07) 3357 1154

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